Strong Social Media Presence

By creating a Facebook page for your business you can advertise your services and by following a few easy task attract a following. Try using the following tips a guideline and you can learn to drive traffic to your real estate Facebook page more efficiently.

Link Posting to Your Website
In a business Facebook page one of the main purposes is to get people to use your services. You want to direct your followers to your website, this is done by link posting around your page. By posting links on your page to specific pages on your website saves your followers time by going directly to that area in your website.

Make Followers Experience Personal
You want to keep your followers coming back so it is always good interact as much as possible. You should initiate conversations with open ended questions such as “What do you look for in a home?”, and create questionnaires or quizzes on your page.  These things allow your followers to become involved and continue visiting your page and website. You should also join in on conversation, respond to feeds that is related to your business and be sure that you reply to your follower’s questions and comments on your Facebook page.

Create Interest with Visuals
By integrating pictures, videos, and interactive content with your post. By doing this regularly keeps your followers interested and informed, it also breaks up to the having too much text. Post your links with attractive pictures of homes and their surrounding area to entice your followers to see what other homes that you have listed on your website.

Share Content on all Platforms
On your Facebook page and your website make sure that you make use of share plug-ins, so your followers can link from one to the other to access information on both easily. You should also connect with any other social media pages (Pinterest, Twitter, etc.) that you have to fully reach a wider online audience.

It’s a competitive market out there so let REVStaffing get you ahead of the game. Start preparing now.

Call REVStaffing today at 855-738-7821 or visit our website at www.revstaffing.com.

If you would like to discuss any possibly need you may have and would like REVStaffing’s assistance, click here to schedule an appointment.

Are you curious about what works on YouTube?

The first thing marketers need to consider is what they’re going to do on YouTube: what they will talk about and the brand’s message. To figure out the content strategy, come up with potential video titles, using the 5 Ws: who, what, why, where, when and how.

Start with “who” and make a list of the big names in your industry. Then, go over to “what.” What is the best way to do something, as it pertains to your business? Work your way down the rest of the list to get a full range of ideas for your videos. Come up with the biggest questions asked by your audience and answer them in video.

The types of videos you make should be specific to your company or industry. If there’s someone who’s comfortable on camera as your spokesperson, that’s great, since communicating eyeball to eyeball is the best way to build a relationship with your audience. If there’s no one to participate on camera, just use audio and graphics.

Mistakes marketers make with YouTube

The first thing professionals cautions against is using YouTube as a compilation channel, a holding ground for every video you’ve ever made. For instance, you may have a couple of Q&A videos with your staff, an old commercial and some home video of the company picnic. All of these videos have low views, and there’s no real cohesive strategy.

The second is the violation of what is referred to as the 3 Ps: Platform, Purpose and People.

Marketers often violate the Platform when they repurpose their non-YouTube video content (Google hangouts, Meerkat videos or portrait videos) for YouTube.

Repurposing leads to a violation against People. YouTubers want to engage with your content, comment and be a part of your community. When you repurpose, such as putting Meerkat videos on YouTube, you’re telling your audience they don’t care enough to create content for them.

Monetization of YouTube
It is believed that the point of being on YouTube is to carve out a very specific audience that you can serve through the video medium.

Rather than trying to build a huge channel with millions of views and subscribers, marketers should create a funnel that takes viewers from their video to a clickable link that leads to an opt-in.

You should know the purpose of the video from the beginning. Do you want people to subscribe? To share? Focus on one call to action per video. You might make 10 videos that are all designed to build a list. Then 20 videos that are designed to get new subscribers.

Is your purpose to drive sales? Several YouTubers sell to their subscribers or a non-subscriber base through both in-display ads and pre-roll ads. Both options are 10-second ads that appear in front of the video that’s queued for viewing.

If you use YouTube ads, you need to remember to focus on selling one product. Then target the ad’s delivery through the ad system to push your video out to a prequalified audience.

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If you need help creating and publicizing your videos contact REVStaffing at 855.738.7821 X700. Or if your schedule is hectic, as most realtors are, schedule an introductory meeting at you convenience.

Before we can talk about generating leads on social media, let’s define exactly what we mean when we talk about leads. Leads are simply potential customers who have expressed some interest in your real estate business and have provided contact information you can use to follow up with more information. You can then pass these leads directly to your VA or engage with them using a tailored content marketing program.

Generating Leads
Why is it important to think about how to generate leads on social media? Consider that 90 percent of decision-makers say they never respond to cold calls. On the other hand, 76 percent of buyers are ready to have a conversation on social media.

