Regular readers of our REVStaffing blog know that we focus a lot of time and energy on getting our clients successfully ramped up and firmly positioned in their use of social media. And while the needs differ from one client to the next, but the bottom line is always the same: We work hard to make you THE local expert.
If you’ve been holding off on getting started with social media, here’s our advice: Don’t wait any longer. Social media isn’t going away – it’s getting bigger. And it can be one of YOUR greatest marketing assets as you head into 2019…if you make it work for you.
The best part? Social media is, for the most part, free. Yes, there are fees associated with some things…and there are things for which you’ll probably want to pay a small monthly fee (like a public Active Rain account). But you don’t have to pay to use Facebook, Twitter, Instagram and LinkedIn, and they’ve been proven time and time again to be among the best (free) marketing tools at your disposal.
There are a lot of myths surrounding the use of social media. These include the idea that social media is overwhelming, and you have to spend hours and hours every week keeping things up to date. Or you may have heard that it’s a waste of time, and doesn’t really generate results. A lot of people think that there’s no way of gauging your success.
We get it. Myths are generated when people are uncomfortable with something, and need excuses for not dispelling their discomfort by learning about the thing they fear. REVStaffing wants you to know that there’s nothing to fear in the prudent use of social media! The savvy and timely use of social media isn’t hard, especially with REVStaffing’s crew in your corner. You are in total control of when, where and how you use it. We do it all for you, and you reap the rewards.
Whether you’re already a REVStaffing client or considering becoming one, you know that we’re dedicated to helping you to grow and nurture your successful business. We encourage you to fill out our free needs analysis; we’ll be happy to discuss ALL of your unique business needs! And be sure to visit our website, and “like” us on Facebook.
Bookmark this page to return for regular updates. If you need assistance in the meantime, please contact us by email at info@revstaffing.com or phone at 855-738-7821, X700.
]]>Recently, the I’d Rather Be Writing blog addressed the subject. They quoted Scott Abel, who put it perfectly: “In order to develop an active and engaged audience, you have to publish as much interesting and informative content as possible — as often as possible!” Scott noted the incredibly short shelf-lives of tweets and blog posts. The fact is, you have to keep publishing all the time:
“… Add to the mix the sheer volume of information on socially-enabled sites around the digital globe, and you’ll soon realize the best strategy for getting noticed is to publish as often as possible, 24 hours a day, especially if you are trying to reach a global audience.”
So how do you decide? First, you need to understand the difference in terms. A content creator is someone who identifies their audience’s needs, then moves to meet those needs by creating original and highly relevant content. This can be a listing blog, or it can be an informative narrative blog. When you create useful and valuable content, that content is not only absorbed and appreciated, but shared and re-shared – driving your readers right back to you.
A content curator is someone who sifts through the Web to find and deliver the most relevant content for their intended audience. A thoughtful content curator is more than just a broadcaster of information. In our marketplace, a content curator can regularly broadcast status updates – information about their market that’s useful and informative to their target audience.
The idea is to position yourself as a trusted resource online. Start by formulating a content strategy. Whether you are creating or curating, you can be sure that the content you share is valuable and useful to your intended audience.
When it’s time to choose your mode of operation, take your time and be open to the possibilities. Our social media specialists at REVStaffing can show you how you can expertly balance created content with curated content. Remember, the more you share ANY valuable content about your market, the faster your reputation as your market’s trusted adviser will grow.
REVStaffing‘s virtual assistants are professional users of a vast array of CRM tools. If you’re not yet a client, give us a call for a free needs analysis; we’ll be happy to discuss your unique social media needs! Be sure to visit our website, and “like” us on Facebook..
If you need assistance in the meantime, please contact us by email at info@revstaffing.com or phone at 855-738-7821, extension 700.
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Before we can talk about generating leads on social media, let’s define exactly what we mean when we talk about leads. Leads are simply potential customers who have expressed some interest in your real estate business and have provided contact information you can use to follow up with more information. You can then pass these leads directly to your VA or engage with them using a tailored content marketing program.
