If you’ve wandered past (or through) a farmer’s market lately, you know that the move toward buying local food items has gained much ground as the economy continues to flouder. With slogans like “Buy Fresh, Buy Local” and “Know Your Farmer, Know Your Food,” emphasis is being placed on both our food sources, and the means by which it comes into our hands. People are selecting their Realtors® in much the same way.
In an age when we can have global products shipped overnight, there is still something to be said for selecting a Realtor® close to home. The truth of real estate often boils down to a personal connection between the client and ourselves. Whether that stems from working out at the local gym together or frequenting the local library at the same times, people want to feel that they really know the person they are trusting with one of the biggest decisions of their lives. Perhaps more importantly, they need to trust the fact that the person they choose knows the local market.
Being “plugged into” a community takes time, although if you are a newer agent, it’s certainly not impossible. Are you abreast of the proposed school zoning changes? Are you in touch with the platforms of your local political candidates? Are there environmental factors, such as animal habitat considerations, that matter to the neighborhood? What does that mean for sales in a new development around the corner from the challenged site? These are just a few of the broad issues that Realtors® should consider when they’re interacting in their community.
Much lip service has been paid to the benefits of being involved in one’s community, including a sense of investment in the streets we travel. For Realtors®, there could be an even more tangible benefit: a new, happy client. The next time you are spending your hard earned money, spend it closer to home and talk to your neighbors—it may be the wisest marketing decision you ever make!
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image: bellemontefarms.com
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