information on your web forms. But what about all of the people who don’t convert? You know, the bulk of your website traffic.
The LinkedIn insight tag, a snippet of JavaScript code you add to your website, is intended to be used by LinkedIn advertisers to track conversions. In addition, it gives you access to Website Demographics, a free reporting tool that provides information about the people who visit your site.
While account-based marketing (ABM) integrations rely on IP information and third-party data to understand who visitors are, LinkedIn is more accurate in identifying users because it relies on its own user data. This means LinkedIn can provide more information at a higher accuracy rate than most ABM systems can.
The best thing about the Website Demographics tool is that it’s free. You need to have a LinkedIn ads account but you don’t have to actually run any ads to gain access to the insights.
With this tool, you can get insights for your website as a whole or specific pages (which is helpful if you have multiple products and various types of consumers).
RevStaffing would be glad to help you add this to your website and google analytics.
Need help trying to juggle all of those admin tasks and transactions? REVStaffing can gladly assist you with those tasks! Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
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Are you curious about what works on YouTube?
The first thing marketers need to consider is what they’re going to do on YouTube: what they will talk about and the brand’s message. To figure out the content strategy, come up with potential video titles, using the 5 Ws: who, what, why, where, when and how.
Start with “who” and make a list of the big names in your industry. Then, go over to “what.” What is the best way to do something, as it pertains to your business? Work your way down the rest of the list to get a full range of ideas for your videos. Come up with the biggest questions asked by your audience and answer them in video.
The types of videos you make should be specific to your company or industry. If there’s someone who’s comfortable on camera as your spokesperson, that’s great, since communicating eyeball to eyeball is the best way to build a relationship with your audience. If there’s no one to participate on camera, just use audio and graphics.
Mistakes marketers make with YouTube
The first thing professionals cautions against is using YouTube as a compilation channel, a holding ground for every video you’ve ever made. For instance, you may have a couple of Q&A videos with your staff, an old commercial and some home video of the company picnic. All of these videos have low views, and there’s no real cohesive strategy.
The second is the violation of what is referred to as the 3 Ps: Platform, Purpose and People.
Marketers often violate the Platform when they repurpose their non-YouTube video content (Google hangouts, Meerkat videos or portrait videos) for YouTube.
Repurposing leads to a violation against People. YouTubers want to engage with your content, comment and be a part of your community. When you repurpose, such as putting Meerkat videos on YouTube, you’re telling your audience they don’t care enough to create content for them.
Monetization of YouTube
It is believed that the point of being on YouTube is to carve out a very specific audience that you can serve through the video medium.
Rather than trying to build a huge channel with millions of views and subscribers, marketers should create a funnel that takes viewers from their video to a clickable link that leads to an opt-in.
You should know the purpose of the video from the beginning. Do you want people to subscribe? To share? Focus on one call to action per video. You might make 10 videos that are all designed to build a list. Then 20 videos that are designed to get new subscribers.
Is your purpose to drive sales? Several YouTubers sell to their subscribers or a non-subscriber base through both in-display ads and pre-roll ads. Both options are 10-second ads that appear in front of the video that’s queued for viewing.
If you use YouTube ads, you need to remember to focus on selling one product. Then target the ad’s delivery through the ad system to push your video out to a prequalified audience.
Click HERE to schedule an appointment!
If you need help creating and publicizing your videos contact REVStaffing at 855.738.7821 X700. Or if your schedule is hectic, as most realtors are, schedule an introductory meeting at you convenience.
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Before we can talk about generating leads on social media, let’s define exactly what we mean when we talk about leads. Leads are simply potential customers who have expressed some interest in your real estate business and have provided contact information you can use to follow up with more information. You can then pass these leads directly to your VA or engage with them using a tailored content marketing program.
Generating Leads
Why is it important to think about how to generate leads on social media? Consider that 90 percent of decision-makers say they never respond to cold calls. On the other hand, 76 percent of buyers are ready to have a conversation on social media.
