Why Paradym?
Innovation is their passion. Marketing is their focus. From the early days as a virtual tour pioneer to their current place as a top-rated real estate technology software, Paradym has remained an industry leader in providing innovative and high quality marketing solutions for real estate agents and brokers.
They make it easy and affordable to create the informative, engaging content you need to drive traffic, create buzz, win leads and referrals in today’s real estate market—online and in your local community.
The Paradym Way
At Paradym, your success is our success. They set you on the road to critical success with unique tools applied directly to your business. From full-service training and automation to streamlined social media optimization through our creative content engine, your membership in the Paradym community is preparing you for measurable gains in your business.
We know that your time is critical to your success in this industry, which is why we take the burden of digital marketing off of your shoulders. Your success is our priority and that’s why we are committed to the Paradym difference.
The Automation Engine 
Creating engaging marketing for all of your listings just got ridiculously easy. List your home on your MLS, and you’re done. Our Automation Engine takes it from there. Unleash the power of automation in your marketing.
- Automated Tour Creation
- Automated Posting to Social Media
- Smart Scheduling
- Automated Social Comments
- Facebook Page Integration
The Media Studio
Create beautifully customized visual tours that get your listing noticed. Enhance your visual tours to engage your audience and give your listings justice.
- Cloud Based Studio
- Mobile Agent App
- Tour Enhancements
- 3 Different Tour Branding Options
The Mobile Toolkit
Capture leads, create new tours on the fly, and manage your listings… all from your smartphone. The mobile toolkit is what separates Paradym from the crowd. You’re constantly on-the-go. Your marketing should go with you.
- Mobile Agent App
- Mobile Target Lead Capture
- Bonus! Printable Marketing Materials
The Success Team
Part marketing coach, virtual assistant and tech support. The Success Team’s goal is to help you achieve the marketing success you’re working toward.
- Your Own Personal Success Coach
- Super Simple Onboarding
- Unlimited Support
- Video Tutorials
- Webinar Training
- Success Academy
REVStaffing helps you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.738.7821 X700 today!
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What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to recruit somebody? Or is it one of the best ways to grow your real estate business? If you chose the third option, you are correct. In fact, HubSpot, reports that LinkedIn is three times more effective at generating business leads than Facebook or Twitter. And since leads result in more sales and more money in your pocket, it is clear that LinkedIn cannot be ignored.
Here are 10 ways real estate pros can effectively use LinkedIn to increase their online exposure.
Remember, It’s Not Facebook
First, you should realize that LinkedIn is not like your other social networking sites. LinkedIn is all about business, and you better keep things professional. So no sharing that funny meme your Aunt Linda showed you, and no posting pictures of what you are eating for dinner or your funny cat. There are plenty of other sites for that.
Make Sure Your Profile and Company Page Are Complete
Since you are a real estate practitioner and independent contractor, you have your own professional brand, thus, you should have both a personal profile and a Company Page. Each one should be filled out completely. Not only should every detail be included—like your website, links to your other social media profiles, any awards or certifications you have, and past companies you have worked for—but it should be displayed in a way that is easy to read and engaging.
Include Keywords
Just like you do with your website and blogs, your profile and Company Page should be keyword rich. When people want to find a “real estate agent in Massachusetts,” for example, you want to make sure you show up.
Share Plenty of Content
When you are deciding which content to share on LinkedIn, always have the goal of helping others, but make sure the type of information varies. On one day, post an informative article on a new development in real estate, and on the next, share an opinionated blog post about what agents are doing wrong. Make sure you’re not just sharing your own content. Those who are successful in social media understand that it can’t always be about YOU.
Publish Directly on LinkedIn
Not only should you be sharing loads of information, you should also be writing your own. One thing that makes LinkedIn unique is that it allows you to publish your content for all of LinkedIn to see. They are referred to as long-form posts, and you definitely need to be taking advantage of them. Not only does it make you look more credible when you have them on your profile, but they are searchable both on and off LinkedIn. People do not have to be in your network to view them, and they are able to connect with you directly from the post. This is an invaluable tool for growing your network and establishing your expertise in the real estate industry.
Study Your Analytics
LinkedIn is very generous in the amount of information they provide to you. They tell you exactly which of your posts received interactions and which ones didn’t. You should study these analytics thoroughly so that you can capitalize on what people like and avoid the stuff they don’t.
