![\"\"](\"https:\/\/revstaffing.comwp-content\/uploads\/2017\/08\/marketing.jpg\")
<\/a><\/p>\nTake a look at any business that\u2019s had a lot of success, and you\u2019ll notice that they all place a great deal of focus on one specific thing\u2014marketing. A company may have crafted one of the finest products or services available today, but if no one knows about it, the likelihood of it taking off is exceptionally low. If you\u2019re not marketing your business, you\u2019re probably not on the right track. RevStaffing is her to assist you.<\/p>\n
All this said, the world of marketing has changed dramatically over the course of the past 10-20 years. Digital marketing may rule the roost today, but it\u2019s far from being the only approach to getting the word out about your business. To\u00a0create a successful marketing plan\u00a0for your business, here are essential channels to hit.<\/p>\n
Social media<\/span><\/h2>\nSocial media has had perhaps one of the biggest impacts on the world of marketing than anything to come before it. At this point, almost everyone uses it, and it\u2019s also extremely inexpensive to use to promote your business. Once you understand how to work with some of the more popular social channels to market your business, the process becomes second nature.
\nWhen\u00a0kicking-off a social media campaign, it helps to post on at least three popular platforms concurrently to hit a few different audiences. Recommended social channels include:<\/p>\n
\n- Facebook<\/li>\n
- Twitter<\/li>\n
- Instagram<\/li>\n
- Pinterest<\/li>\n
- Snapchat<\/li>\n<\/ul>\n
Start with a few and grow from there\u2014you can always flesh-out your campaign as you go. The most important thing to remember is to post consistently and provide content users will actually appreciate and find useful. From there, you can watch your audience grow with each like, follow and shared post.<\/p>\n
Professional website & logo design<\/span><\/h2>\nLet\u2019s face it\u2014it\u2019s 2017, and a bare-bones website with nothing but a boring font listing your company name is simply not doing you any favors when it comes to attracting new business. Web presence is everything today, and just\u00a0having\u00a0<\/i>a website isn\u2019t sufficient in quite the same way it was in, say, 1997. First and foremost, you need an effective logo that speaks to the personality of your business and sets you apart from your competition. From there, professional\u00a0website design can help to further differentiate\u00a0your company in a market that\u2019s becoming more and more crowded with each passing year.<\/p>\n
Be sure to prominently display your contact information in several places on your website. This is key to helping people get in touch with you.<\/p>\n
Email newsletters<\/span><\/h2>\nThink newsletters are a thing of the past?\u00a0Think again. Sending out a newsletter to your audience on a consistent basis can not only help to keep people interested in your business\u2014it can reinvigorate attention from those who have perhaps drifted away. Whether it be an announcement you\u2019ve been waiting to make, a blog-type article that your subscribers will find important or anything in-between, keeping your company\u2019s name in their inboxes should be a priority.<\/p>\n
As effective as an email newsletter can be, however, overwhelming your subscribers with\u00a0too<\/i>\u00a0much content is never a good idea. Stick to monthly emails. Otherwise, you may experience a pretty significant unsubscribe rate. If many of your contacts unsubscribe, you\u2019ll lose the opportunity to communicate with and promote your business to them.<\/p>\nLocal ads<\/span><\/h2>\nDigital marketing is important today. But that doesn\u2019t mean that\u00a0traditional marketing efforts, like local advertising, don\u2019t still have a place. Especially if you run a local business, traditional marketing can be really helpful. And even if you\u2019re aiming to gain national exposure, it doesn\u2019t hurt to stay in the local loop.<\/p>\n
When choosing traditional channels to explore, consider local print publications, radio stations, and television channels that your audience uses.<\/p>\n
Online reviews<\/span><\/h2>\nYour online presence means everything today. The unfortunate side of this coin is that you don\u2019t always have control over what people say about your business on the Internet.<\/p>\n
But you\u00a0can<\/i>\u00a0influence an online reputation. How? By providing a great customer experience and including regular calls to action (CTA) to customers via your social pages, newsletters, and other channels. Asking followers to post a positive review on sites like Angie\u2019s List or Yelp can get you a lot of mileage, and it\u2019s a very inexpensive marketing technique.<\/p>\n
Overall, don\u2019t just assume that people are paying attention\u2014get them<\/i>\u00a0to pay attention. Focus on ramping-up your marketing efforts, and the rest will fall into place on its own.<\/p>\n
