Do you want to add more video to your YouTube channel? Are you wondering how to develop a content plan for YouTube? By adding the right variety of video to your YouTube channel is ideal for driving conversions and engagement.

In this article, you’ll discover 5 types of YouTube video to add to your business channel.

Create a Featured Video to Tell Viewers What They’ll Find on Your YouTube Channel

Have you ever visited a business’s website to find there wasn’t an About Us page and you had trouble figuring out what they’re all about? Many people click away when they can’t figure out where to find that information. You don’t want that to happen on your site, nor on your YouTube channel.

Channel introduction videos are the best way to tell new visitors about your business and the content you’re sharing on YouTube. In your video, welcome users to your channel and let them know what you do. Unfortunately, plenty of businesses with otherwise amazing channels forget to use intro videos.

When you introduce your YouTube channel, keep the video short, between 30 seconds and 2 minutes. Include content that’s as evergreen as possible so you don’t have to worry about updating the video constantly, although you should check every six months to make sure it’s still relevant.

For example, the Cartooning 4 Kids How to Draw channel introduces itself in just 35 seconds. The video highlights what the channel has to offer (tutorials, daily lessons, and contests). It also explains that you don’t need any drawing skills and you can find challenges to develop your skills if you like. The video then ends with a call to action.

You should include branding on your introduction video. For example, feature your logo in the corner or as the opening thumbnail. Keep the format and visual template of this video consistent with everything else on your channel.

Make Educational Videos to Explore Focused Topics
Educational videos, like tutorials, offer viewers immediate value. Tutorials can technically fit into this category, but educational content isn’t limited to how-to videos. For example, instead of making a video tutorial on “How to teach your dog to sit,” you could make a video that explains, “Why you should adopt a pet.”

Because educational videos are so information-dense, they must address one very specific topic and stay focused. Brevity is definitely an advantage with this type of video. Make the video long enough that it’s thorough, but not so long that it feels like a lecture. For more information, refer viewers to a blog post or lead magnet that’s designed to capture lead information.

Answering questions your customers have asked is a great way to generate an educational video your followers will want to see, as illustrated in the example below.

Shoot On-Location to Give Fans an Inside Look at Your Business
Behind-the-scenes content is extremely popular on social media sites including YouTube. This type of video thrives on the transparency and authenticity that today’s customers crave.

When creating behind-the-scenes YouTube videos, make sure you have a purpose for the video. You can show off the new office space or demonstrate how a product is made. With a specific, brief topic, you can tell an engaging story and share insight or “insider knowledge.” In this way, behind-the-scenes content can help you shape how customers see you and your products.

In a behind-the-scenes video, featuring charismatic employees can help build the face of your company. To build rapport with your audience, choose someone who’s comfortable on camera and is naturally likable.

Design a Promo Video to Support a Marketing Campaign Launch
Most businesses start or are involved with a campaign at some point, whether it’s a promotional campaign like a social contest or partnering with a nonprofit for a fundraiser. Campaign kickoff YouTube videos are an effective way to announce your campaign and introduce it to your audience.

Keep your kickoff video under 2 minutes. In that time, tell people why they need to care immediately and pique their interest. Videos are a great choice for evoking an emotional response. Whether you want to generate excitement or pull at the heartstrings, make sure everything in the video targets that feeling.

Final Thoughts
Your YouTube channel can offer a wealth of exposure, leads, and even conversions, but businesses need to use the platform differently than users. This means the types of videos you create and share must be different than the always-sought-after “viral video.” All businesses on YouTube should use a combination of these five types of videos for best results.

Need help staying in contact with all the leads that will soon be coming your way? REVStaffing can gladly assist you with those tasks!

Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!

*Courtesy of www.socialmediaexaminer.com

Agent Profiles

A YouTube video can be excellent for showing a little personality and giving prospects a reason to choose you as their agent. The text profile on your website gives prospects insight into your expertise and experience, and your profile photo helps them put a name to your face. But with a video, you can use your smile, facial expressions, body language and winning personality to attract potential clients. This allows prospects to get to know you in advance and feel more confident about choosing you.

Neighborhood Tours

If a picture is worth a thousand words, a video can be worth 10 times as much. It can be difficult to do a neighborhood justice with static photos and text. With a high-quality video, however, you can bring a neighborhood to life. The key here is to do more than use a video to “show” a neighborhood. Instead, create a video that tells the neighborhood’s story. It should demonstrate the best the neighborhood has to offer, show off some key points of interest and give the viewer a feel for the local flavor.

Property Tours

You can also use YouTube to post videos of featured properties. Of course, you’ll want to present each property in the best possible light, which means creating videos that are free of clutter, out-of-control foliage and anything else that could be a turn off. You can include pricing and other important information in your video and provide links back to the related listing.

Question-and-Answer Sessions

Real estate buyers and sellers are full of questions, and you can use YouTube videos to answer them. As with your agent profile, these videos allow viewers to get to know you and get a feel for your personality. Viewers will benefit from the informative answers you provide and learn whom to contact for more information. When they’re ready to get started with the buying or selling process, they’ll remember how helpful you were and contact you!