Generating Leads
Why is it important to think about how to generate leads on social media? Consider that 90 percent of decision-makers say they never respond to cold calls. On the other hand, 76 percent of buyers are ready to have a conversation on social media.
If you’re not producing your sales team with a steady stream of potential new customers, you’re doing your business a disservice. And you’re doing yourself a disservice too. Because lead generation metrics are a key way to prove the value of your social marketing efforts. Perhaps the greatest benefit of lead generation using social media specifically is the ability to focus on highly qualified leads through advanced targeting. After all, marketing analysis shows that improving the quality of leads is the most significant goal for marketers, while simply increasing the quantity of leads comes in third. Recent studies show that 70% of leads are generated thru social media.
The benefits of using social media to generate quality leads will also lead to an increase in website traffic and brand awareness for your real estate business. If you need help with your social media marketing let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
*info courtesy of https://blog.hootsuite.com
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The show doesn’t stop once you click Finish and Post in your Facebook Live broadcast. While your video post can reach far and wide on Facebook, you can push that reach even further after the video has wrapped up.
Upload Your Live Video to YouTube or Vimeo
Once you’ve downloaded your Facebook Live video, you can upload your video to other video hosting sites or channels to reach a wider audience. If you upload it to YouTube, you can even use YouTube’s simple video editing tools to trim your video down to the moment(s) you want to keep and share. Don’t forget to use YouTube’s features to add a branded watermark, action cards, a description, and tags.
Share Your Live Video with Newsletter Subscribers
If your email newsletter could use a shot in the arm, add your Facebook Live video into your next issue.
Video and media consistently boost email marketing performance.
Personify Leadership shot partner interviews at an international conference and later used the Facebook Live videos to inform newsletter subscribers. The company was able to increase credibility by highlighting their key partnerships.
Embed Your Live Video in Your Website or Blog
To see the options to embed, edit, and even schedule an expiration date for your Facebook Live video, go back the Post Details pop-up window and click the Post tab.
Click on the Post tab.
After clicking the Post tab, click on the image of the video to access video options (including downloading the video file).
Then you’ll click on Options so you can view the options for your video post. You can click Embed to copy the code to add an iFrame of the video to your website or blog.
To get an embed code for your Facebook Live video, follow these additional steps to grab an iFrame code for your website or blog.
Facebook Live videos offer excellent repurposing opportunities that you can quickly plug into other social media marketing channels. Live videos are ready and waiting to expand your reach and grow your audience even more.
Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
*Courtesy of www.socialmediaexaminer.com
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Are you using Facebook Live? Do you want more mileage out of your broadcasts?
Reusing your Facebook Live video can help improve your impact and visibility.
In this article, you’ll discover how to download your Facebook Live videos on other social media platforms.
Download from Your Facebook Profile
Facebook Live lets you broadcast a live-stream video from your phone. If you’ve live-streamed a great video you’d like to keep, follow these steps to download the video file from your Facebook:
First, log into Facebook.com and go to your profile.
Next, locate the Videos tab below your profile’s cover photo (along the bottom of the image or in the More drop-down).
Now, click on Videos to see a list of videos you’ve posted to your profile.
Your Facebook profile page is where you can see how your profile appears to other users. Find your videos in the tabs along the bottom of your cover photo.
Next, click on the thumbnail of the Facebook Live video. After the video opens, click on Options (along the bottom of the video) to reveal the menu to download it.
Options for your Facebook Live video include downloading as SD (standard definition) or HD (high definition).
Once you click the Download option, your stand-alone video will open. Right-click on the video and select Save Video As to save the video as an MP4 file to your computer.
Download from Your Facebook Page
If your Facebook page is lively, the steps below are your best route to download your Facebook Live video from your page. Note: You must be an authorized manager on the page to access the options below. Let’s get started!
Once you complete a Facebook Live video from your page, you have a few optimization options to increase the reach and purpose of your post. (The options below are presently only available for Facebook Live videos streamed from a Facebook page.)
First, log into the Facebook page you used for your Facebook Live post. Next, click on the Publishing Tools tab along the top.