If you’re not producing your sales team with a steady stream of potential new customers, you’re doing your business a disservice. And you’re doing yourself a disservice too. Because lead generation metrics are a key way to prove the value of your social marketing efforts. Perhaps the greatest benefit of lead generation using social media specifically is the ability to focus on highly qualified leads through advanced targeting. After all, marketing analysis shows that improving the quality of leads is the most significant goal for marketers, while simply increasing the quantity of leads comes in third. Recent studies show that 70% of leads are generated thru social media.

The benefits of using social media to generate quality leads will also lead to an increase in website traffic and brand awareness for your real estate business. If you need help with your social media marketing let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!

*info courtesy of https://blog.hootsuite.com

Do you want to add more video to your YouTube channel? Are you wondering how to develop a content plan for YouTube? By adding the right variety of video to your YouTube channel is ideal for driving conversions and engagement.

In this article, you’ll discover 5 types of YouTube video to add to your business channel.

Create a Featured Video to Tell Viewers What They’ll Find on Your YouTube Channel

Have you ever visited a business’s website to find there wasn’t an About Us page and you had trouble figuring out what they’re all about? Many people click away when they can’t figure out where to find that information. You don’t want that to happen on your site, nor on your YouTube channel.

Channel introduction videos are the best way to tell new visitors about your business and the content you’re sharing on YouTube. In your video, welcome users to your channel and let them know what you do. Unfortunately, plenty of businesses with otherwise amazing channels forget to use intro videos.

When you introduce your YouTube channel, keep the video short, between 30 seconds and 2 minutes. Include content that’s as evergreen as possible so you don’t have to worry about updating the video constantly, although you should check every six months to make sure it’s still relevant.

For example, the Cartooning 4 Kids How to Draw channel introduces itself in just 35 seconds. The video highlights what the channel has to offer (tutorials, daily lessons, and contests). It also explains that you don’t need any drawing skills and you can find challenges to develop your skills if you like. The video then ends with a call to action.

You should include branding on your introduction video. For example, feature your logo in the corner or as the opening thumbnail. Keep the format and visual template of this video consistent with everything else on your channel.

Make Educational Videos to Explore Focused Topics
Educational videos, like tutorials, offer viewers immediate value. Tutorials can technically fit into this category, but educational content isn’t limited to how-to videos. For example, instead of making a video tutorial on “How to teach your dog to sit,” you could make a video that explains, “Why you should adopt a pet.”

Because educational videos are so information-dense, they must address one very specific topic and stay focused. Brevity is definitely an advantage with this type of video. Make the video long enough that it’s thorough, but not so long that it feels like a lecture. For more information, refer viewers to a blog post or lead magnet that’s designed to capture lead information.

Answering questions your customers have asked is a great way to generate an educational video your followers will want to see, as illustrated in the example below.

Shoot On-Location to Give Fans an Inside Look at Your Business
Behind-the-scenes content is extremely popular on social media sites including YouTube. This type of video thrives on the transparency and authenticity that today’s customers crave.

When creating behind-the-scenes YouTube videos, make sure you have a purpose for the video. You can show off the new office space or demonstrate how a product is made. With a specific, brief topic, you can tell an engaging story and share insight or “insider knowledge.” In this way, behind-the-scenes content can help you shape how customers see you and your products.

In a behind-the-scenes video, featuring charismatic employees can help build the face of your company. To build rapport with your audience, choose someone who’s comfortable on camera and is naturally likable.

Design a Promo Video to Support a Marketing Campaign Launch
Most businesses start or are involved with a campaign at some point, whether it’s a promotional campaign like a social contest or partnering with a nonprofit for a fundraiser. Campaign kickoff YouTube videos are an effective way to announce your campaign and introduce it to your audience.

Keep your kickoff video under 2 minutes. In that time, tell people why they need to care immediately and pique their interest. Videos are a great choice for evoking an emotional response. Whether you want to generate excitement or pull at the heartstrings, make sure everything in the video targets that feeling.

Final Thoughts
Your YouTube channel can offer a wealth of exposure, leads, and even conversions, but businesses need to use the platform differently than users. This means the types of videos you create and share must be different than the always-sought-after “viral video.” All businesses on YouTube should use a combination of these five types of videos for best results.

Need help staying in contact with all the leads that will soon be coming your way? REVStaffing can gladly assist you with those tasks!

Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!

