In the virtual world, communication is more important than ever. In the rush of emails, phone calls, text messages and instant messages, details can sometimes be lost, overlooked or flat out forgotten. This is where a work-along-webinar can be put to good use. If you’re not familiar with a webinar, think of it as a cross between a conference call and live video feed. The difference here is that the person leading the webinar (known as the “presenter”) can be changed throughout the session, allowing everyone an opportunity for more in-depth participation, creating an overall more thorough presentation. Here’s an example you may be able to relate to… Let’s say you want to show someone how to perform certain tasks online, knowing that detailing these tasks in an email or phone call would be both time-consuming and confusing. Simply schedule a webinar and invite everyone you want to share this information with. Once the webinar begins and you set yourself as a presenter, all attendees will see anything that is on your computer monitor. This will allow you to walk attendees, step by step, through the process while giving verbal details. You can also use this as a great Q&A session. If all attendees are unmuted, they can ask questions at any point during the webinar. If you would prefer questions wait until the end, you can leave attendees muted until you’re ready to take questions. The best part? The entire webinar can be recorded. This allows anyone to go back and review the video at any time, finding details that may have been missed or forgotten…and as a Realtor, you know just exactly how important all those little details are!

If you would like to see a webinar in action, schedule a complimentary consultation here with one of our Professional Real Estate Virtual Assistants or call us directly at 855-REVS-VA1.

Video email is the one of the most powerful tools you can use to grow you Real Estate business. By using video email, you can differentiate yourself from other agents and personalize every message that you send.  Your contacts can see YOU instead of just reading words on a page. Just turn on your smartphone, tablet or webcam and your video can be created.  If you have yet to utilize video email, we have 10 ways to help you get started. 

10 Ways to use Video Email in Real Estate

1. Recruiting- You can make a video email introducing yourself and outlining what makes your team different.  You can also create a series of video emails to create a drip campaign to be sent out automatically every month.   
2. Weekly Updates – you can train, coach and motivate your team in a personalized video email.  You can use this video “meeting” to stay connected and keep everyone up to date on the latest news and business updates. 
3. Training – Good training helps make your team more productive. Video email allows you to send training and education information in a timely manner without having to assemble everyone in one location. 
4. Leads- There is no better way to differentiate yourself from your competition than presenting yourself “in person” to a prospect.  When a new lead comes in, you can send a video email and be in front of them right away.
5. Listings- You can announce a new listing with a video email and introduce the home.  Give a glimpse of the home and provide the link with the full MLS listing.
6. Closing Process- Take frequently asked questions and answer them in a short video so you can send it out to your buyers and sellers.  You can include preferred suppliers (mortgage, title, home inspections, insurance etc.) in your videos to help your clients in the home buying and selling process. 
7. Congratulating – Immediately after you close a transaction on the buyer’s side, send a quick personal video thanking the client and congratulating them.  You can include pictures of the home so they can share with their friends and family via email or through social media.  This is a win-win situation because you can congratulate your client and as they send it along, it is a great endorsement for you because your look, logo and website will be seen by everyone. 
8. Referrals – Your past clients can be your best resource.  Send a video email reminding them of your friendly face, local expertise and great service.  They might be in need of an agent again or perhaps a friend or family member is thinking of buying or selling.  Your past client can simply forward and your personalized video email will be a great resource. 
9. Thank you – We can’t express gratitude enough.  Just think how a video email can convey your sentiment and sincerity compared to a written email.  We have so many opportunities to thank people and now it can be sent immediately and personally through video email. 
10. Invitations – Use text to provide all the details like date, time and location of the event and then use video to personally invite and promise the value and benefits of attending.  You can also use video email after the event to share photos, videos and recap for attendees and non-attendees. 

REVStaffing is here to help you use video email in your Real Estate Business.  We are hosting a free open webinar on February 25, 2014 at 11:00 am cst titled  Using Bomb Bomb for your Real Estate Business. Click Here  to register. 

The REVStaffing team has experience creating successful email marketing campaigns for our clients.  Please call (855) 738-7821 or email us at info@revstaffing.com.

Remember a few months ago when REVStaffing went to camp? Well, we had so much fun the first time that we had to do it again! Last week, we attended Social Media Marketing (SMM) Camp 11, hosted by Ross Hair. This time, the subject was Video for Real Estate, and we walked away with a brand new arsenal of tips and tools for our clients.

The presenter list was, as always, star-studded. Look at the list of experts from whom we learned: Krisstina Wise and Emmy-award winner Carlos Reina from the Good Life Team showed us the future of video marketing and shared how to use video for the real estate business; Dale Chumbley (Mr. 365 Vancouver) showed how to add video on the go and effortlessly incorporate it into our clients’ daily business; Jimmy Mackin shared a number of video ideas that can be done right now – and how to add video to Facebook; The Short Sale Kid (Nathan Jurewicz) showed us how to produce video without going on-camera. Finally, Lewis Howes and James Wedmore are experts on getting traffic from video.

Here are some of the highlights of this fun and incredibly informative experience:

• The purposes of video (including real estate in video) are to engage, educate, and entertain a targeted audience. You’ve got to know who they are, what they want, and how to market to them. Think about YouTube. Did you know that it’s the third most-visited site in the world? It’s the world’s second largest search engine. Over three BILLION videos are viewed on YouTube EVERY DAY.

• It’s good to keep a “Gone in 60 Seconds” perspective, rather than undertaking a remake of “Gone With the Wind.” Keep it short. And while your mom probably wouldn’t mind listening to you ramble aimlessly, don’t give a monologue. Be fun. Be interesting. Be succinct. And, with very few unnotable exceptions, be SURE you’ve got a call to action in there!

• Don’t use the way you look as an excuse not to use video – you’re not auditioning to be “America’s Next Top Model.” You don’t even have to be onscreen! And don’t use these excuses, either: It takes too much time. It’s too much effort. It requires professional videography equipment. It requires an expert editor. And last but not least on the unacceptable excuses list: “I tried it. It didn’t work.” The bottom line is that simple, straightforward videos that are less than two minutes long are incredibly effective.

• Video is the best source of traffic to your blog and your website. It’s free. If you’re consistent and upload new video weekly, you’ll get exponential results. And it’s a guaranteed brand builder.

We can help you to make and use video to grow and nurture your successful business. We encourage you to give us a call for a free needs analysis; we’ll be happy to discuss your unique business needs! Be sure to visit our website, and “like” us on Facebook at http://www.facebook.com/RevstaffingVAs.

You can bookmark this page to return for updates. If you need assistance in the meantime, please contact us by email at info@revstaffing.com or phone at 855-738-7821, extension 703.

©REVStaffing, 2011