Why Paradym?
Innovation is their passion. Marketing is their focus. From the early days as a virtual tour pioneer to their current place as a top-rated real estate technology software, Paradym has remained an industry leader in providing innovative and high quality marketing solutions for real estate agents and brokers.
They make it easy and affordable to create the informative, engaging content you need to drive traffic, create buzz, win leads and referrals in today’s real estate market—online and in your local community.
The Paradym Way
At Paradym, your success is our success. They set you on the road to critical success with unique tools applied directly to your business. From full-service training and automation to streamlined social media optimization through our creative content engine, your membership in the Paradym community is preparing you for measurable gains in your business.
We know that your time is critical to your success in this industry, which is why we take the burden of digital marketing off of your shoulders. Your success is our priority and that’s why we are committed to the Paradym difference.
The Automation Engine 
Creating engaging marketing for all of your listings just got ridiculously easy. List your home on your MLS, and you’re done. Our Automation Engine takes it from there. Unleash the power of automation in your marketing.
- Automated Tour Creation
- Automated Posting to Social Media
- Smart Scheduling
- Automated Social Comments
- Facebook Page Integration
The Media Studio
Create beautifully customized visual tours that get your listing noticed. Enhance your visual tours to engage your audience and give your listings justice.
- Cloud Based Studio
- Mobile Agent App
- Tour Enhancements
- 3 Different Tour Branding Options
The Mobile Toolkit
Capture leads, create new tours on the fly, and manage your listings… all from your smartphone. The mobile toolkit is what separates Paradym from the crowd. You’re constantly on-the-go. Your marketing should go with you.
- Mobile Agent App
- Mobile Target Lead Capture
- Bonus! Printable Marketing Materials
The Success Team
Part marketing coach, virtual assistant and tech support. The Success Team’s goal is to help you achieve the marketing success you’re working toward.
- Your Own Personal Success Coach
- Super Simple Onboarding
- Unlimited Support
- Video Tutorials
- Webinar Training
- Success Academy
REVStaffing helps you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.738.7821 X700 today!
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Are you curious about what works on YouTube?
The first thing marketers need to consider is what they’re going to do on YouTube: what they will talk about and the brand’s message. To figure out the content strategy, come up with potential video titles, using the 5 Ws: who, what, why, where, when and how.
Start with “who” and make a list of the big names in your industry. Then, go over to “what.” What is the best way to do something, as it pertains to your business? Work your way down the rest of the list to get a full range of ideas for your videos. Come up with the biggest questions asked by your audience and answer them in video.
The types of videos you make should be specific to your company or industry. If there’s someone who’s comfortable on camera as your spokesperson, that’s great, since communicating eyeball to eyeball is the best way to build a relationship with your audience. If there’s no one to participate on camera, just use audio and graphics.
Mistakes marketers make with YouTube
The first thing professionals cautions against is using YouTube as a compilation channel, a holding ground for every video you’ve ever made. For instance, you may have a couple of Q&A videos with your staff, an old commercial and some home video of the company picnic. All of these videos have low views, and there’s no real cohesive strategy.
The second is the violation of what is referred to as the 3 Ps: Platform, Purpose and People.
Marketers often violate the Platform when they repurpose their non-YouTube video content (Google hangouts, Meerkat videos or portrait videos) for YouTube.
Repurposing leads to a violation against People. YouTubers want to engage with your content, comment and be a part of your community. When you repurpose, such as putting Meerkat videos on YouTube, you’re telling your audience they don’t care enough to create content for them.
Monetization of YouTube
It is believed that the point of being on YouTube is to carve out a very specific audience that you can serve through the video medium.
Rather than trying to build a huge channel with millions of views and subscribers, marketers should create a funnel that takes viewers from their video to a clickable link that leads to an opt-in.
You should know the purpose of the video from the beginning. Do you want people to subscribe? To share? Focus on one call to action per video. You might make 10 videos that are all designed to build a list. Then 20 videos that are designed to get new subscribers.
Is your purpose to drive sales? Several YouTubers sell to their subscribers or a non-subscriber base through both in-display ads and pre-roll ads. Both options are 10-second ads that appear in front of the video that’s queued for viewing.
If you use YouTube ads, you need to remember to focus on selling one product. Then target the ad’s delivery through the ad system to push your video out to a prequalified audience.
Click HERE to schedule an appointment!
If you need help creating and publicizing your videos contact REVStaffing at 855.738.7821 X700. Or if your schedule is hectic, as most realtors are, schedule an introductory meeting at you convenience.
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