Building a strong social media presence is important and widely accepted in marketing and business community. For most the social media network that brings the most traffic is Facebook. Undoubtedly Facebook is the most popular social network with over 1.3 billion users logging on every month. With this, it is a great opportunity for a business to connect with potential customers.
By creating a Facebook page for your business you can advertise your services and by following a few easy task attract a following. Try using the following tips a guideline and you can learn to drive traffic to your real estate Facebook page more efficiently.
Link Posting to Your Website
In a business Facebook page one of the main purposes is to get people to use your services. You want to direct your followers to your website, this is done by link posting around your page. By posting links on your page to specific pages on your website saves your followers time by going directly to that area in your website.
Make Followers Experience Personal
You want to keep your followers coming back so it is always good interact as much as possible. You should initiate conversations with open ended questions such as “What do you look for in a home?”, and create questionnaires or quizzes on your page. These things allow your followers to become involved and continue visiting your page and website. You should also join in on conversation, respond to feeds that is related to your business and be sure that you reply to your follower’s questions and comments on your Facebook page.
Create Interest with Visuals
By integrating pictures, videos, and interactive content with your post. By doing this regularly keeps your followers interested and informed, it also breaks up to the having too much text. Post your links with attractive pictures of homes and their surrounding area to entice your followers to see what other homes that you have listed on your website.
Share Content on all Platforms
On your Facebook page and your website make sure that you make use of share plug-ins, so your followers can link from one to the other to access information on both easily. You should also connect with any other social media pages (Pinterest, Twitter, etc.) that you have to fully reach a wider online audience.
It’s a competitive market out there so let REVStaffing get you ahead of the game. Start preparing now.
Call REVStaffing today at 855-738-7821 or visit our website at www.revstaffing.com.
If you would like to discuss any possibly need you may have and would like REVStaffing’s assistance, click here to schedule an appointment.
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Women in the U.S. were granted the right to vote on August 26, 1920. That’s when the 19th Amendment to the U.S. Constitution was signed into law.
The woman suffrage amendment was actually first introduced to the U.S. Congress in 1978, but took 42 years before it received approval from both the House of Representatives and Senate.
In 1971, Congresswoman Bella Abzug introduced a resolution designating August 26 of each year as Women’s Equality Day.
Every president has made a proclamation for Women’s Equality Day since 1972.
Need help with your real estate business? Give us a call at REVStaffing today at 855-738-7821, or visit our website at www.revstaffing.com.
If you want to find out how REVStaffing can help you with your real estate business, click here to schedule an appointment.
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Storytelling is a great way to turn your copywriting into a more exciting and engaging piece of marketing material. When you use storytelling principles in your website, blog posts and videos:
- People get more involved in your message
- You make the information more personal
- You build connections easier than with more sales-oriented copy
You can use storytelling on an ongoing basis in your real estate businesses in several ways:
- Marketing materials (letters, brochures, websites, blogs, videos)
- Conversations with motivated sellers ( stories about sellers you worked with who were in a similar situation)
- Conversations with buyers (stories about the wonderful neighbors, or positive experiences from some of the features you’ve added to the home)
These are just a few examples of how storytelling can be powerful. Most importantly, you want to be sure that you’re telling an effective story as well, and below are some tips to help you do just that.
Elements of Effective Storytelling:
- Short and easy to tell – not only does this make it easy for someone to remember, but it also increases the chances that the story will be retold to others which is exactly what you want to happen.
- Memorable – there should be some highlights to the story. Providing specific results can be impressive rather than sharing vague generalities. Sometimes it’s the emotion (both good and bad) of the story that makes it memorable.
- Relevant – every story you tell should have a point. Keep mind that there is a purpose for you sharing this story, whether it’s in your marketing materials or in conversation. You don’t want people to be thinking “So what’s the point?” or “Who cares?” when you’re done.
The REVStaffing team has experience in using storytelling in real estate marketing. Please call (855) 738-7821 or email us at info@revstaffing.com
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Last year, online video advertising grew 55 percent, making it the fastest growing ad format. Additionally, consumers are more likely to purchase a product after watching a video and will often share educational and informative videos on their social media profiles.
