Recently, the I’d Rather Be Writing blog addressed the subject. They quoted Scott Abel, who put it perfectly: “In order to develop an active and engaged audience, you have to publish as much interesting and informative content as possible — as often as possible!” Scott noted the incredibly short shelf-lives of tweets and blog posts. The fact is, you have to keep publishing all the time:

“… Add to the mix the sheer volume of information on socially-enabled sites around the digital globe, and you’ll soon realize the best strategy for getting noticed is to publish as often as possible, 24 hours a day, especially if you are trying to reach a global audience.”

So how do you decide? First, you need to understand the difference in terms. A content creator is someone who identifies their audience’s needs, then moves to meet those needs by creating original and highly relevant content. This can be a listing blog, or it can be an informative narrative blog. When you create useful and valuable content, that content is not only absorbed and appreciated, but shared and re-shared – driving your readers right back to you.

A content curator is someone who sifts through the Web to find and deliver the most relevant content for their intended audience. A thoughtful content curator is more than just a broadcaster of information. In our marketplace, a content curator can regularly broadcast status updates – information about their market that’s useful and informative to their target audience.

The idea is to position yourself as a trusted resource online. Start by formulating a content strategy. Whether you are creating or curating, you can be sure that the content you share is valuable and useful to your intended audience.

When it’s time to choose your mode of operation, take your time and be open to the possibilities. Our social media specialists at REVStaffing can show you how you can expertly balance created content with curated content. Remember, the more you share ANY valuable content about your market, the faster your reputation as your market’s trusted adviser will grow.

REVStaffing‘s virtual assistants are professional users of a vast array of CRM tools. If you’re not yet a client, give us a call for a free needs analysis; we’ll be happy to discuss your unique social media needs! Be sure to visit our website, and “like” us on Facebook..

If you need assistance in the meantime, please contact us by email at info@revstaffing.com or phone at 855-738-7821, extension 700.

Real estate agents who use the Point2 Agent marketing system are able to enhance their web presence in numerous ways utilizing the impressive websites, broad listing combinations, and brilliant lead management results.

Aside from creating a platform for the modern real estate agent. Point2 also provides up to minute data information essential for the consumer, property managers and the investor alike. Giving the homebuyer and real estate professional’s knowledge and a competitive advantage in the marketplace.

Point2 Agent system is mobile friendly and is easily accessible for anyone to use, they have tech support and is available to use Monday thru Friday from 8:30 am to 8:30 pm CST.

The Point2 Agent is a marketing tool for those in the real estate industry who want to expand their business into the ever growing social media market. For more information about Point2 Agent, please call customer support at 1-866-977-1777 or go to  http://www.point2.com.
 
Need help staying in contact with all the leads that will soon be coming your way? REVStaffing can gladly assist you with those tasks! Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!

1. The fastest growing demographic on Twitter is the 55-64 year age bracket.

2. Each month 40 million more women than men visit Twitter.

3. Twitter engagement for brands is 17 percent higher on weekends.

4. Tweets with image links get 2 times the engagement rate of those without.

5. Tweets with less than 100 characters get 17 percent more engagement.

6. Tweets with hashtags get two times more engagement.

7.  Your tweets have a 12 times higher chance of being retweeted if you ask for it, and 23 times higher if you actually spell out the word “retweet.”

8. Tweets that include links are 86 percent more likely to be retweeted.

9. Twitter users who use mobile devices are 181 percent more likely to be on Twitter during their commute so tweeting in the morning is a peak time. 

10. Afternoon is a prime time for click through rates while dinner time is the worst time.

If you are an experienced Twitter user or just starting out, consider these tips when trying to build your Real Estate business.   Contact your REVStaffing team and we can assist you with Twitter and all of your social media campaigns.   Please call (855) 738-7821 or email us at info@revstaffing.com.

Have you heard about the latest social media sensation to hit the web?  It’s called Vine and it is the latest project from Twitter.   Vine enables you to make 6 second video with audio. 

