At REVStaffing we understand the importance of self-promotion. Look at it this way: Your user profile and your activity on social networks are a great way of developing brand name recognition. Think of a catalog sitting on your coffee table for weeks or even months. Sure, that catalog might sit there for extended period of time, but one morning when you find yourself prepared to buy something, it’ll probably be at the front of your mind. You’re most likely to jump to that business’s Web page to do your shopping.
Now is the time to start thinking of social media marketing in exactly the same way. Sooner or later (preferably sooner!), you realize that you have to improve on your search engine optimization (known as SEO), and the very first source you think of will be the SEO specialist whose suggestions have already been coming through your Twitter timeline. Similarly, a potential client might be prompted to check out YOUR website, having seen your name appear in their Facebook news feed, simply because of your latest activity. Any memory of your profile on the Internet could convert to a hit aimed at your website, a remark on Facebook or Twitter, or (best case scenario) a new client!
Now, let us ask you a question: Are your social profiles linked to your website? If you want to produce a more powerful brand for yourself, begin by immediately putting your primary social networking hyperlinks on your website. There are a variety of ways to do this. There are straightforward hyperlinks or icons that you can place inside your sidebar. Or, you might might want to utilize WordPress add-ons or plugins. Whatever method you choose, this is a critical first step.
Another excellent spot in which to incorporate your social media profile links is inside your email signature. Consider the number of individuals to whom you send email messages; many of them might not have any idea that you are on the Internet! Incorporate basic text links for your Twitter or Facebook together with your website, or use plug-ins such as WiseStamp to produce a signature with icons linked to your social networking profiles.
Do you continue to struggle with managing everything yourself, or are you growing your business with professional help? Remember, in the real estate business, if you don’t have an assistant, you are the assistant. Send us an email, or give us a call for a free needs analysis. We’ll be happy to discuss ALL of your unique 2012 business needs; ask how we can give your business a LIFT! Be sure to visit our website, and “like” us on Facebook at http://www.facebook.com/RevstaffingVAs.