So how does this apply to your real estate business?
Listings
Creating a virtual tour with photos isn’t nearly as insightful as creating a video tour of a home. You don’t need a team of professionals to shoot the video. Simply mount your camera on a tripod, and use to handle to steadily turn the camera 360 degrees. That’s it!
Vlogging
You’ve heard of blogging, but equally popular now is vlogging. If you’re not sure what to talk about, then do a library of videos answering frequently asked questions. Each question and answer session can be its own clip, and should not exceed more than 3 minutes. Upload a new video each week and email your database to keep a consistent traffic flow to your website.
SEO
Search engine optimization is the ultimate tool in creating a strong online presence. By embedding a video onto your blog and website, not only do you increase your page’s appeal, you’re also more likely to turn up in search engine results.
Now that you have some great ideas to kick your real estate business into high gear, contact your real estate virtual assistant to help implement these ideas. Our VA’s have decades of combined experience with effective marketing strategies, advanced social media, client management, transaction coordination and much more. For a complimentary consultation or free needs analysis, call 855-REVSVA1 (855-738-7821) or visit www.revstaffing.com.
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Get a jump on your real estate business and increase your listing inventory in 2013 by implementing these strategies, used by the most successful Realtors in the country.
1. Practice Scripts and Role Playing
Getting flashbacks to real estate school? There’s a reason this is one of the first things you learned. It’s effective for a number of reasons – It builds confidence, and it prevents you from getting into a situation where you don’t have an answer. It also ensures that your response and delivery will sound completely natural. Just because you’re mentally referring back to a script during a conversation doesn’t mean it has to sound like it.
2. Prospect
Do you have a lead generating system, such as TigerLead or RedX? Calling on expired and withdrawn listings can be time consuming, but it can also be very lucrative. Fortunately, REVStaffing has a specialized department that can make those calls for you.
3. Schedule an In-Office Listing Appointment
Most agents schedule listing appointments at the seller’s home, and while this isn’t completely ineffective, it’s not ideal either. When you’re in the seller’s home, there’s a greater chance that you’ll influenced by their presentation of their home, making it hard to view the property objectively. By meeting them in your office, you’ll have the “home field” advantage where you can focus on why you are best for their listing…not why their listing is best for you.
4. Have a Team of Real Estate Professionals
Having a team of real estate virtual assistants is critical to the success of any top producing Realtor. Your VA’s can help you with everything from transaction coordination to virtual marketing.
5. Communication
Communication is key, both with your clients and your team. Make sure you communicate realistic and honest expectations to your clients, and follow this up by staying in touch with them regarding the status of their property listing. Make sure you also communicate any listing modifications and prices changes promptly to your team.
To begin increasing your listing inventory for 2013, contact REVStaffing for a complimentary consultation or free needs analysis by calling 855-REVSVA1 (855-738-7821) or visiting www.revstaffing.com. Our real estate virtual assistants have decades of combined experience with effective marketing strategies, advanced social media, client management, transaction coordination and much more.
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Having a real estate virtual assistant allows you to do what you do best: sell real estate. Your clients need your full attention on the successful listing or purchase of their home, which means you can’t afford to be distracted by other matters. However, being a Realtor is the equivalent to running a small business – and running any business is a team effort. So to alleviate some of the headache and stress from yourself, try delegating these things to your real estate virtual assistant:
Online Research
Understanding your market is key, but researching demographics is time consuming and downright daunting.
Data Entry
Keeping accurate records of your clients and prospects is instrumental in the success of your Real Estate CRM, but it’s also extremely time consuming.
Emails
Depending on how many marketers have your email address, it might be worth having a real estate virtual assistant filter through your emails.
Social Media
There is a huge opportunity here to delegate important, yet tedious tasks. Social media is a great way to stay in touch with clients and create viral marketing pieces, but it takes time and knowledge of various social media platforms that are constantly changing.
Blogging
There is a science to blogging that will help your search again ranking in addition to providing valuable information to your clients.
