I’m sure you’re familiar with LinkedIn, an online networking community for professionals. What you may not be familiar with, however, are some of LinkedIn’s regulations and general best practices. To optimize your account, here’s a list of LinkedIn DO’s and DON’Ts.
| Do… | Don’t… |
| Connect with professionals you have met in person. | Send a slew of blind invitations to professionals you’ve never met and do not know. |
| Ask another connection to introduce you to other professionals. | Name drop in order to make the connection yourself. |
| Upload a professional photo of yourself as your profile picture. | Upload your company logo, symbol, unprofessional image, etc. as your profile picture. (Doing so may get your account deleted) |
| Post interesting and relevant content with information others may benefit from or enjoy. | Clog the newsfeed with shameless, repetitive self-promotions and requests for business. |
| Be honest in your profile, treating it as an online resume. | Lie about or exaggerate your experience. |
| Include all contact information in the designated areas. | Post your website or phone number as your ‘name’. (Doing so may get your account deleted) |
| Ask professionals with whom you have worked for reviews and/or endorsements. | Ask for or expect endorsements from complete strangers. |
| Join groups relevant to your industry in order to network, learn and share valuable information. | Join irrelevant groups for the sole purpose of marketing yourself and/or your business. (spam) |
Following the above list of LinkedIn’s DO’s and DONT’s isn’t just part of good etiquette – some are part of the company’s legal user agreement which you agreed to upon creating an account. Stick to the list of “DO’s” and you’ll be sure to find this networking platform extremely beneficial to your professional career.
Need help creating, maintaining, and/or executing some of these best practices? Contact REVStaffing at 855.REVS.VA1 or complete our Client Services and Needs Survey.
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