*Courtesy of www.socialmediaexaminer.com

Women in the U.S. were granted the right to vote on August 26, 1920.  That’s when the 19th Amendment to the U.S. Constitution was signed into law.

The woman suffrage amendment was actually first introduced to the U.S. Congress in 1978, but took 42 years before it received approval from both the House of Representatives and Senate.

In 1971, Congresswoman Bella Abzug introduced a resolution designating August 26 of each year as Women’s Equality Day.

 Every president has made a proclamation for Women’s Equality Day since 1972.

Need help with your real estate business? Give us a call at REVStaffing today at 855-738-7821, or visit our website at www.revstaffing.com.

If you want to find out how REVStaffing can help you with your real estate business, click here to schedule an appointment.

Real estate agents who use the Point2 Agent marketing system are able to enhance their web presence in numerous ways utilizing the impressive websites, broad listing combinations, and brilliant lead management results.

Aside from creating a platform for the modern real estate agent. Point2 also provides up to minute data information essential for the consumer, property managers and the investor alike. Giving the homebuyer and real estate professional’s knowledge and a competitive advantage in the marketplace.

Point2 Agent system is mobile friendly and is easily accessible for anyone to use, they have tech support and is available to use Monday thru Friday from 8:30 am to 8:30 pm CST.

The Point2 Agent is a marketing tool for those in the real estate industry who want to expand their business into the ever growing social media market. For more information about Point2 Agent, please call customer support at 1-866-977-1777 or go to  http://www.point2.com.
 
Need help staying in contact with all the leads that will soon be coming your way? REVStaffing can gladly assist you with those tasks! Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!

Second, the program oversees the entire front office’s business, including integration with the local MLS, listing information, agent information, tracking agent productivity, and brokerage-wide communications. Even text messages to office colleagues can be sent right from this software.

Third, the program helps with agent and office transaction management, routing documents and making sure all transactions are in compliance with the appropriate rules. The transaction management software stores documents and forms, becoming a digital file cabinet.

Lastly, Emphasys BrokerOffice offers a complete back office solution. This can feature all managerial and company reports, as well as complete accounting with integration into Quicken’s QuickBooks, Microsoft Word, Front Office, and REALedger.

Unlike other programs that try to work for various types of users, including non-Realtors, Emphasys BrokerOffice was built exclusively for the residential real estate industry.

Can Emphasys BrokerOffice work for your business? Find out more at EmphasysBrokerOffice.com.

Let REVStaffing help you to achieve your goals and increase your potential! Send us an email, or call  855.REVS.VA1 today!

Or complete the complimentary needs analysis survey below!

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“Don’t let your House look like a Haunted House to Potential Buyers”

• Keep your lawns mowed and your landscaping tidy
• Make sure your house looks fresh and the paint is free from chips
• Keep your house lit at night so people can see it
• Make sure your windows are clean

Another idea is to send out some home winterizing tips titled:

 “Keep your Home Safe and Sound this Halloween Season”

• Replace your batteries in your smoke and CO2 detectors
• Clean your fireplace
• Clean gutters
• Schedule a furnace inspection
• Check and replace weather stripping and caulking around windows and doors
• Inspect your insulation and replace where needed

Happy Halloween from The REVStaffing team.  We are happy to help you create e-mail and newsletter campaigns.  Please call (855) 738-7821 or email us at info@revstaffing.com for more information. 

Writing for an article directory differs somewhat from writing for your blog or website. While on your website or blog, you can talk about your history, explain why you are the best agent in the area and describe specific properties, these articles have to be informational but free of sales content. Read on for more details about writing for article directories.

Choose Effective Keywords

Good content for article marketing starts with keyword research. Choosing good keywords means your content will be more visible in the search engines, translating into more traffic to the article and then to your website or blog. An effective keyword or keyword phrase is one for which there are many monthly searchers and fewer web pages competing for the traffic. With fewer web pages competing for the same traffic, your article can rank higher in the search engines. The Google AdWords Keyword Tool is free and a good choice for keyword selection.

Write a Good Title and Subheadings

Start your article with a strong title. It should be relevant to your content, short and catchy. You want a title that will draw people in and make them want to read your content. Many people are drawn in by how-to titles, titles that ask a common question and those containing numbers, such as 5 Steps to Selling Your Home.

Include at least a few subheadings in your article. Subheadings help break up long blocks of text and give readers some idea of what to expect from the content below them. Include your keyword or keyword phrase in at least one of your subheadings.

