Twitter can be a great tool for getting the word out about your real estate business and enhancing your reputation in the industry. But sometimes you may feel as though you’re banging your head against a wall or yelling into an abyss rather than getting the kind of attention you want for your business, nevermind generating leads. In such a case, examining your current use of Twitter may prove the key to seeing real improvement. If you’re doing a lot of shouting instead of truly engaging in discussion, it’s time to take a different approach.
Posting listing and open house information can help generate interest in your business, but if that’s all you do, many of your followers will start to tune you out. Why? Because they know that all they can really expect from you is a commercial each time you post, and just as many people pick television commercial time to go grab popcorn or take a trip to the restroom, your followers might decide to skip right over your latest tweets to something more interesting. Engage in conversation to prevent your followers from getting bored, deciding you’re predictable and moving on. Go ahead and start a conversation with a follower or fellow agent. Show your human side, take an interest in others and notice how your followers start to take more of an interest in you.
Avoid controversial tweets. Some people use controversy to gain attention in the social media arena, and this approach can get more people to notice you. The problem, however, is that controversial posts might alienate many of the people you hope to interest. You want your followers to think of you as friendly, helpful, and approachable rather than concentrating on your political views or potentially offensive opinions.
Think about what you want from your Twitter followers (besides leads), and lead by example. You probably hate it when you post tweet after tweet and no one responds. That makes you wonder if anyone is listening at all. The same holds true when it comes to emails and direct messages. No one likes being ignored or feeling as if they are pulling your teeth to get a response. Being responsive can help you get the type of response you seek.
Discover how REVStaffing can dramatically boost your productivity. Take the next step towards better organization and increased exposure for your residential or commercial business by sending us an email, or give us a call for a free needs analysis.