Look at the tabs along the top of your Facebook page to select Publishing Tools.
In the left-hand column of tabs, Click on Videos to see a list of your page’s posted videos. Find and click on the Facebook Live video you wish to download.
Look for the Video Details pop-up window. Along the bottom, you’ll see any posts related to your video. Click on the post link to uncover additional optimization and download options for your video.
While the Video Details window provides performance statistics for your Facebook Live video, you need to access the original post to download the video.
In the bottom-right corner of the Post Details pop-up window, find and click on the Edit Post button.
To optimize your Facebook Live video from the Basic tab, add titles, tags, and custom thumbnail images. From the Advanced Tab, you can also choose to allow or prevent your video from being embedded in an external website.
After you’ve shot and posted your Facebook Live video, go to the Edit Video box to optimize your broadcast for searches and viewers.
In addition, you can upload a Closed Captioning file to your video for access by the hearing-impaired.
Next, look for the gear icon above the top-right corner of your video’s image. Click the gear icon and select which version you want to download.
In addition to selecting download options for your Facebook Live video, don’t forget to optimize your video using the Basic, Captions, and Advanced tabs in the Edit Video box.
Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
*Courtesy of www.socialmediaexaminer.com
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The summer season is right around the corner, and with it comes heat waves, longer days, and vacation! Which brings to mind an old saying in real estate… “If you are not busy, plan a vacation and you will be!”So what is your plan to cover your summer holiday? There are a few options, but you will need help! There are clients that need to be taken care of, there are deals in the pipeline, there is blogging and a social media calendar to attend to, there are leads to follow up on, and emails to answer.
Who is going to do this while you are gone? You could ask an agent in your office to cover, but they might expect to be paid a referral fee perhaps, or you could have an “I scratch your back and you scratch mine” type of agreement, but they must be someone you can trust.
You will likely spend several hours together reviewing the background information for each client, where you are in the process, and what the next steps are. You will need to communicate directly with each client and answer his or her questions and concerns. You will have to write notes and add them to the files in case questions arise while you are away.
Wow, this seems like a bit of a headache…. Right?
Or, you could call REVStaffing. While you are resting and relaxing, we will be busy working behind the scenes on your behalf. Tending to the details of your business while you are worry free. Our team will burst into action, providing you with immediate support giving you peace of mind assistance for every project.
Our REVStaffing Professional Real Estate Virtual Assistants (PREVAs) are highly skilled in transaction coordination, blogging and advanced social media. We utilize all of the top tools to process your required tasks, efficiently and effectively. We are a Top Producer 8i certified company and in addition, we work with the tools our clients subscribe to including e-Edge, Max Avenue, Point2 Agent, Active Rain, MyRedTools, Leadstreet, LinkedIn, LoopNet, Postlets, PowerSites, RainMaker, Real Estate Tomato, WiseAgent, Basecamp, Highrise, Ixact Contact, and many others.
For more detailed information, click on the link “How Virtual Can Be Vital To My Business” which explains virtual assistance; the advantages and disadvantages of both Virtual Assistants and in office assistants. So you can take that much needed break, and leave the worrying to REVStaffing. We are even available at a moments notice if there is a one time or multiple tasks.
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Point2 Agent is an online real estate marketing solutions provider that provides technologies to the real estate industry. Point2 Agent offers individuals in real estate a way to succeed regardless of their expertise in the technology savvy real estate industry for over a decade.
Real estate agents who use the Point2 Agent marketing system are able to enhance their web presence in numerous ways utilizing the impressive websites, broad listing 
combinations, and brilliant lead management results.
Aside from creating a platform for the modern real estate agent. Point2 also provides up to minute data information essential for the consumer, property managers and the investor alike. Giving the homebuyer and real estate professional’s knowledge and a competitive advantage in the marketplace.
Point2 Agent system is mobile friendly and is easily accessible for anyone to use, they have tech support and is available to use Monday thru Friday from 8:30 am to 8:30 pm CST.