Scheduling
Booking listing appointments, scheduling calls, blocking out time to prospect…this can all be handled by a real estate virtual assistant.
Lead Generation
Speaking of prospecting, our assistants are well versed in lead generating software such as TigerLead, RedX, etc. and can make those call for you.
Transaction Coordination
There are so many different outlets and moving parts involved in every transaction that it only makes sense to delegate some of this to a professional.
Marketing Listings
You’ve nailed down a price, staged the home, taken the photos and entered all the information into the MLS…now it’s time to syndicate and market this listing to every avenue possible.
Campaign Management
Do you have all of your contacts set-up on an appropriate drip campaign? If not, you’re missing a huge opportunity to generate referrals and prospect to warm leads.
Now that you know what to do, get the process started by contacting REVStaffing at 855-REVSVA1 for a complimentary consultation or free needs analysis. Our real estate virtual assistants have decades of combined experience in all of the above areas and much more.
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As we enter into a new year, I can’t help but marvel at the amount of change our world has experienced in just the past decade. I suppose you could say it began with the internet. This one advancement opened the doors to a plethora of information and opportunity. It changed the way businesses find customers, schools teach students, and employers hire employees. It’s completely reshaped the landscape of our economy and society.
While the change is both fascinating and refreshing, it is equally overwhelming and challenging. In a consumer-savvy marketplace where on-demand is in-demand, the old way of doing business is not only ineffective, it’s damaging.
Understanding consumer psychology isn’t as difficult as we once thought. People are attracted to people. We have a human need to connect and feel, proven by the popularity of social media outlets like Facebook and photo-focused platforms such as Pinterest. We are curious. We want to laugh. We want to learn. But, we want to do it on OUR terms and on OUR time. We don’t want salespeople jumping in front of us like paparazzi on Hollywood Boulevard. We want to be left alone until we are ready to ask questions – but when we are ready, we want someone available to answer them promptly.
So now that we’ve simplified the “what,” it’s time to address the more complicated “how.”
How do we ensure that we are available to assist our customers and clients without hovering over them? What is the perfect balance between keeping a comfortable distance, but still giving exceptional customer service?
This is something that REVStaffing has helped Realtors not only implement, but master. Our real estate virtual assistants have a comprehensive understanding of advanced social media and effective marketing in the 21st century.
If you would like to take your business to the next level in 2013, contact REVStaffing for a complimentary consultation or free needs analysis by calling 855-REVSVA1 (855-738-7821) or visiting www.revstaffing.com.
]]>Goal setting is practiced by the most successful individuals in the world. Without goals, we end up drifting through life without any clear direction. Therefore, it’s important to create professional and personal goals alike.
So, let’s get started…
Lifetime Goals aka The Big Picture
This should cover at least the next five years, depending on how ambitious you want to be. To organize what is a relatively broad spectrum, define your goals in the following areas (where applicable):
- Career
- Financial
- Education
- Family
- Artistic
- Attitude
- Physical
- Leisure
- Public Service
Short-term Goals
This is the part where you break down your lifetime goals into smaller fragments. If your lifetime goals cover a 5-year span, this section should cover a 1-year, 6-month, and 1-month plan. Your 1-year career/professional goals should incorporate some sort of business plan.
In theory, the process of goal setting sounds simple but you’ll find the practice to be a bit more challenging. Here’s a mnemonic device to help you when setting your goals:
- S – Specific (or Significant).
- M – Measurable (or Meaningful).
- A – Attainable (or Action-Oriented).
- R – Relevant (or Rewarding).
- T – Time-bound (or Trackable).
Make sure your goals are positive statements starting with “I will…” versus “I won’t…” Then, set priorities based on what’s most important to you. While factoring in the consideration of others may have some value, this is ultimately your plan that you must execute. When you achieve a goal, make a note of it and reward yourself!
Remember, no man is an island. If you would like a team of real estate professionals to help you achieve your business goals, contact REVStaffing. Our real estate virtual assistants have decades of combined experience with effective marketing strategies, advanced social media, client management, transaction coordination and much more. For a complimentary consultation or free needs analysis, call 855-REVSVA1 (855-738-7821) or visit www.revstaffing.com.