It is a fast and simple way for you to create video to promote your listings and your real estate business. 

 So what kind of message can you send in a 6 second video?  Here are a few ideas to get your creative juices going:

360 View

 A quick 360 view of a room or the exterior view of the house is a great way to use your 6 seconds to your advantage.  A video can be way more effective and interactive than a photo. 

Spotlight your SOLD Moments

 You are a successful agent with many SOLD signs around town.  Show that SOLD sticker on the real estate sign or a montage of you handing over the keys to your new home owners. 

Vine is a great way to capture those happy moments that you and your clients share together. 

Your Team in Action

Give a glimpse of your day at the office.  Show off your team having fun in their day to

day activities.  This is especially helpful when trying to recruit new agents. 

Be Creative

Since Video is such a new marketing technology, you might need to experiment with it to  see what works.  Be creative and see how your audience responds.  

Your REVStaffing team can help you put together a great video.  Just give us a call for some advice.

Posting listing and open house information can help generate interest in your business, but if that’s all you do, many of your followers will start to tune you out. Why? Because they know that all they can really expect from you is a commercial each time you post, and just as many people pick television commercial time to go grab popcorn or take a trip to the restroom, your followers might decide to skip right over your latest tweets to something more interesting. Engage in conversation to prevent your followers from getting bored, deciding you’re predictable and moving on. Go ahead and start a conversation with a follower or fellow agent. Show your human side, take an interest in others and notice how your followers start to take more of an interest in you.

Avoid controversial tweets. Some people use controversy to gain attention in the social media arena, and this approach can get more people to notice you. The problem, however, is that controversial posts might alienate many of the people you hope to interest. You want your followers to think of you as friendly, helpful, and approachable rather than concentrating on your political views or potentially offensive opinions.

Think about what you want from your Twitter followers (besides leads), and lead by example. You probably hate it when you post tweet after tweet and no one responds. That makes you wonder if anyone is listening at all. The same holds true when it comes to emails and direct messages. No one likes being ignored or feeling as if they are pulling your teeth to get a response. Being responsive can help you get the type of response you seek.

Discover how REVStaffing can dramatically boost your productivity. Take the next step towards better organization and increased exposure for your residential or commercial business by sending us an email, or give us a call for a free needs analysis.

Create an Engaging Profile

Many people use Twitter to promote their businesses but neglect their profiles. They tweet regularly but do not take full advantage of their profiles to interest their audience. Your Twitter profile should tell readers about you and what you have to offer, include a personal touch, provide a link to your website or blog and help with search engine indexing.

Look at your profile from the point of view of a potential client. Does it include a personal touch to make clients want to contact you instead of another real estate professional? Try adding a headshot in which you look friendly and competent. Most people will feel more of a connection if they can conjure an image of your face when they think of your name.

Take maximum advantage of the space allowed for your profile by making it unique. This is your chance to compel your audience to follow you and contact you for help. Include your location in your profile. For example, if you sell homes in Philadelphia, Pennsylvania, include your location. Likewise, include a carefully chosen keyphrase in your profile. Use a keyphrase your target audience is likely to search for, as doing so helps your profile get indexed in the search engines and ensures that more of your audience sees your tweets.

Write Valuable Tweets

As with everything you post on the Web, make sure your tweets are engaging and compelling. Post engaging content on your blog and tweet links to your posts. Do the same with articles you write or videos you post online. Planning an open house? Tweet that as well. And while you won’t want to overdo it by tweeting all of your listings, do pepper your tweets with particularly interesting listings, asking price changes and announcements of sold properties. Be sure to tweet virtual tours as well.

Focus on sharing information of interest for people looking to buy property. Buyers want to know about the neighborhoods in which they’re searching, so include information about schools, recreation, safety and property values. Likewise, information about a community’s feel attracts interest. Buyers want to know if a community is family focused, friendly enough that they will know their neighbors, or mostly young professional couples.