Provide Informational Content

Think about the questions your audience wants answered and the problems it wants solved, and then write your content to provide solid answers and solutions. For article marketing, however, you’ll have to do this in a purely informational way. Provide general answers and solutions without discussing your business at all. For example, you could write about the qualities a person should seek in a real estate agent, but you can’t discuss your experience, skills, business, contact information or anything that could be considered selling your services. At the end of the article, often in a special resource section, you can mention your business and use a call to action to get readers to visit your website to learn more. This is where you’ll include links to your website or blog. Many article directories allow two or three links per article.

Length and Keyword Density

Each article marketing directory will have unique guidelines for article length and keyword density. It’s wise to familiarize yourself with them before you start writing. Generally, articles that contain between 400 and 700 words are good for article marketing. Most directories won’t accept very short articles, and you don’t want to give away too much by writing a very long article. Instead, stimulate readers’ appetites for the information you can provide, and then direct them to your website to learn more and get personal assistance.

Article marketing directories also differ in their preference for keyword density. If you use one keyword for every 100 words, however, you’ll meet most directories’ guidelines. In terms of percentages, many directories prefer a keyword density between one and four percent.

Let REVStaffing boost your productivity. Take the next step towards better organization and exposure for your business. Shoot us an email or give us a call for a free needs analysis.

Use email marketing to support your real estate marketing efforts. Well-crafted emails generate more traffic to your website, interest prospects, engage current clients, and establish your reputation as an expert. Real estate email marketing is not only an effective way to keep your audience focused on you, but also a proven way to reach out without spending a lot of money.

Build a List

The most important tip for real estate email marketing is to build a list of clients and prospects who want to hear from you. If you send mass emails to people who never asked for them and aren’t really interested in your content, you risk being labeled a spammer, and you are far less likely to benefit from your marketing efforts. Instead, place a form on your website or blog that allows readers to sign up to receive email updates and newsletters from you. Then, send engaging emails to your subscribers.

You don’t want to waste your time sending a single email out over and over again, and you don’t want your recipient to see all the other names and email addresses on your list. Instead, make email marketing easy by using an online tool that allows you to send professional-looking emails to your list, create or customize templates, and even monitor which recipients read your emails. Here are a few options you might consider:

Aweber: This tool offers many features, your choice of pricing plans and a one-month trial for just a dollar.

Constant Contact: Choose this tool for one-click editing, an anti-spam checker, a range of features and a free 60-day trial. Pricing varies, depending on the size of your list.

MailChimp:  Get pre-designed templates or make your own, set up autoresponders and integrate social networking. This tool offers a forever-free plan as well as monthly plans based on the size of your list and the number of emails you plan to send.

Real Estate Newsletter

Once you’ve built your email list, which should continue to grow, and settled on a tool for creating and sending mass emails, you need some good ideas for content. A monthly newsletter allows you to stay in touch with customers on a regular basis. Make it count by including market updates, agency news, community and schools profiles, and information about interesting local events. You can also include handy tips for buyers and sellers in your newsletter. If you’ve written a particularly interesting or exciting blog post in the previous month, your newsletter is a good place to showcase that as well.

Invitations and Announcements

Sending an email blast is a perfect way to keep your list abreast of important announcements and invite your subscribers to events. For example, emailing invites to your open house ensures that fewer prospects miss out because they weren’t informed. Even if a prospect doesn’t visit your blog or website regularly, he’ll still have the chance to learn all about your open house.

Hints and Tips

Everyone loves learning something that makes life easier. Meet this need by sending tips for preparing a home for sale, planning a long-distance move, DIY home improvement, or hiring contractors. Brainstorm ideas that will interest home buyers and sellers, and include them in your emails. This will keep your subscribers reading even if they aren’t interested in a particular property or market report.

No matter what you include in your email marketing campaigns, there are a few critical points to keep in mind:

●    Less is more. Send emails sparingly to avoid annoying your list and to encourage subscribers to look forward to your next mailing.

●    Avoid cluttering your emails with too much information and too many graphics. Aesthetic appeal counts.

●    Monitor your email marketing statistics. You want to know who opened your email and who clicked your links. This can help you evaluate what works and what doesn’t and craft better emails in the future.

●    Include a call to action in each email. You want your readers to do something, so tell them what to do and make it easy for them to comply. If you want them to click a link, don’t hide it. Put it front and center. If you want them to call you, make sure your phone number is prominently placed.

Call on REVStaffing to help you reach more prospects and enjoy greater productivity. Take the next step towards better organization and exposure for your business. Shoot us an email or give us a call for a free needs analysis.