Let REVStaffing boost your productivity. Take the next step towards better organization and exposure for your business. Shoot us an email or give us a call for a free needs analysis.

Any successful real estate professional (including your REVStaffing virtual assistants!) needs an eclectic library of proven, strategies from which to draw inspiration. Augmenting your repertoire isn’t just good business – it’s necessary in order to remain competitive in the market. Let’s take a look at three leading-edge marketing ideas.

Before we dig into the ideas, we need to be on the same page. Even the most seasoned professionals often use the terms “marketing” and “sales” interchangeably. It’s important to note that they’re not synonymous terms. Marketing is anything you do to attract potential customers. The sales process is everything that you do to seal the purchase and obtain a finalized contract or agreement. Both are required to make your business a success. By using the following savvy ideas to merge the two efforts, you’ll definitely realize growth…and that means success!

First, let’s look at press releases and blogs. Internet blogs and press releases filled with the best buzz words and phrases (known as search engine-optimized, or SEO, key words) will cause your business web page or a particular property appear when individuals are performing Web searches. For that reason, online press releases are a required component of a successful real estate marketing strategy.

How about YouTube videos? The future is now when it comes to marketing with YouTube videos. Most people prefer an audio-visual presentation above any other media. Why? Is television a huge industry AND an unparalleled application? Yes, it is, and therein lies the answer to why YouTube is on fire “show and tell’ has always been popular with the masses.

Finally, everyone’s familiar with automated hotlines; they’re not a new technology. They have been around and available since the early ’90s. Toll free recorded message hotlines are definitely the easiest and quickest way to start out your marketing plan; it’s a scalable service. The really nice thing about the technology is that it’s available to prospects, customers and clients 24/7. That means it can help you make money even when you are asleep.

Selection of a marketing strategy is just one of many business decisions you make as a busy real estate professional. Another important decision is this: Do you continue to struggle with managing everything yourself, or do you grow your business with professional help? Remember, in the real estate business, if you don’t have an assistant, you are the assistant. Send REVStaffing an email, or give us a callfor a free needs analysis.We’ll be happy to discuss ALL of your unique 2012 business needs; ask how we can give your business a LIFT! Be sure to visit our website, and“like” us on Facebook at http://www.facebook.com/RevstaffingVAs.

REVStaffing 2012^©

Remember a few months ago when REVStaffing went to camp? Well, we had so much fun the first time that we had to do it again! Last week, we attended Social Media Marketing (SMM) Camp 11, hosted by Ross Hair. This time, the subject was Video for Real Estate, and we walked away with a brand new arsenal of tips and tools for our clients.

The presenter list was, as always, star-studded. Look at the list of experts from whom we learned: Krisstina Wise and Emmy-award winner Carlos Reina from the Good Life Team showed us the future of video marketing and shared how to use video for the real estate business; Dale Chumbley (Mr. 365 Vancouver) showed how to add video on the go and effortlessly incorporate it into our clients’ daily business; Jimmy Mackin shared a number of video ideas that can be done right now – and how to add video to Facebook; The Short Sale Kid (Nathan Jurewicz) showed us how to produce video without going on-camera. Finally, Lewis Howes and James Wedmore are experts on getting traffic from video.

Here are some of the highlights of this fun and incredibly informative experience:

• The purposes of video (including real estate in video) are to engage, educate, and entertain a targeted audience. You’ve got to know who they are, what they want, and how to market to them. Think about YouTube. Did you know that it’s the third most-visited site in the world? It’s the world’s second largest search engine. Over three BILLION videos are viewed on YouTube EVERY DAY.

• It’s good to keep a “Gone in 60 Seconds” perspective, rather than undertaking a remake of “Gone With the Wind.” Keep it short. And while your mom probably wouldn’t mind listening to you ramble aimlessly, don’t give a monologue. Be fun. Be interesting. Be succinct. And, with very few unnotable exceptions, be SURE you’ve got a call to action in there!

• Don’t use the way you look as an excuse not to use video – you’re not auditioning to be “America’s Next Top Model.” You don’t even have to be onscreen! And don’t use these excuses, either: It takes too much time. It’s too much effort. It requires professional videography equipment. It requires an expert editor. And last but not least on the unacceptable excuses list: “I tried it. It didn’t work.” The bottom line is that simple, straightforward videos that are less than two minutes long are incredibly effective.

• Video is the best source of traffic to your blog and your website. It’s free. If you’re consistent and upload new video weekly, you’ll get exponential results. And it’s a guaranteed brand builder.

We can help you to make and use video to grow and nurture your successful business. We encourage you to give us a call for a free needs analysis; we’ll be happy to discuss your unique business needs! Be sure to visit our website, and “like” us on Facebook at http://www.facebook.com/RevstaffingVAs.

You can bookmark this page to return for updates. If you need assistance in the meantime, please contact us by email at info@revstaffing.com or phone at 855-738-7821, extension 703.

©REVStaffing, 2011