Connect with Everyone
There has never been, and never will be, a rule that you are only allowed to connect with people that you know on LinkedIn. You should do searches for locals in your area, other agents, home appraisers, mortgage brokers, and anyone else you want. The thing is, there is no such thing as too big of a network. You never know where each connection will lead you. Over the years, I have seen some really shortsighted agents who say, if they don’t know them then they won’t connect. This might be prudent thinking on Facebook, but not on LinkedIn!
Capitalize on LinkedIn Real Estate Groups
One of the hidden gems on LinkedIn is the group feature. They are the difference between agents who really drive traffic back to their website and those who don’t. However, there is a proper way to use them.
You should look for groups within your industry—or groups that contain your target niche or market—that have enough members to get you exposure, but not so many that you get lost in the shuffle. Aim for between 1,000 and 5,000 members. You can also join a few of the larger groups for when you are sharing something of a more general nature.
When you interact within the groups, remember that you are there to add value. You should respond to others’ questions, give your opinions, share advice, and ask questions that make people think. You should not post links to your site unless it is something of value.
Don’t try to be active on too many groups at once, or you will not be able to provide anything useful to any of them. Instead, choose three or four that you really think could boost your exposure and make sure to check-in with them several times per week. Some excellent real estate groups to take a look at joining are The National Association of REALTORS®, Real Estate Professionals Group, and Real Estate Professional Referral Group.
Once you are part of a conversation, don’t leave it unfinished. Always go back to see if anyone has responded to what you said.
After you have established yourself within the group, you can start asking your own questions and solicit feedback. If you ask one that garners a lot of attention, you will even be featured as a top contributor within the group, increasing your visibility tenfold.
Start Your Own Group
If you are really ambitious, it could be time to found your own group. This puts you in the driver’s seat, and, if done correctly, can really catapult your recognition in the real estate industry. In order to set the precedent, you should set up an auto-email that goes out to all new members welcoming them to the group and setting the ground rules (like no soliciting). You can also let them know that you will be sending out weekly or monthly emails with industry resources and tricks of the trade.
Help Others
Finally, you should take a few minutes each day to endorse and recommend other people. They will appreciate the gesture and may even return the favor.
If you need help with your LinkedIn and other social media marketing let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
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Before we can talk about generating leads on social media, let’s define exactly what we mean when we talk about leads. Leads are simply potential customers who have expressed some interest in your real estate business and have provided contact information you can use to follow up with more information. You can then pass these leads directly to your VA or engage with them using a tailored content marketing program.
Generating Leads
Why is it important to think about how to generate leads on social media? Consider that 90 percent of decision-makers say they never respond to cold calls. On the other hand, 76 percent of buyers are ready to have a conversation on social media.
If you’re not producing your sales team with a steady stream of potential new customers, you’re doing your business a disservice. And you’re doing yourself a disservice too. Because lead generation metrics are a key way to prove the value of your social marketing efforts. Perhaps the greatest benefit of lead generation using social media specifically is the ability to focus on highly qualified leads through advanced targeting. After all, marketing analysis shows that improving the quality of leads is the most significant goal for marketers, while simply increasing the quantity of leads comes in third. Recent studies show that 70% of leads are generated thru social media.
The benefits of using social media to generate quality leads will also lead to an increase in website traffic and brand awareness for your real estate business. If you need help with your social media marketing let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
*info courtesy of https://blog.hootsuite.com
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Are you using Facebook Live? Do you want more mileage out of your broadcasts?
Reusing your Facebook Live video can help improve your impact and visibility.
In this article, you’ll discover how to download your Facebook Live videos on other social media platforms.
Download from Your Facebook Profile
Facebook Live lets you broadcast a live-stream video from your phone. If you’ve live-streamed a great video you’d like to keep, follow these steps to download the video file from your Facebook:
First, log into Facebook.com and go to your profile.
Next, locate the Videos tab below your profile’s cover photo (along the bottom of the image or in the More drop-down).
Now, click on Videos to see a list of videos you’ve posted to your profile.
Your Facebook profile page is where you can see how your profile appears to other users. Find your videos in the tabs along the bottom of your cover photo.
Next, click on the thumbnail of the Facebook Live video. After the video opens, click on Options (along the bottom of the video) to reveal the menu to download it.
Options for your Facebook Live video include downloading as SD (standard definition) or HD (high definition).
Once you click the Download option, your stand-alone video will open. Right-click on the video and select Save Video As to save the video as an MP4 file to your computer.
Download from Your Facebook Page
If your Facebook page is lively, the steps below are your best route to download your Facebook Live video from your page. Note: You must be an authorized manager on the page to access the options below. Let’s get started!