![\"\"](\"https:\/\/revstaffing.comwp-content\/uploads\/2016\/12\/cropped-Little-man-HI-RES-copy-150x150.jpg\")
<\/a>REVStaffing can gladly assist you with creating a marketing plan! Let REVStaffing help you to achieve your goals and increase your potential! Schedule an appointment<\/a> to speak to us, complete a complimentary needs analysis survey<\/a>, send us an email<\/a>, or call 855.REVS.VA1 today!<\/p>\n <\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
Courtesy of\u00a0Claire Crowther of Free Logo Services<\/em><\/pre>\n","protected":false},"excerpt":{"rendered":"Take a look at any business that\u2019s had a lot of success, and you\u2019ll notice that they all place a great deal of focus on …<\/p>\n","protected":false},"author":6973,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/posts\/4671"}],"collection":[{"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/users\/6973"}],"replies":[{"embeddable":true,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/comments?post=4671"}],"version-history":[{"count":4,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/posts\/4671\/revisions"}],"predecessor-version":[{"id":4676,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/posts\/4671\/revisions\/4676"}],"wp:attachment":[{"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/media?parent=4671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/categories?post=4671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/tags?post=4671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nWhen\u00a0kicking-off a social media campaign, it helps to post on at least three popular platforms concurrently to hit a few different audiences. Recommended social channels include:<\/p>\n
Start with a few and grow from there\u2014you can always flesh-out your campaign as you go. The most important thing to remember is to post consistently and provide content users will actually appreciate and find useful. From there, you can watch your audience grow with each like, follow and shared post.<\/p>\n
Professional website & logo design<\/span><\/h2>\nLet\u2019s face it\u2014it\u2019s 2017, and a bare-bones website with nothing but a boring font listing your company name is simply not doing you any favors when it comes to attracting new business. Web presence is everything today, and just\u00a0having\u00a0<\/i>a website isn\u2019t sufficient in quite the same way it was in, say, 1997. First and foremost, you need an effective logo that speaks to the personality of your business and sets you apart from your competition. From there, professional\u00a0website design can help to further differentiate\u00a0your company in a market that\u2019s becoming more and more crowded with each passing year.<\/p>\n
Be sure to prominently display your contact information in several places on your website. This is key to helping people get in touch with you.<\/p>\n
Email newsletters<\/span><\/h2>\nThink newsletters are a thing of the past?\u00a0Think again. Sending out a newsletter to your audience on a consistent basis can not only help to keep people interested in your business\u2014it can reinvigorate attention from those who have perhaps drifted away. Whether it be an announcement you\u2019ve been waiting to make, a blog-type article that your subscribers will find important or anything in-between, keeping your company\u2019s name in their inboxes should be a priority.<\/p>\n
As effective as an email newsletter can be, however, overwhelming your subscribers with\u00a0too<\/i>\u00a0much content is never a good idea. Stick to monthly emails. Otherwise, you may experience a pretty significant unsubscribe rate. If many of your contacts unsubscribe, you\u2019ll lose the opportunity to communicate with and promote your business to them.<\/p>\nLocal ads<\/span><\/h2>\nDigital marketing is important today. But that doesn\u2019t mean that\u00a0traditional marketing efforts, like local advertising, don\u2019t still have a place. Especially if you run a local business, traditional marketing can be really helpful. And even if you\u2019re aiming to gain national exposure, it doesn\u2019t hurt to stay in the local loop.<\/p>\n
When choosing traditional channels to explore, consider local print publications, radio stations, and television channels that your audience uses.<\/p>\n
Online reviews<\/span><\/h2>\nYour online presence means everything today. The unfortunate side of this coin is that you don\u2019t always have control over what people say about your business on the Internet.<\/p>\n
But you\u00a0can<\/i>\u00a0influence an online reputation. How? By providing a great customer experience and including regular calls to action (CTA) to customers via your social pages, newsletters, and other channels. Asking followers to post a positive review on sites like Angie\u2019s List or Yelp can get you a lot of mileage, and it\u2019s a very inexpensive marketing technique.<\/p>\n
Overall, don\u2019t just assume that people are paying attention\u2014get them<\/i>\u00a0to pay attention. Focus on ramping-up your marketing efforts, and the rest will fall into place on its own.<\/p>\n
