<\/p>\n

Do you want to add more video to your YouTube channel? Are you wondering how to develop a content plan for YouTube? By adding the right variety of video to your YouTube channel is ideal for driving conversions and engagement.<\/p>\n

In this article, you\u2019ll\u00a0discover 5 types of YouTube video to add to your business channel.<\/p>\n

Create\u00a0a Featured Video to Tell Viewers What They\u2019ll Find on Your\u00a0YouTube Channel<\/strong><\/p>\n

Have you ever visited a business\u2019s website to find there wasn\u2019t an About Us page and you had trouble figuring out what they\u2019re all about? Many people click away when they can\u2019t figure out where to find that information. You don\u2019t want that to happen on your site, nor on your YouTube channel.<\/p>\n

Channel introduction videos are the best way to\u00a0tell new visitors about your business and the content you\u2019re sharing on YouTube. In your video,\u00a0welcome users to your channel\u00a0and\u00a0let them know what you do. Unfortunately, plenty of businesses with otherwise amazing channels forget to use intro videos.<\/p>\n

When you introduce your\u00a0YouTube channel,\u00a0keep the video short, between 30 seconds and 2 minutes.\u00a0Include content that\u2019s as evergreen as possible\u00a0so you don\u2019t have to worry about updating the video constantly, although you should\u00a0check every six months to make sure it\u2019s still relevant.<\/p>\n

For example, the\u00a0Cartooning 4 Kids How to Draw channel\u00a0introduces itself in just 35 seconds. The video highlights what the channel has to offer (tutorials, daily lessons, and contests). It also explains that you don\u2019t need any drawing skills and you can find challenges to develop your skills if you like. The video then ends with a call to action.<\/p>\n

You should\u00a0include branding\u00a0on your introduction video. For example,\u00a0feature your logo\u00a0in the corner or as the opening thumbnail.\u00a0Keep the format and visual template of this video consistent\u00a0with everything else on your channel.<\/p>\n

Make Educational Videos to Explore Focused\u00a0Topics
\n<\/strong>Educational videos, like tutorials, offer viewers immediate value. Tutorials can technically fit into this category, but educational content isn\u2019t limited to how-to videos. For example, instead of making a video tutorial on \u201cHow to teach your dog to sit,\u201d you could make a video that explains, \u201cWhy you should adopt a pet.\u201d<\/p>\n

Because educational videos are so information-dense, they must\u00a0address one very specific topic\u00a0and\u00a0stay focused. Brevity is definitely an advantage with this type of video.\u00a0Make the video\u00a0long enough that it\u2019s thorough, but not so long that it feels like a lecture. For more information,\u00a0refer viewers to\u00a0a blog post or lead magnet\u00a0that\u2019s designed to capture lead information.<\/p>\n

Answering questions your customers have asked is a great way to generate an educational video your followers will want to see, as illustrated in the example\u00a0below.<\/p>\n

Shoot On-Location to Give Fans an Inside Look at Your Business
\n<\/strong>Behind-the-scenes content is extremely popular on social media sites including YouTube. This type of video thrives on the transparency and authenticity that today\u2019s customers crave.<\/p>\n

When creating behind-the-scenes YouTube videos,\u00a0make sure you have a purpose\u00a0for the video. You can\u00a0show off the new office space\u00a0or\u00a0demonstrate how a product is made. With a specific, brief topic, you can\u00a0tell an engaging story\u00a0and\u00a0share insight or \u201cinsider knowledge.\u201d\u00a0In this way, behind-the-scenes content can help you shape how customers see you and your products.<\/p>\n

In a behind-the-scenes video, featuring charismatic employees can help build the face of your company. To build rapport with your audience,\u00a0choose someone who\u2019s comfortable on camera and is naturally likable.<\/p>\n

Design a Promo Video to Support a Marketing Campaign Launch
\n<\/strong>Most businesses start or are involved with a campaign at some point, whether it\u2019s a promotional campaign like a social contest or partnering with a nonprofit for a fundraiser. Campaign kickoff YouTube videos are an effective way to\u00a0announce your campaign and introduce it to your audience.<\/p>\n

Keep your kickoff video under 2 minutes. In that time,\u00a0tell people why they need to care immediately\u00a0and\u00a0pique their interest. Videos are a great choice for evoking an emotional response. Whether you want to generate excitement or pull at the heartstrings, make sure everything in the video targets that feeling.<\/p>\n

Final Thoughts
\n<\/strong>Your YouTube channel can offer a wealth of exposure, leads, and even conversions, but businesses need to use the platform differently than users. This means the types of videos you create and share must be different than the always-sought-after \u201cviral video.\u201d All businesses on YouTube should use a combination of these five types of videos for best results.<\/p>\n

Need help staying in contact with all the leads that will soon be coming your way? REVStaffing can gladly assist you with those tasks!<\/p>\n

Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey<\/a>, send us an email<\/a>, or call 855.REVS.VA1 today!<\/p>\n

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*Courtesy of www.socialmediaexaminer.com<\/p>\n","protected":false},"excerpt":{"rendered":"

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