Once you complete a Facebook Live video from your page, you have a few optimization options to increase the reach and purpose of your post. (The options below are presently only available for Facebook Live videos streamed from a Facebook page.)
First, log into the Facebook page you used for your Facebook Live post. Next, click on the Publishing Tools tab along the top.
Look at the tabs along the top of your Facebook page to select Publishing Tools.
In the left-hand column of tabs, Click on Videos to see a list of your page’s posted videos. Find and click on the Facebook Live video you wish to download.
Look for the Video Details pop-up window. Along the bottom, you’ll see any posts related to your video. Click on the post link to uncover additional optimization and download options for your video.
While the Video Details window provides performance statistics for your Facebook Live video, you need to access the original post to download the video.
In the bottom-right corner of the Post Details pop-up window, find and click on the Edit Post button.
To optimize your Facebook Live video from the Basic tab, add titles, tags, and custom thumbnail images. From the Advanced Tab, you can also choose to allow or prevent your video from being embedded in an external website.
After you’ve shot and posted your Facebook Live video, go to the Edit Video box to optimize your broadcast for searches and viewers.
In addition, you can upload a Closed Captioning file to your video for access by the hearing-impaired.
Next, look for the gear icon above the top-right corner of your video’s image. Click the gear icon and select which version you want to download.
In addition to selecting download options for your Facebook Live video, don’t forget to optimize your video using the Basic, Captions, and Advanced tabs in the Edit Video box.
Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
*Courtesy of www.socialmediaexaminer.com
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Google Rolls Out a New Google+
Google introduced “a fully redesigned Google+ that puts Communities and Collections front and center.”
Tumblr Simplifies GIF Creation on iOS
Tumblr announced that “any video (or burst!) on your iOS device can be GIFFed, edited, and posted using the Tumblr app.” This functionality will be coming soon to Android.
Vine Introduces New Remix, Remake and Collaboration Features
You now have the power to reinterpret, collaborate or remix with audio from any Vine on the network.” Vine also introduced a new discovery feature that allows you to “find Vines that use the same audio clip or song.
YouTube Releases New Translation Features
YouTube introduced a new set of translation features designed to help creators make their content more accessible and understandable to an international audience.
Blab Rolls Out Show Cards for the Web
Show cards on Blab are finally here. They are currently only available for new blabs and only on the web, but are coming soon to Blab replays, on iOS and in tweets.
Instagram Limits Access From Third-Party Apps
Instagram announced several platform changes to improve people’s control over their content and set up a more sustainable environment built around authentic experiences on the platform, including a new review process for third-party apps starting December 3, 2015.
Facebook Mobile App Opens to Google Search
Facebook is allowing Google to crawl and index its mobile app, which means mobile search results from Google will display some content from Facebook’s app, including public profile information. The results appear as deep links that will take users to the relevant part of the Facebook app.
If you need help creating and publicizing your videos contact REVStaffing at 855.738.7821.
Or if your schedule is hectic, as most realtors are, schedule an introductory meeting at you convenience.
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Point2 Agent is an online real estate marketing solutions provider that provides technologies to the real estate industry. Point2 Agent offers individuals in real estate a way to succeed regardless of their expertise in the technology savvy real estate industry for over a decade.
Real estate agents who use the Point2 Agent marketing system are able to enhance their web presence in numerous ways utilizing the impressive websites, broad listing 
combinations, and brilliant lead management results.
Aside from creating a platform for the modern real estate agent. Point2 also provides up to minute data information essential for the consumer, property managers and the investor alike. Giving the homebuyer and real estate professional’s knowledge and a competitive advantage in the marketplace.
Point2 Agent system is mobile friendly and is easily accessible for anyone to use, they have tech support and is available to use Monday thru Friday from 8:30 am to 8:30 pm CST.
The Point2 Agent is a marketing tool for those in the real estate industry who want to expand their business into the ever growing social media market. For more information about Point2 Agent, please call customer support at 1-866-977-1777 or go to http://www.point2.com.
Need help staying in contact with all the leads that will soon be coming your way? REVStaffing can gladly assist you with those tasks! Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
With the housing market on the rise, Real Estate Agents are taking on more tasks then they can sometimes handle. From lead generating to preparing mounds of paper work. The agent wants to spend more time nurturing relationships that provide a lasting impression.So what’s an agent to do when the going gets tough?
Ready Chat may be your solution!
Ready Chat offers a team of trained and qualified real estate specialists for the purposes of monitoring and engaging the agents website traffic, converting them into leads all while developing and cultivating them on the agents value, and establishing their trust!
