Social media should be an important part of your marketing plan. Your real estate business can only benefit when you use it to demonstrate your expertise, build relationships, drive traffic and generate leads. Ultimately, social media is a dynamic tool for reaching your real estate business goals.
Establish Yourself as an Expert
Use social media tools to build a reputation as an expert in the real estate industry. For example, you can create a blog and work diligently to establish yourself as an expert seller’s or buyer’s agent. You can use your blog to demonstrate your expertise in commercial or residential real estate or share your knowledge of the communities you market. Though this can take time to produce results, working to establish your expertise will help others trust you and develop your status as a go-to person in your field.
Develop Relationships
Effective social media doesn’t stop at just sharing news and information. It also helps you develop relationships that increase your knowledge and help you achieve your goals. Many people feel most comfortable working with people they already know or choosing based on referrals from friends, family members and business associates. Use social media tools to engage your audience and establish regular communication. The people with whom you develop relationships may become a good source of referrals. And some of the people with whom you develop relationships are sure to need a real estate agent at some point.
Drive Traffic
The social medial platforms you use provide the perfect opportunity to drive traffic back to your website, where visitors can view your listings, learn more about your business and contact you for more information. You have this opportunity each time you create a new post, tweet something, or update your Facebook page. Of course, you can also use your profiles to link back to your website. Additionally, the links you create for social media help you get more love from the search engines, driving even more targeted traffic to your business.
Generate Leads
Use your social media efforts to collect information from those interested in your services. An easy way to do this is by placing a contact form on your website that visitors can fill out and submit. You can then use the information they provide to contact them and sell them on your services. You can also use freebies to mine the information you need. For example, you might offer a free report, course, or newsletter subscription and require interested parties to provide their email addresses to sign up. Likewise, social media based contests and giveaways provide additional opportunities for lead generation.
Discover how REVStaffing can dramatically boost your productivity. Take the next step towards better organization and increased exposure for your residential or commercial business by sending us an email, or give us a call for a free needs analysis.