If you’re not producing your sales team with a steady stream of potential new customers, you’re doing your business a disservice. And you’re doing yourself a disservice too. Because lead generation metrics are a key way to prove the value of your social marketing efforts. Perhaps the greatest benefit of lead generation using social media specifically is the ability to focus on highly qualified leads through advanced targeting. After all, marketing analysis shows that improving the quality of leads is the most significant goal for marketers, while simply increasing the quantity of leads comes in third. Recent studies show that 70% of leads are generated thru social media.
The benefits of using social media to generate quality leads will also lead to an increase in website traffic and brand awareness for your real estate business. If you need help with your social media marketing let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
*info courtesy of https://blog.hootsuite.com
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The show doesn’t stop once you click Finish and Post in your Facebook Live broadcast. While your video post can reach far and wide on Facebook, you can push that reach even further after the video has wrapped up.
Upload Your Live Video to YouTube or Vimeo
Once you’ve downloaded your Facebook Live video, you can upload your video to other video hosting sites or channels to reach a wider audience. If you upload it to YouTube, you can even use YouTube’s simple video editing tools to trim your video down to the moment(s) you want to keep and share. Don’t forget to use YouTube’s features to add a branded watermark, action cards, a description, and tags.
Share Your Live Video with Newsletter Subscribers
If your email newsletter could use a shot in the arm, add your Facebook Live video into your next issue.
Video and media consistently boost email marketing performance.
Personify Leadership shot partner interviews at an international conference and later used the Facebook Live videos to inform newsletter subscribers. The company was able to increase credibility by highlighting their key partnerships.
Embed Your Live Video in Your Website or Blog
To see the options to embed, edit, and even schedule an expiration date for your Facebook Live video, go back the Post Details pop-up window and click the Post tab.
Click on the Post tab.
After clicking the Post tab, click on the image of the video to access video options (including downloading the video file).
Then you’ll click on Options so you can view the options for your video post. You can click Embed to copy the code to add an iFrame of the video to your website or blog.
To get an embed code for your Facebook Live video, follow these additional steps to grab an iFrame code for your website or blog.
Facebook Live videos offer excellent repurposing opportunities that you can quickly plug into other social media marketing channels. Live videos are ready and waiting to expand your reach and grow your audience even more.
Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
*Courtesy of www.socialmediaexaminer.com
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The summer season is right around the corner, and with it comes heat waves, longer days, and vacation! Which brings to mind an old saying in real estate… “If you are not busy, plan a vacation and you will be!”So what is your plan to cover your summer holiday? There are a few options, but you will need help! There are clients that need to be taken care of, there are deals in the pipeline, there is blogging and a social media calendar to attend to, there are leads to follow up on, and emails to answer.
Who is going to do this while you are gone? You could ask an agent in your office to cover, but they might expect to be paid a referral fee perhaps, or you could have an “I scratch your back and you scratch mine” type of agreement, but they must be someone you can trust.
You will likely spend several hours together reviewing the background information for each client, where you are in the process, and what the next steps are. You will need to communicate directly with each client and answer his or her questions and concerns. You will have to write notes and add them to the files in case questions arise while you are away.
Wow, this seems like a bit of a headache…. Right?
Or, you could call REVStaffing. While you are resting and relaxing, we will be busy working behind the scenes on your behalf. Tending to the details of your business while you are worry free. Our team will burst into action, providing you with immediate support giving you peace of mind assistance for every project.
Our REVStaffing Professional Real Estate Virtual Assistants (PREVAs) are highly skilled in transaction coordination, blogging and advanced social media. We utilize all of the top tools to process your required tasks, efficiently and effectively. We are a Top Producer 8i certified company and in addition, we work with the tools our clients subscribe to including e-Edge, Max Avenue, Point2 Agent, Active Rain, MyRedTools, Leadstreet, LinkedIn, LoopNet, Postlets, PowerSites, RainMaker, Real Estate Tomato, WiseAgent, Basecamp, Highrise, Ixact Contact, and many others.
For more detailed information, click on the link “How Virtual Can Be Vital To My Business” which explains virtual assistance; the advantages and disadvantages of both Virtual Assistants and in office assistants. So you can take that much needed break, and leave the worrying to REVStaffing. We are even available at a moments notice if there is a one time or multiple tasks.
