Earlier this week, REVStaffing had the inimitable pleasure of hosting an open webinar with Roman Pavlik P.A., Team Leader and Operations Director of the Pavlik Real Estate Group. Roman is both a marketing expert and a visionary strategist. He’s the mentor, trainer and inspiration for “The Pavlik Process,” his renowned home selling system.
Webinar participants are sure to agree that it was one of the best hours they spent in front of their computer all summer! Roman opened the floor to the audience and asked that each person share their current greatest real estate challenge. Given the marketplace, you can rest assured that no one was lacking for subject matter. Barely pausing for breath after each query, Roman adroitly responded with clear, concise and often clever solutions to even the most ponderous issues.
Here are some of the great bits of wisdom shared by Roman. You’re sure to find many useful tips and tricks; feel free to use them and share them with your friends:
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First and foremost, recognize and accept the fact that you’re never going to be all things for all people. Decide (or acknowledge) what you do best; it’s probably the thing that you LIKE doing most. Then focus your energies on being the person who’s the very best in your field at that particular thing.
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Your primary goal is to become the local expert in your market. Sound like a tall task? The answer is “targeting.” Focus on a small niche in your market, and target all of your efforts on that area. Don’t worry about expanding your personal market until you’re gaining income from that small sector, then expand to the next niche market.
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Set easy-to-use Google alerts to help you farm your target markets. First and foremost, add YOURSELF to your alert list! You can also cull local tax records for the names of owners; when they experience noteworthy events, you can send them a card, or initiate some other form of personal contact.
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Create and disseminate a weekly “Best Buy” list (easily generated from your MLS). You can post a sample on your website (ask us how!), and add a sign-up form to capture interest. The key to this incredibly savvy tip is that you must be prepared for this to be a long-term project: You’ve got to send the list consistently. But, to summarize one of Roman’s terrific shared anecdotes about his Best Buy list, here’s the secret: If you send them, they (buyers) will come.
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Clean up those communication skills – it’ll help cultivate referrals. One easy way of communicating is to acknowledge the fact that people really do live on Facebook. Success will flow from budgeting and investing your time the social media outlets where your customers reside. You should also keep yourself up to speed on the literature; Roman and REVStaffing’s social media team highly recommend Michael Maher’s book, The Seven Levels of Communication.
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Finally, Roman strongly urges Realtors to use virtual assistance. That’s a solid recommendation – Roman Pavlik uses REVStaffing’s professional real estate virtual assistant services!
We can help you to implement any (or all!) of Roman’s suggestions to grow and nurture your successful business. We encourage you to give us a call for a free needs analysis; we’ll be happy to discuss your unique business needs! Be sure to visit our website, and “like” us on Facebook at http://www.facebook.com/RevstaffingVAs.
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©REVStaffing, 2011