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According to a study conducted by Pandemic Labs of 300 Facebook Pages, 150K Facebook Posts and 700M Facebook Fans, research indicated that posts needed to tap into at least one of the following to grab attention:
- Personality
Be yourself (and don’t be afraid of emoticons). Professionalism doesn’t need to be synonymous with boring! Also, be casual with your tone – people generally respond better when they feel a post if authentic.
- Story Telling
Everyone loves a good story, whether it’s told using a youtube video or a meme photo.
- Humor
Who doesn’t love a good laugh? Chances are if you think it’s funny, others will too.
- Shock Factor
Anything that has a great element of surprise is sure to peak curiosity.
- Inspiration
As emotional beings we love to read about acts of kindness, the underdog overcoming challenges, and just about anything that involves babies and/or puppies.
- Safety Awareness
Every mother/father/daughter/son/brother/sister/aunt/uncle/cousin will forward anything that involves safety awareness to their mother/father/daughter/son/brother/sister/aunt/uncle/cousin…
- Information
News and general information spread faster through social media sites like Facebook than any other outlet.
In addition to incorporating the above elements, your posts should have an image or a video. Posts with images are five times more likely to be read than if you post a link alone; videos are ten times more likely to be viewed. When you do find something fun that you think others will enjoy, try to post between 9am and 4pm.
If you would like assistance strategically integrating social media sites like Facebook into your marketing, contact REVStaffing. Our real estate virtual assistants have decades of combined experience with effective marketing strategies, advanced social media, client management, transaction coordination and much more. For a complimentary consultation or free needs analysis, call 855-REVSVA1 (855-738-7821) or visit www.revstaffing.com.
]]>“The definition of insanity is doing the same thing over and over again and expecting different results.”
When creating a marketing plan for Realtors, start by summarizing what you hope to accomplish. This includes a profile of your business model, goals and objectives. If you’re new to the business, it would be beneficial to conduct a market analysis by researching your target market, demographics, and competition.
Once you feel you have a good handle on the what, now you can focus on the how. Without a doubt, marketing is critical to the success of any business, regardless of size or industry. What makes real estate unique is that while you are in the business of selling real estate, your business is selling yourself to potential clients. Here are some ideas to help you do just that:
- Branding
Do you have a logo? A motto or catch-phrase? An image?
- Strategic Web Design
Having a website isn’t enough. Everyone has a website. You need to have a strategic keyword focus for SEO, custom url’s centered around this keyword or keyword phrase, an intuitive IDX interface, an effective means to capture email addresses, advanced social media integration, original content that is updated daily – best accomplished by blogging, community pages with at least 300 words and hyperlinks to external sites, and more!
- Drip Campaign
If you don’t touch people at least once a month, they will forget about you. However, if you contact people too much, they will mark you as spam. Balance and timing are extremely important with respect to emailing. Contact your real estate virtual assistant for advice on this matter.
- Social Media
Facebook Business Page, Twitter Page, LinkedIn Page, Pinterest Business Page, Google+…you need them ALL. Why? SEO. Do not trivialize the importance of having social media sites. Not only is this a great way to indirectly prospect, it’s also instrumental in search engine ranking (especially for blogging).
- CRM
You can have all the prospects and contacts in the world, but if you don’t keep them properly organized then you may as well have none. REVStaffing has virtual assistants who are well-versed in platforms such as TopProducer, e-Edge and more.
- Lead Generation
Do you use RedX or TigerLead? Do you have an account on Trulia and Zillow? Do you blog? Do you have a consistent, yet nonintrusive way to ask for referrals? How do you get leads?
If you need help marketing your real estate business in 2013, contact REVStaffing. Our real estate virtual assistants have decades of combined experience with effective marketing strategies, advanced social media, client management, transaction coordination and much more. For a complimentary consultation or free needs analysis, call 855-REVSVA1 (855-738-7821) or visit www.revstaffing.com.
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