How to use Pinterest in your Real Estate Business

pinterest smallWondering if you should be using Pinterest in your Real Estate business?  Take a look at the statistics: Pinterest is made up of over 70 Million users and they are a prime target audience for Real Estate professionals.  79% of Pinterest users are female with a college degree and they love homes and home décor. Women make most of the home buying decisions in their family or have the most input.  Pinterest can help you drive blog traffic, showcase your homes for sale with the photography you do for your listings and promote your knowledge, expertise, and enthusiasm for real estate.

Here are 5 ways real estate agents can use Pinterest

1) Showcase your listings

“Pin” pictures of your homes for sale on Pinterest.  Include a link to your listing so people can go directly to your online listing.  Sort pictures based on categories such as “Beautiful Porches,” “Modern Decor”, “Colonial Homes”, “Beautiful Landscaping” to reach specific audiences who are more likely to follow a board. 

2) Feature online real estate property tours

Pinterest allows you to be an online tour guide of your listings and their surrounding areas. Showcase things to do in the neighborhood and post events and community information.  Pin photos and give people a reason to want to buy in that community. 

3) Interior decorating Ideas

If you have great pictures of staged homes you are selling, you should pin those pictures and give recommendations on how to stage a home so it is more likely to sell. 

4) Offer home buying and selling tips

You can also offer value-added information like moving-day tips for buyers and sellers, mortgage information, interest rates, and how to best prepare a family for the move. Useful tips show that you are a professional and can provide them with important information.

5) Personalize your Boards

Create boards to thank clients and to give a personal touch.  You can also create a board dedicated to your business and team. 

The REVStaffing team is happy to help you manage all your social media.  Please call (855) 738-7821 or email us at

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