You may have noticed that lately, REVStaffing is writing a lot of blogs about Facebook, and you may be wondering why. It’s pretty straightforward. Social media is the happening thing in the world of marketing right now. Blogging, as we’ve said before, is a great form of marketing. Put the two principles together, and you’ll conclude that we’re regularly blogging about Facebook because it’s an essential marketing tool for virtually all of our clients.
Facebook is the all-time best tool for the free marketing and promotion of your business. It allows you to instantly connect, and determine (in real time) the needs and wants of your target market. We think you’ll agree that these are all great points. But don’t be lulled into a state of complacency! As easy as it is to connect and “work” your market for free, it’s also easy to make some very simple – and very costly – mistakes. You don’t want to make mistakes that could ultimately turn people away from your business or, worse, keep your message from getting out to those who most need to hear it.
There are some common mistakes which are far too easy to make but, fortunately, very easy to STOP making. Read on to learn the tweaks you can make to stay on track, growing your reputation as the Realtor of choice in your market.
Are you using a picture of your pet or your child as your profile image? If so, it’s a mistake. Nobody wants to connect with your dog, your bird, or your kid. And a picture of yourself as a child doesn’t make you easily recognizable on Facebook. You need to use your own mug. People want to see what you look like, because that allows them to feel that they “know” what you’re about. Folks need to be able to recognize your face, either from seeing you in other places on the Internet, or from meeting you in person, in order to connect with you. You want people to like you and to trust you, and a nice head-shot with your very own beautiful smile is the best way to begin building that rapport.
You know that “rush” you get when you log into Facebook and you’ve got 42 friend requests? Admit it – everybody feels that way! And while it’s nice to be wanted, you need to understand that Facebook success isn’t (contrary to what a lot of people think) all in the numbers. Adding random people that you don’t know just to boost your numbers isn’t going to create success. Yes, there really ARE people on Facebook who have 3,000+ “friends.” You don’t necessarily need to be one of them. Be sure that the people you accept as friends on your business page are really interested in your real estate business.
A final note to remember: If you took the time to create a business page, take time to engage with people on Facebook. Focus on getting to know people and building relationships. Send messages, and comment on peoples’ updates. Make time to say thank you – it’s a way of letting people know that you’re interested in them. If someone shares your content, send them a note and thank them. If they comment on something you post, reply back to them and thank them for the comment, and answer any questions they ask.
The most important thing you can do with Facebook is to build communication and develop relationships with people. Make it part of your online marketing strategy by scheduling it into your daily routine.
REVStaffing‘s virtual assistants are Facebook professionals; we can make you one, too! If you’re not yet a client, give us a call for a free needs analysis; we’ll be happy to discuss your unique online marketing needs. And be sure to visit us on Facebook at http://www.facebook.com/RevstaffingVAs.
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©REVStaffing, 2011