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Point2 Agent is an online real estate marketing solutions provider that provides technologies to the real estate industry. Point2 Agent offers individuals in real estate a way to succeed regardless of their expertise in the technology savvy real estate industry for over a decade.
Real estate agents who use the Point2 Agent marketing system are able to enhance their web presence in numerous ways utilizing the impressive websites, broad listing 
combinations, and brilliant lead management results.
Aside from creating a platform for the modern real estate agent. Point2 also provides up to minute data information essential for the consumer, property managers and the investor alike. Giving the homebuyer and real estate professional’s knowledge and a competitive advantage in the marketplace.
Point2 Agent system is mobile friendly and is easily accessible for anyone to use, they have tech support and is available to use Monday thru Friday from 8:30 am to 8:30 pm CST.
The Point2 Agent is a marketing tool for those in the real estate industry who want to expand their business into the ever growing social media market. For more information about Point2 Agent, please call customer support at 1-866-977-1777 or go to http://www.point2.com.
Need help staying in contact with all the leads that will soon be coming your way? REVStaffing can gladly assist you with those tasks! Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
Storytelling is a great way to turn your copywriting into a more exciting and engaging piece of marketing material. When you use storytelling principles in your website, blog posts and videos:
- People get more involved in your message
- You make the information more personal
- You build connections easier than with more sales-oriented copy
You can use storytelling on an ongoing basis in your real estate businesses in several ways:
- Marketing materials (letters, brochures, websites, blogs, videos)
- Conversations with motivated sellers ( stories about sellers you worked with who were in a similar situation)
- Conversations with buyers (stories about the wonderful neighbors, or positive experiences from some of the features you’ve added to the home)
These are just a few examples of how storytelling can be powerful. Most importantly, you want to be sure that you’re telling an effective story as well, and below are some tips to help you do just that.
Elements of Effective Storytelling:
- Short and easy to tell – not only does this make it easy for someone to remember, but it also increases the chances that the story will be retold to others which is exactly what you want to happen.
- Memorable – there should be some highlights to the story. Providing specific results can be impressive rather than sharing vague generalities. Sometimes it’s the emotion (both good and bad) of the story that makes it memorable.
- Relevant – every story you tell should have a point. Keep mind that there is a purpose for you sharing this story, whether it’s in your marketing materials or in conversation. You don’t want people to be thinking “So what’s the point?” or “Who cares?” when you’re done.
The REVStaffing team has experience in using storytelling in real estate marketing. Please call (855) 738-7821 or email us at info@revstaffing.com
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Video email is the one of the most powerful tools you can use to grow you Real Estate business. By using video email, you can differentiate yourself from other agents and personalize every message that you send. Your contacts can see YOU instead of just reading words on a page. Just turn on your smartphone, tablet or webcam and your video can be created. If you have yet to utilize video email, we have 10 ways to help you get started.
10 Ways to use Video Email in Real Estate
- Recruiting- You can make a video email introducing yourself and outlining what makes your team different. You can also create a series of video emails to create a drip campaign to be sent out automatically every month.
- Weekly Updates – you can train, coach and motivate your team in a personalized video email. You can use this video “meeting” to stay connected and keep everyone up to date on the latest news and business updates.
- Training – Good training helps make your team more productive. Video email allows you to send training and education information in a timely manner without having to assemble everyone in one location.
- Leads- There is no better way to differentiate yourself from your competition than presenting yourself “in person” to a prospect. When a new lead comes in, you can send a video email and be in front of them right away.
- Listings- You can announce a new listing with a video email and introduce the home. Give a glimpse of the home and provide the link with the full MLS listing.
- Closing Process- Take frequently asked questions and answer them in a short video so you can send it out to your buyers and sellers. You can include preferred suppliers (mortgage, title, home inspections, insurance etc.) in your videos to help your clients in the home buying and selling process.
- Congratulating – Immediately after you close a transaction on the buyer’s side, send a quick personal video thanking the client and congratulating them. You can include pictures of the home so they can share with their friends and family via email or through social media. This is a win-win situation because you can congratulate your client and as they send it along, it is a great endorsement for you because your look, logo and website will be seen by everyone.
