Once you’ve established yourself as a “neighborhood” Realtor, you must tell people about all of the local gems you have discovered. You cannot keep the small artisan cheese shop a secret (although you may want to), nor can you let that indie band go unnoticed a minute longer. The conglomerate of art galleries could really use a bit more attention, especially if they are going to rival those in a bigger city. Your question at this point is two-fold: How to spread the word AND how to increase your market share? The answer is simple: social media in general and, more specifically, blogging.
The truth about a lot of real estate blogs is that they are drier than my garden has been this summer. There is only so much life that one can breathe into short sale statistics and refinancing options. Real estate blogs centered on the housing market and its changing economics are obviously a necessary part of the overall equation but, for most members of your audience, they are hardly a riveting read.
The solution? Inject your blog with a shot of hometown culture. Feature a link to that local cheese shop, or embed a tune from that local band. Your blog will gather a bigger fan base because your clients will be able to see the “real” you. And your fans may also learn something about their town they did not know before they read about it in your blog.
If you aren’t blogging now, it’s time to consider the benefits. You will see the difference in your hits, as well as in your view of the world. Like all good things in life, knowledge of local goodies is better shared. And REVStaffing is experienced and skilled in creating the very best blogs around; let us help you spread the word about YOUR business!
REVStaffing‘s virtual assistants are professionally dedicated to providing you with unparalleled customer service. We encourage you to give us a call for a free needs analysis; we’ll be happy to discuss your unique business needs! Be sure to visit our website, and “like” us on Facebook at http://www.facebook.com/RevstaffingVAs
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©REVStaffing, 2011