Ready Chat live agents offer monitoring for your website seventeen hours a day, seven days a week in addition to monitoring and engaging your website traffic. Ready Chat agents follow a thoroughly scripted process, working to convert the agent visitors into leads.What does that mean?
Agents can now relax and put more time and energy into what matters most, selling and sealing the deal!!
For more information on Ready Chat and to view a demo, go to http://readychat.com or call 1-888-693-0351
Need help staying in contact with all the leads that will soon be coming your way? REVStaffing can gladly assist you with those tasks! Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
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Customer relationship management (CRM) provider Contactually was not specifically designed only for Realtors. However, a growing number of Realtors nationwide are using Contactually’s cloud-based software to stay in better contact with their clients and database, and the company continues to make their system work for Realtor needs.
Since the company launched at the end of 2011, the CRM systems Contactually provides have continued to make upgrades, many of which are perfect for those in the real estate industry — from agents, to teams, to brokerage firms.
Contactually brings together databases from numerous sources. This includes integrating with Gmail, Google contacts, Google calendar, Yahoo, AOL, Facebook, Twitter, 
LinkedIn, Skype, Foursquare, Tumblr, Flickr, Quora, Klout, Placester, and Zapier, as well as certain other CRM programs like Highrise, Salesforce, BombBomb, MailChimp, SugarCRM, CapsuleCRM, and Producteev.
The idea behind Contactually is to organize all of the users’ many networks and to help keep the users themselves more organized and focused on their relations with contacts.
Relationships can be tracked easily via Contactually’s dashboard. This is where the user will receive daily reminders on actions that need to be taken with certain contacts. Pipelines can show exactly what stage active contacts are in.
Individual emails can be created from within Contactually, as can mass emails to contact databases. Email templates and article sharing plugins are made available to all users. Contacts can be selected to be enrolled in various email programs and campaigns.
For those who need help on understanding all that this system provides, the company offers the Contactually Academy, which consists of a library of “how to” videos, along with daytime live training and support.
Using software that was introduced last year, companies and brokers who sign up their realty offices and agents to Contactually will have a broker dashboard, allowing the
m to see how often and how well their agents are using the CRM programs.
More information on what Contactually can do for Realtors can be found at Contactually.com.
Be sure to like us on Facebook or follow us on LinkedIn for up-to-date information on tools to help you grow your business.
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Holidays are a great time to e-mail your contacts and supply them with informational real estate news and keep your brand in the forefront. Halloween e-mails can be a fun and creative way to share information with your clients and potential clients. For instance, you can send an e-mail titled:
“Don’t let your House look like a Haunted House to Potential Buyers”
- Keep your lawns mowed and your landscaping tidy
- Make sure your house looks fresh and the paint is free from chips
- Keep your house lit at night so people can see it
- Make sure your windows are clean
Another idea is to send out some home winterizing tips titled:
“Keep your Home Safe and Sound this Halloween Season”
- Replace your batteries in your smoke and CO2 detectors
- Clean your fireplace
- Clean gutters
- Schedule a furnace inspection
- Check and replace weather stripping and caulking around windows and doors
- Inspect your insulation and replace where needed
Happy Halloween from The REVStaffing team. We are happy to help you create e-mail and newsletter campaigns. Please call (855) 738-7821 or email us at info@revstaffing.com for more information.
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Do you have a successful brand? If not, you might want to consider dedicating some time
researching and creating one. Branding is the quickest way for you to express what you do and
what you can offer your clients.
5 Tips for Successfully Branding your Real Estate Business.
1. Your Brand should be Recognizable. You want people to see the name, term, symbol or
design and be able to think of you immediately.
2. Your Brand should be Consistent. It should relate to what you do and a feeling you want
people have when they see it.
3. Use your Brand on Everything! To successfully build a recognizable brand identity, you
need to have a strong visual presence and you need to carry it with you and use it on
your website, blog, Facebook, your other social media sites, business cards, letterhead,
advertising etc…
4. Use a Brand Appropriate Email address. Individuals pay less attention to emails from
free email service addresses like Yahoo and Hotmail because they view them as spam.
Use an email that relates to your brand and allows you to stand out from the rest.
5. Develop a Strong Visual Presence – think outside of the box when choosing colors, logos,
images and slogans. Start by defining your core message and choose brand elements
that reflect that message.
The REVStaffing team has experience creating successful brands for our clients. Please call (855) 738-7821 or email us at info@revstaffing.com
and we can help you in creating a unique and recognizable brand for your business.
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