We’ve all heard the stories – someone posts a video or image on Facebook, and next thing you know it’s on the news. The viral potential a Facebook post has is something companies analyze and conduct studies to reveal. Anyone who is in any kind of business wants to know the secret:
How to Create a Viral Facebook Post.
According to a study conducted by Pandemic Labs of 300 Facebook Pages, 150K Facebook Posts and 700M Facebook Fans, research indicated that posts needed to tap into at least one of the following to grab attention:
- Personality
Be yourself (and don’t be afraid of emoticons). Professionalism doesn’t need to be synonymous with boring! Also, be casual with your tone – people generally respond better when they feel a post if authentic.
- Story Telling
Everyone loves a good story, whether it’s told using a youtube video or a meme photo.
- Humor
Who doesn’t love a good laugh? Chances are if you think it’s funny, others will too.
- Shock Factor
Anything that has a great element of surprise is sure to peak curiosity.
- Inspiration
As emotional beings we love to read about acts of kindness, the underdog overcoming challenges, and just about anything that involves babies and/or puppies.
- Safety Awareness
Every mother/father/daughter/son/brother/sister/aunt/uncle/cousin will forward anything that involves safety awareness to their mother/father/daughter/son/brother/sister/aunt/uncle/cousin…
- Information
News and general information spread faster through social media sites like Facebook than any other outlet.
In addition to incorporating the above elements, your posts should have an image or a video. Posts with images are five times more likely to be read than if you post a link alone; videos are ten times more likely to be viewed. When you do find something fun that you think others will enjoy, try to post between 9am and 4pm.
If you would like assistance strategically integrating social media sites like Facebook into your marketing, contact REVStaffing. Our real estate virtual assistants have decades of combined experience with effective marketing strategies, advanced social media, client management, transaction coordination and much more. For a complimentary consultation or free needs analysis, call 855-REVSVA1 (855-738-7821) or visit www.revstaffing.com.