Today, REVStaffing was thrilled to host our monthly open webinar; this time we put ActiveRain in the spotlight. We were incredibly fortunate to have Anthony Van Vactor with us. Anthony is ActiveRain’s “Genius Blog Training” guru; he brought to ActiveRain over six years of real estate sales and marketing experience, primarily in mortgage lending. His focus is on communication, and he proved to our audience today just what a terrific communicator he is!
Our webinar participants – including several of your REVStaffing virtual assistants – came away well-prepared and excited about becoming local experts. You may know that ActiveRain is the top real estate social network in the world. But did you know that they record over two million monthly visitors, primarily to their members’ blog posts? That’s more than impressive – it’s stellar!
The key to truly appreciating this fact lies in understanding that ActiveRain blogs – when written correctly – very often wind up at the at the top (and almost always on the first page) of Google keyword searches. Those searches drive business. And as Anthony explained, once you land that coveted #1 spot on a Google search, YOU STAY THERE. Indefinitely.
In case you’re not familiar with some of this terminology (and many of us aren’t!), here are some key terms to know about blogging. First, the word “blog” is actually a shortened version of the original term “web log.” Second, a blog is either a type of website, or is a stand-alone site on the Internet. Third, blogs are posted to the Internet in chronological order. And finally, a blog focuses on a particular area of interest. Think of a blog as being an email that’s available for everyone to read.
Anthony pointed out two important statistics:
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Companies that blog get 55% more website visitors than those that don’t
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Companies that blog generate 88% more leads than those that don’t
Anthony asks clients the same question REVStaffing asks: Do you blog? If the answer is “no,” you need to ask yourself another question: Can you afford NOT to blog?
Remember – as Anthony pointed out very succinctly – joining a social network is 10% of your job as you increase your social media presence. Using those social networks (most often by blogging) is the other 90% of the job. REVStaffing wants to help you become the undisputed local expert in your market, and we offer blogging services designed to make that a reality.
ActiveRain is the only online network offering a wide variety of tools, diverse services, and proven solutions to both the professional real estate industry and consumers on the Web.
REVStaffing is prepared to help you implement Anthony’s ideas for blogging on ActiveRain, and we have the tools and know-how to grow your Internet presence. We encourage you to give us a call for a free needs analysis; we’ll be happy to discuss your unique business needs! Be sure to visit our website, and “like” us on Facebook at http://www.facebook.com/RevstaffingVAs.
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©REVStaffing, 2011