- Referrals – Your past clients can be your best resource. Send a video email reminding them of your friendly face, local expertise and great service. They might be in need of an agent again or perhaps a friend or family member is thinking of buying or selling. Your past client can simply forward and your personalized video email will be a great resource.
- Thank you – We can’t express gratitude enough. Just think how a video email can convey your sentiment and sincerity compared to a written email. We have so many opportunities to thank people and now it can be sent immediately and personally through video email.
- Invitations – Use text to provide all the details like date, time and location of the event and then use video to personally invite and promise the value and benefits of attending. You can also use video email after the event to share photos, videos and recap for attendees and non-attendees.
REVStaffing is here to help you use video email in your Real Estate Business. We are hosting a free open webinar on February 25, 2014 at 11:00 am cst titled Using Bomb Bomb for your Real Estate Business. Click Here to register.
The REVStaffing team has experience creating successful email marketing campaigns for our clients. Please call (855) 738-7821 or email us at info@revstaffing.com.
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What is the old saying “a picture is worth a thousand words”? If that is the case then we should make sure our Linkedin pictures portray the best image possible. We all want to look like a credible, confident, and professional person who anyone would want to work with.
5 Tips to a great Linkedin photo
1. Always use a photo
People want to make sure that they have connected with the right person so it is important to put a face with your name. Often times, there is more than one person with the same name on Linkedin so pictures are important.
2. Use a Recent picture of yourself
We like to post photos that we like of ourselves but make sure it is a recent photo. You don’t want to meet someone in person and have them think you look a lot older or different in person compared to your profile.
3. You should be the only subject in the photo
It’s your professional profile picture, so the focus should be on you. Do not include group shots, photos with your significant other, child or pets.
4. Wear appropriate professional or business casual attire
It is best to appear in the photo as you would be seen in a business environment so dress accordingly. We all have a favorite sports team or heaven forbid bathing suit but let’s keep our Linkedin photos professional.
5. Don’t use your company’s product or logo as a photo.
People who are searching for you on Linkedin want to o connect with you, so avoid displaying your company’s logo — unless it’s your company’s page. Once they connect with you they can learn about your product and company from your profile.
The REVStaffing team has experience creating and maintaining successful Linkedin pages for our clients. Please call (855) 738-7821 or email us at info@revstaffing.com
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Wondering if you should be using Pinterest in your Real Estate business? Take a look at the statistics: Pinterest is made up of over 70 Million users and they are a prime target audience for Real Estate professionals. 79% of Pinterest users are female with a college degree and they love homes and home décor. Women make most of the home buying decisions in their family or have the most input. Pinterest can help you drive blog traffic, showcase your homes for sale with the photography you do for your listings and promote your knowledge, expertise, and enthusiasm for real estate.
Here are 5 ways real estate agents can use Pinterest
1) Showcase your listings
“Pin” pictures of your homes for sale on Pinterest. Include a link to your listing so people can go directly to your online listing. Sort pictures based on categories such as “Beautiful Porches,” “Modern Decor”, “Colonial Homes”, “Beautiful Landscaping” to reach specific audiences who are more likely to follow a board.
2) Feature online real estate property tours
Pinterest allows you to be an online tour guide of your listings and their surrounding areas. Showcase things to do in the neighborhood and post events and community information. Pin photos and give people a reason to want to buy in that community.
3) Interior decorating Ideas
If you have great pictures of staged homes you are selling, you should pin those pictures and give recommendations on how to stage a home so it is more likely to sell.
4) Offer home buying and selling tips
You can also offer value-added information like moving-day tips for buyers and sellers, mortgage information, interest rates, and how to best prepare a family for the move. Useful tips show that you are a professional and can provide them with important information.
5) Personalize your Boards
Create boards to thank clients and to give a personal touch. You can also create a board dedicated to your business and team.
The REVStaffing team is happy to help you manage all your social media. Please call (855) 738-7821 or email us at info@revstaffing.com
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