The Point2 Agent is a marketing tool for those in the real estate industry who want to expand their business into the ever growing social media market. For more information about Point2 Agent, please call customer support at 1-866-977-1777 or go to http://www.point2.com.
Need help staying in contact with all the leads that will soon be coming your way? REVStaffing can gladly assist you with those tasks! Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
With the housing market on the rise, Real Estate Agents are taking on more tasks then they can sometimes handle. From lead generating to preparing mounds of paper work. The agent wants to spend more time nurturing relationships that provide a lasting impression.So what’s an agent to do when the going gets tough?
Ready Chat may be your solution!
Ready Chat offers a team of trained and qualified real estate specialists for the purposes of monitoring and engaging the agents website traffic, converting them into leads all while developing and cultivating them on the agents value, and establishing their trust!
Ready Chat live agents offer monitoring for your website seventeen hours a day, seven days a week in addition to monitoring and engaging your website traffic. Ready Chat agents follow a thoroughly scripted process, working to convert the agent visitors into leads.What does that mean?
Agents can now relax and put more time and energy into what matters most, selling and sealing the deal!!
For more information on Ready Chat and to view a demo, go to http://readychat.com or call 1-888-693-0351
Need help staying in contact with all the leads that will soon be coming your way? REVStaffing can gladly assist you with those tasks! Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
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Customer relationship management (CRM) provider Contactually was not specifically designed only for Realtors. However, a growing number of Realtors nationwide are using Contactually’s cloud-based software to stay in better contact with their clients and database, and the company continues to make their system work for Realtor needs.
Since the company launched at the end of 2011, the CRM systems Contactually provides have continued to make upgrades, many of which are perfect for those in the real estate industry — from agents, to teams, to brokerage firms.
Contactually brings together databases from numerous sources. This includes integrating with Gmail, Google contacts, Google calendar, Yahoo, AOL, Facebook, Twitter, 
LinkedIn, Skype, Foursquare, Tumblr, Flickr, Quora, Klout, Placester, and Zapier, as well as certain other CRM programs like Highrise, Salesforce, BombBomb, MailChimp, SugarCRM, CapsuleCRM, and Producteev.
The idea behind Contactually is to organize all of the users’ many networks and to help keep the users themselves more organized and focused on their relations with contacts.
Relationships can be tracked easily via Contactually’s dashboard. This is where the user will receive daily reminders on actions that need to be taken with certain contacts. Pipelines can show exactly what stage active contacts are in.
Individual emails can be created from within Contactually, as can mass emails to contact databases. Email templates and article sharing plugins are made available to all users. Contacts can be selected to be enrolled in various email programs and campaigns.
For those who need help on understanding all that this system provides, the company offers the Contactually Academy, which consists of a library of “how to” videos, along with daytime live training and support.
Using software that was introduced last year, companies and brokers who sign up their realty offices and agents to Contactually will have a broker dashboard, allowing the
m to see how often and how well their agents are using the CRM programs.
More information on what Contactually can do for Realtors can be found at Contactually.com.
Be sure to like us on Facebook or follow us on LinkedIn for up-to-date information on tools to help you grow your business.
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As a successful real estate agent you know that communicating and being in front of your clients and prospective clients is crucial. A great way to stay connected is blogging. It allows you to show your more personal side and hopefully provide useful information to your readers.
Starting a real estate blog may be intimidating to many so we have put together a few tips to follow when starting a blog.
Write Consistently. Schedule a day to write your blogs and be sure to post on the same day every week. You can examine your website traffic data to see what day and time you have the most visits to your social media sites.
Share on your Social Media Sites – When you write your blog, be sure to share on all of your social media sites with a link back to your website. This is the best way to make sure your blog is reaching your audience and it enables them to visit your website where they can see your listings and other important resources.
Mix it up- Be sure to offer a variety of information in your blog. Consistently writing about home buying and selling trends will get boring. Offer local information that your audience will be interested in like local art shows, restaurant openings, author visits at the library… etc. Remember your main goal is to build relationships.
The REVStaffing team is happy to help your get your blog started and show you how it can help your real estate business. Please call (855) 738-7821 or email us at info@revstaffing.com
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