Make a habit of sharing and discussing rather than just talking. Tweet about current real estate trends, start conversations, and ask and answer questions. Retweet interesting, relevant content posted by those you follow. Make use of hashtags, such as #floridavacationhomes, so that Twitter users can easily find and share your content.

Promote Your Twitter Account

While some people will follow you without any additional effort on your part, promotion is key to gaining more followers who are actually interested in what you have to offer. Add your Twitter information to your business card and advertisements, and use Twitter widgets to add tweets to your website or blog. Integrate your Twitter account with your accounts on other social media networks, including Facebook and LinkedIn. Don’t forget to add your Twitter handle to your email signature. You’ll be surprised by how many people notice and decide to follow you.

Let REVStaffing boost your productivity. Take the next step towards better organization and exposure for your business. Shoot us an email or give us a call for a free needs analysis.

At REVStaffing we understand the importance of self-promotion. Look at it this way: Your user profile and your activity on social networks are a great way of developing brand name recognition. Think of a catalog sitting on your coffee table for weeks or even months. Sure, that catalog might sit there for extended period of time, but one morning when you find yourself prepared to buy something, it’ll probably be at the front of your mind. You’re most likely to jump to that business’s Web page to do your shopping.

Now is the time to start thinking of social media marketing in exactly the same way. Sooner or later (preferably sooner!), you realize that you have to improve on your search engine optimization (known as SEO), and the very first source you think of will be the SEO specialist whose suggestions have already been coming through your Twitter timeline. Similarly, a potential client might be prompted to check out YOUR website, having seen your name appear in their Facebook news feed, simply because of your latest activity. Any memory of your profile on the Internet could convert to a hit aimed at your website, a remark on Facebook or Twitter, or (best case scenario) a new client!

Now, let us ask you a question: Are your social profiles linked to your website? If you want to produce a more powerful brand for yourself, begin by immediately putting your primary social networking hyperlinks on your website. There are a variety of ways to do this. There are straightforward hyperlinks or icons that you can place inside your sidebar. Or, you might might want to utilize WordPress add-ons or plugins. Whatever method you choose, this is a critical first step.

Another excellent spot in which to incorporate your social media profile links is inside your email signature. Consider the number of individuals to whom you send email messages; many of them might not have any idea that you are on the Internet! Incorporate basic text links for your Twitter or Facebook together with your website, or use plug-ins such as WiseStamp to produce a signature with icons linked to your social networking profiles.

Do you continue to struggle with managing everything yourself, or are you growing your business with professional help? Remember, in the real estate business, if you don’t have an assistant, you are the assistant. Send us an email, or give us a call for a free needs analysis. We’ll be happy to discuss ALL of your unique 2012 business needs; ask how we can give your business a LIFT! Be sure to visit our website, and “like” us on Facebook at http://www.facebook.com/RevstaffingVAs.

Today, REVStaffing is posting our all-time shortest blog in the form of a gigantic “THANK YOU” to Sandy Harper, a Celebration, Florida broker (@SandySellsHomes) who mentioned us on Twitter!

It’s a given that the best publicity is word-of-mouth. Sure, we have a terrific new website, a toll-free phone number, an incredible Facebook presence, an extraordinary project management system, and the very finest real estate virtual assistants available in the United States. And those things set us so far apart from the crowd that you might think a little extra acknowledgment could be allowed to slip past with a quiet email to the giver.

But that’s not the way we do things at REVStaffing. Our clients regularly let us know what they like about us, and their referrals are invaluable. But when we catch the eye of a nonclient, and they go all-out by reTweeting to their followers, it means a whole lot to us. So, Sandy, we have just one thing to say: Thank you. We’re awfully glad you found us!

We’d love to have you check out our new website right now! If you’re not yet a client, give us a call for a free needs analysis.

You can bookmark this page to return for updates. If you need assistance in the meantime, please contact us by email at info@revstaffing.com or phone at 855-738-7821, extension 703. Also, visit us on Facebook at http://www.facebook.com/RevstaffingVAs.