<\/a>REVStaffing can gladly assist you with creating a marketing plan! Let REVStaffing help you to achieve your goals and increase your potential! Schedule an appointment<\/a> to speak to us, complete a complimentary needs analysis survey<\/a>, send us an email<\/a>, or call 855.REVS.VA1 today!<\/p>\n <\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
Courtesy of\u00a0Claire Crowther of Free Logo Services<\/em><\/pre>\n","protected":false},"excerpt":{"rendered":"Take a look at any business that\u2019s had a lot of success, and you\u2019ll notice that they all place a great deal of focus on …<\/p>\n","protected":false},"author":6973,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/posts\/4671"}],"collection":[{"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/users\/6973"}],"replies":[{"embeddable":true,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/comments?post=4671"}],"version-history":[{"count":4,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/posts\/4671\/revisions"}],"predecessor-version":[{"id":4676,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/posts\/4671\/revisions\/4676"}],"wp:attachment":[{"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/media?parent=4671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/categories?post=4671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/tags?post=4671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Think newsletters are a thing of the past?\u00a0Think again. Sending out a newsletter to your audience on a consistent basis can not only help to keep people interested in your business\u2014it can reinvigorate attention from those who have perhaps drifted away. Whether it be an announcement you\u2019ve been waiting to make, a blog-type article that your subscribers will find important or anything in-between, keeping your company\u2019s name in their inboxes should be a priority.<\/p>\n
As effective as an email newsletter can be, however, overwhelming your subscribers with\u00a0too<\/i>\u00a0much content is never a good idea. Stick to monthly emails. Otherwise, you may experience a pretty significant unsubscribe rate. If many of your contacts unsubscribe, you\u2019ll lose the opportunity to communicate with and promote your business to them.<\/p>\n Digital marketing is important today. But that doesn\u2019t mean that\u00a0traditional marketing efforts, like local advertising, don\u2019t still have a place. Especially if you run a local business, traditional marketing can be really helpful. And even if you\u2019re aiming to gain national exposure, it doesn\u2019t hurt to stay in the local loop.<\/p>\n When choosing traditional channels to explore, consider local print publications, radio stations, and television channels that your audience uses.<\/p>\n Your online presence means everything today. The unfortunate side of this coin is that you don\u2019t always have control over what people say about your business on the Internet.<\/p>\n But you\u00a0can<\/i>\u00a0influence an online reputation. How? By providing a great customer experience and including regular calls to action (CTA) to customers via your social pages, newsletters, and other channels. Asking followers to post a positive review on sites like Angie\u2019s List or Yelp can get you a lot of mileage, and it\u2019s a very inexpensive marketing technique.<\/p>\n Overall, don\u2019t just assume that people are paying attention\u2014get them<\/i>\u00a0to pay attention. Focus on ramping-up your marketing efforts, and the rest will fall into place on its own.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Take a look at any business that\u2019s had a lot of success, and you\u2019ll notice that they all place a great deal of focus on …<\/p>\n","protected":false},"author":6973,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/posts\/4671"}],"collection":[{"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/users\/6973"}],"replies":[{"embeddable":true,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/comments?post=4671"}],"version-history":[{"count":4,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/posts\/4671\/revisions"}],"predecessor-version":[{"id":4676,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/posts\/4671\/revisions\/4676"}],"wp:attachment":[{"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/media?parent=4671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/categories?post=4671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/tags?post=4671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Local ads<\/span><\/h2>\n
Online reviews<\/span><\/h2>\n
<\/a>REVStaffing can gladly assist you with creating a marketing plan! Let REVStaffing help you to achieve your goals and increase your potential! Schedule an appointment<\/a> to speak to us, complete a complimentary needs analysis survey<\/a>, send us an email<\/a>, or call 855.REVS.VA1 today!<\/p>\nCourtesy of\u00a0Claire Crowther of Free Logo Services<\/em><\/pre>\n","protected":false},"excerpt":{"rendered":"