\n\tDo you use LinkedIn to market yourself? Want to make it easier for people to find you in Internet searches? With a few tweaks, you can improve the chances of the right people finding your LinkedIn public profile.\n<\/p>\n

\n\tWhat Is Your Public Profile?<\/strong>
\n\tYour LinkedIn profile has two components: the profile that LinkedIn users can see, and the public profile anyone can see with a simple Internet search for your area of expertise, even if they’re not a LinkedIn user.  \n<\/p>\n

\n\tHere are some ways you can improve the visibility of your LinkedIn public profile.  \n<\/p>\n

\n\t#1: Edit Your Public Profile Settings<\/strong>
\n\tFirst, you want to ensure that people can find your profile when they do a public search.
\n\tLocate the Privacy & Settings option on your LinkedIn homepage and click Manage.  \n<\/p>\n

\n\tYou can choose to share only a few sections of your profile with public viewers, or be fully transparent and show all sections. Make sure that you enable the setting that allows anyone to see your public profile.\n<\/p>\n

\n\tIf key information isn’t showing up on your public profile, such as your publications or awards, go ahead and check those boxes. You want to show public viewers as much as possible to convince them to view your full profile and make a connection.  \n<\/p>\n

\n\tYour public profile will never display rich-text media like videos or full-text recommendations. Therefore, your description of your job experience is the most important part of your profile. Make sure that this information is in top-notch shape by using the tips discussed next.  \n<\/p>\n

\n\t#2: Update Your Profile with Relevant Information<\/strong>
\n\tNow, you want to take a look at your public profile, so sign out from LinkedIn. Otherwise, you’ll see your full LinkedIn profile and not the public version of it.\n<\/p>\n

\n\tNext, type your name into the Google search box. One of the first search results that appears is your LinkedIn profile. Click your profile.\n<\/p>\n

\n\tWhen you’re viewing this profile, ask yourself these questions:
\n\t1. What critical information is missing?
\n\t2. What important messages am I not communicating about my work and experience?
\n\t3. What do I want people to view on my public profile that isn’t there right now?
\n\t4. What is shown on my private profile that would be beneficial to show on my public profile?   Write down the answers to these questions so you can make changes when you log into the full profile. By answering these questions, you’ll have a small database of words and phrases you can use to improve your profile.   Visit your LinkedIn account and update the content. Make sure that all of your skills are listed, your job descriptions reflect what you’re doing and everything is up to date. Spend some time updating all of the content based on your answers to the four questions above.\n<\/p>\n

\n\t#3: Add Keywords<\/strong>
\n\tIt’s important to optimize your profile for keyword searches so more people can find you. Search for your keywords with LinkedIn’s search feature to create a list of keywords that are relevant to you and your business. For example, you may list the word “sales” as one of your keywords because it’s one of your areas of expertise.\n<\/p>\n

\n\tLook at the results to see where you show up and which users are ahead of you. View their profiles and take note of how often they use the keyword and how they’ve strengthened their profile around that term.\n<\/p>\n

\n\tIf you visit a user’s profile, the keyword you searched is highlighted in yellow throughout his or her page.\n<\/p>\n

\n\tThen go into your own profile and add the keywords strategically. You can include keywords in your summary, job descriptions or headings. Keywords help people see your expertise and find you more easily. They also increase your exposure on the platform.\n<\/p>\n

\n\t#4: Customize Your Public Profile URL<\/strong>
\n\tNow that the content of your public profile represents you accurately, it’s time to update your URL.\n<\/p>\n

\n\tWith a custom URL, your profile will rank higher in Google so more people can find it. It’s also easy to remember a custom URL so you can hand it out to people.\n<\/p>\n

\n\t#5: Capitalize on Traffic from Your Public Profile<\/strong>
\n\tBy taking the steps above, you have a greater chance of people visiting your profile who are looking for your expertise. Your ultimate goal is to make a connection with them on LinkedIn. Make sure that when people click View Full Profile on your public page, they’ll be able to see even more high-quality information about you.\n<\/p>\n

\n\tWhat can private viewers see that public viewers can’t? This is a chance to differentiate your profile and optimize features that can’t be shown in the public profile, like recommendations and rich-text media.\n<\/p>\n

\n\tFor example, if you regularly post videos on YouTube, share that content with your LinkedIn connections in the Experience section of your profile.\n<\/p>\n

\n\tPublic viewers can see the number of recommendations you have, but they can’t see what’s written or who made the recommendations. Ask others to write recommendations for you, and reciprocate by giving recommendations to others.\n<\/p>\n

\n\tRecommendations are your social proof for people who have already seen your public profile and are looking for more information about you. It’s akin to the testimonial page on your website.     By following the tips in this article, your LinkedIn public profile will accurately reflect the best of who you are and what you do, improving your chance that the right connections will come your way.\n<\/p>\n

\n\tIt’s a competitive market out there so let REVStaffing get you ahead of the game. Start preparing now.\n<\/p>\n

\n\tCall REVStaffing today at 855-738-7821 or visit our website at www.revstaffing.com<\/a>.\n<\/p>\n

\n\tIf you would like to discuss any possibly need you may have and would like REVStaffing’s assistance, click here to schedule an appointment<\/a>.\n<\/p>\n

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