What marketers want is a way to understand who their website visitors are. This demographic data is generally available only when visitors convert and leave their personal 
information on your web forms. But what about all of the people who don’t convert? You know, the bulk of your website traffic.
The LinkedIn insight tag, a snippet of JavaScript code you add to your website, is intended to be used by LinkedIn advertisers to track conversions. In addition, it gives you access to Website Demographics, a free reporting tool that provides information about the people who visit your site.
While account-based marketing (ABM) integrations rely on IP information and third-party data to understand who visitors are, LinkedIn is more accurate in identifying users because it relies on its own user data. This means LinkedIn can provide more information at a higher accuracy rate than most ABM systems can.
The best thing about the Website Demographics tool is that it’s free. You need to have a LinkedIn ads account but you don’t have to actually run any ads to gain access to the insights.
With this tool, you can get insights for your website as a whole or specific pages (which is helpful if you have multiple products and various types of consumers).
RevStaffing would be glad to help you add this to your website and google analytics.
Need help trying to juggle all of those admin tasks and transactions? REVStaffing can gladly assist you with those tasks! Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!