Many real estate agents spend a lot of time and money marketing to new prospects while overlooking the best resource they already have – their past clients. The most effective way to maintain loyalty with your past clients is through continued, consistent communication.
1. Personalize your database– include birthdays, anniversaries and events in your database to personalize communication.
2. Thank you notes – always send a personalized note thanking them for their business or referral.
3. Newsletter – Keep in constant contact by sending them useful and informative newsletters each month.
4. Direct mail – Showcasing homes that you have sold or homes for sale in their area is a great way to stay in contact.
5. Incentives – Reward clients for their loyalty with small freebies or annual marketing pieces they can use.
6. Ask for feedback– past clients are a very valuable source of feedback. They know exactly what you did right (or possibly wrong). You will be able to learn from your past experience and become better next time.
7. Throw a party for your old customers – This is a great way to maintain relationships and truly thank them for their past business.
Maintaining these relationships and creating an effective marketing campaign can be a full-time job. Our team at REVStaffing is dedicated to providing personalized service to your past clients. Let us direct your marketing campaign while you are busy doing what you do best- Selling Homes!