![\"book](\"http:\/\/69.195.124.74\/~revstaff\/wp-content\/uploads\/2014\/01\/book-pic-small.jpg\")
<\/a>Storytelling is a great way to turn your copywriting into a more exciting and engaging piece of marketing material. \u00a0 When you use storytelling principles in your website, blog posts and videos:<\/p>\n- \n
- \u00a0People get more involved in your message<\/li>\n
- \u00a0You make the information more personal<\/li>\n
- \u00a0You build connections easier than with more sales-oriented copy<\/li>\n<\/ol>\n
\u00a0<\/p>\n
You can use storytelling on an ongoing basis in your real estate businesses in several ways:<\/b><\/p>\n
- \n
- Marketing materials (letters, brochures, websites, blogs, videos)<\/li>\n
- Conversations with motivated sellers<\/i> ( stories about sellers you worked with who were in a similar situation)<\/li>\n
- Conversations with buyers<\/i> (stories about the\u00a0wonderful neighbors, or positive experiences from some of the \u00a0features you\u2019ve added to the home)<\/li>\n<\/ul>\n
These are just a few examples of how storytelling can be powerful.\u00a0 Most importantly, you want to be sure that you\u2019re telling an effective story as well, and below are some tips to help you do just that.<\/p>\n
Elements of Effective Storytelling: <\/b><\/p>\n
- \n
- Short and easy to tell<\/b> – <\/b>not only does this make it easy for someone to remember, but it also increases the chances that the story will be retold to others which is exactly what you\u00a0want to happen.<\/li>\n
- Memorable <\/b>\u2013\u00a0there should be some highlights to the story. Providing specific results\u00a0can be impressive rather than sharing vague generalities. Sometimes it\u2019s the emotion (both good and bad) of the story that makes it memorable.<\/li>\n
- Relevant<\/b>\u00a0\u2013 every story you tell should have a point.\u00a0 Keep mind that there is a purpose for you sharing this story, whether it\u2019s in your marketing materials or in conversation.\u00a0 You don\u2019t want people to be thinking\u00a0\u201cSo what\u2019s the point?\u201d or \u201cWho cares?\u201d when you\u2019re done.\u00a0<\/li>\n<\/ol>\n
The REVStaffing<\/a> team has experience in using storytelling in real estate marketing. \u00a0 Please call (855) 738-7821 or email us at info@revstaffing.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Storytelling is a great way to turn your copywriting into a more exciting and engaging piece of marketing material. \u00a0 When you use storytelling principles …<\/p>\n","protected":false},"author":6973,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[138,241,4],"tags":[104,10,269,346],"_links":{"self":[{"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/posts\/2579"}],"collection":[{"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/users\/6973"}],"replies":[{"embeddable":true,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/comments?post=2579"}],"version-history":[{"count":1,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/posts\/2579\/revisions"}],"predecessor-version":[{"id":3896,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/posts\/2579\/revisions\/3896"}],"wp:attachment":[{"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/media?parent=2579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/categories?post=2579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revstaffing.com\/wp-json\/wp\/v2\/tags?post=2579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Memorable <\/b>\u2013\u00a0there should be some highlights to the story. Providing specific results\u00a0can be impressive rather than sharing vague generalities. Sometimes it\u2019s the emotion (both good and bad) of the story that makes it memorable.<\/li>\n
- Conversations with buyers<\/i> (stories about the\u00a0wonderful neighbors, or positive experiences from some of the \u00a0features you\u2019ve added to the home)<\/li>\n<\/ul>\n