Remember a few months ago when REVStaffing went to camp? Well, we had so much fun the first time that we had to do it again! Last week, we attended Social Media Marketing (SMM) Camp 11, hosted by Ross Hair. This time, the subject was Video for Real Estate, and we walked away with a brand new arsenal of tips and tools for our clients.
The presenter list was, as always, star-studded. Look at the list of experts from whom we learned: Krisstina Wise and Emmy-award winner Carlos Reina from the Good Life Team showed us the future of video marketing and shared how to use video for the real estate business; Dale Chumbley (Mr. 365 Vancouver) showed how to add video on the go and effortlessly incorporate it into our clients’ daily business; Jimmy Mackin shared a number of video ideas that can be done right now – and how to add video to Facebook; The Short Sale Kid (Nathan Jurewicz) showed us how to produce video without going on-camera. Finally, Lewis Howes and James Wedmore are experts on getting traffic from video.
Here are some of the highlights of this fun and incredibly informative experience:
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The purposes of video (including real estate in video) are to engage, educate, and entertain a targeted audience. You’ve got to know who they are, what they want, and how to market to them. Think about YouTube. Did you know that it’s the third most-visited site in the world? It’s the world’s second largest search engine. Over three BILLION videos are viewed on YouTube EVERY DAY.
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It’s good to keep a “Gone in 60 Seconds” perspective, rather than undertaking a remake of “Gone With the Wind.” Keep it short. And while your mom probably wouldn’t mind listening to you ramble aimlessly, don’t give a monologue. Be fun. Be interesting. Be succinct. And, with very few unnotable exceptions, be SURE you’ve got a call to action in there!
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Don’t use the way you look as an excuse not to use video – you’re not auditioning to be “America’s Next Top Model.” You don’t even have to be onscreen! And don’t use these excuses, either: It takes too much time. It’s too much effort. It requires professional videography equipment. It requires an expert editor. And last but not least on the unacceptable excuses list: “I tried it. It didn’t work.” The bottom line is that simple, straightforward videos that are less than two minutes long are incredibly effective.
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Video is the best source of traffic to your blog and your website. It’s free. If you’re consistent and upload new video weekly, you’ll get exponential results. And it’s a guaranteed brand builder.
We can help you to make and use video to grow and nurture your successful business. We encourage you to give us a call for a free needs analysis; we’ll be happy to discuss your unique business needs! Be sure to visit our website, and “like” us on Facebook at http://www.facebook.com/RevstaffingVAs.
You can bookmark this page to return for updates. If you need assistance in the meantime, please contact us by email at info@revstaffing.com or phone at 855-738-7821, extension 703.
©REVStaffing, 2011