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Uncategorized – RevStaffing https://revstaffing.com Real Estate Virtual Staffing Sun, 13 Jan 2019 15:48:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.4 https://revstaffing.com/wp-content/uploads/2021/01/cropped-new-rs-logo-2020-1-32x32.jpg Uncategorized – RevStaffing https://revstaffing.com 32 32 A Special Tuesday Note to You from Our Social Media Division https://revstaffing.com/a-special-tuesday-note-to-you-from-our-social-media-division/ https://revstaffing.com/a-special-tuesday-note-to-you-from-our-social-media-division/#respond Tue, 22 Jan 2019 12:00:54 +0000 http://revstaffing.com/?p=577 Regular readers of our REVStaffing blog know that we focus a lot of time and energy on getting our clients successfully ramped up and firmly positioned in their use of social media. And while the needs differ from one client to the next, but the bottom line is always the same: We work hard to make you THE local expert.

If you’ve been holding off on getting started with social media, here’s our advice: Don’t wait any longer. Social media isn’t going away – it’s getting bigger. And it can be one of YOUR greatest marketing assets as you head into 2019…if you make it work for you.

The best part? Social media is, for the most part, free. Yes, there are fees associated with some things…and there are things for which you’ll probably want to pay a small monthly fee (like a public Active Rain account). But you don’t have to pay to use Facebook, Twitter, Instagram and LinkedIn, and they’ve been proven time and time again to be among the best (free) marketing tools at your disposal.

There are a lot of myths surrounding the use of social media. These include the idea that social media is overwhelming, and you have to spend hours and hours every week keeping things up to date. Or you may have heard that it’s a waste of time, and doesn’t really generate results. A lot of people think that there’s no way of gauging your success.

We get it. Myths are generated when people are uncomfortable with something, and need excuses for not dispelling their discomfort by learning about the thing they fear. REVStaffing wants you to know that there’s nothing to fear in the prudent use of social media! The savvy and timely use of social media isn’t hard, especially with REVStaffing’s crew in your corner. You are in total control of when, where and how you use it. We do it all for you, and you reap the rewards.

Whether you’re already a REVStaffing client or considering becoming one, you know that we’re dedicated to helping you to grow and nurture your successful business. We encourage you to fill out our free needs analysis; we’ll be happy to discuss ALL of your unique business needs! And be sure to visit our website, and “like” us on Facebook.

Bookmark this page to return for regular updates. If you need assistance in the meantime, please contact us by email at info@revstaffing.com or phone at 855-738-7821, X700.

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How to Get the Most Out of LinkedIn https://revstaffing.com/how-to-get-the-most-out-of-linkedin/ https://revstaffing.com/how-to-get-the-most-out-of-linkedin/#respond Mon, 12 Feb 2018 23:30:48 +0000 http://revstaffing.com/?p=4768

What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to recruit somebody? Or is it one of the best ways to grow your real estate business? If you chose the third option, you are correct. In fact, HubSpot, reports that LinkedIn is three times more effective at generating business leads than Facebook or Twitter. And since leads result in more sales and more money in your pocket, it is clear that LinkedIn cannot be ignored.

Here are 10 ways real estate pros can effectively use LinkedIn to increase their online exposure.

Remember, It’s Not Facebook
First, you should realize that LinkedIn is not like your other social networking sites. LinkedIn is all about business, and you better keep things professional. So no sharing that funny meme your Aunt Linda showed you, and no posting pictures of what you are eating for dinner or your funny cat. There are plenty of other sites for that.

Make Sure Your Profile and Company Page Are Complete
Since you are a real estate practitioner and independent contractor, you have your own professional brand, thus, you should have both a personal profile and a Company Page. Each one should be filled out completely. Not only should every detail be included—like your website, links to your other social media profiles, any awards or certifications you have, and past companies you have worked for—but it should be displayed in a way that is easy to read and engaging.

Include Keywords
Just like you do with your website and blogs, your profile and Company Page should be keyword rich. When people want to find a “real estate agent in Massachusetts,” for example, you want to make sure you show up.

Share Plenty of Content
When you are deciding which content to share on LinkedIn, always have the goal of helping others, but make sure the type of information varies. On one day, post an informative article on a new development in real estate, and on the next, share an opinionated blog post about what agents are doing wrong. Make sure you’re not just sharing your own content. Those who are successful in social media understand that it can’t always be about YOU.

Publish Directly on LinkedIn
Not only should you be sharing loads of information, you should also be writing your own. One thing that makes LinkedIn unique is that it allows you to publish your content for all of LinkedIn to see. They are referred to as long-form posts, and you definitely need to be taking advantage of them. Not only does it make you look more credible when you have them on your profile, but they are searchable both on and off LinkedIn. People do not have to be in your network to view them, and they are able to connect with you directly from the post. This is an invaluable tool for growing your network and establishing your expertise in the real estate industry.

Study Your Analytics
LinkedIn is very generous in the amount of information they provide to you. They tell you exactly which of your posts received interactions and which ones didn’t. You should study these analytics thoroughly so that you can capitalize on what people like and avoid the stuff they don’t.

Connect with Everyone
There has never been, and never will be, a rule that you are only allowed to connect with people that you know on LinkedIn. You should do searches for locals in your area, other agents, home appraisers, mortgage brokers, and anyone else you want. The thing is, there is no such thing as too big of a network. You never know where each connection will lead you. Over the years, I have seen some really shortsighted agents who say, if they don’t know them then they won’t connect. This might be prudent thinking on Facebook, but not on LinkedIn!

Capitalize on LinkedIn Real Estate Groups
One of the hidden gems on LinkedIn is the group feature. They are the difference between agents who really drive traffic back to their website and those who don’t. However, there is a proper way to use them.

You should look for groups within your industry—or groups that contain your target niche or market—that have enough members to get you exposure, but not so many that you get lost in the shuffle. Aim for between 1,000 and 5,000 members. You can also join a few of the larger groups for when you are sharing something of a more general nature.

When you interact within the groups, remember that you are there to add value. You should respond to others’ questions, give your opinions, share advice, and ask questions that make people think. You should not post links to your site unless it is something of value.

Don’t try to be active on too many groups at once, or you will not be able to provide anything useful to any of them. Instead, choose three or four that you really think could boost your exposure and make sure to check-in with them several times per week. Some excellent real estate groups to take a look at joining are The National Association of REALTORS®, Real Estate Professionals Group, and Real Estate Professional Referral Group.

Once you are part of a conversation, don’t leave it unfinished. Always go back to see if anyone has responded to what you said.

After you have established yourself within the group, you can start asking your own questions and solicit feedback. If you ask one that garners a lot of attention, you will even be featured as a top contributor within the group, increasing your visibility tenfold.

Start Your Own Group
If you are really ambitious, it could be time to found your own group. This puts you in the driver’s seat, and, if done correctly, can really catapult your recognition in the real estate industry. In order to set the precedent, you should set up an auto-email that goes out to all new members welcoming them to the group and setting the ground rules (like no soliciting). You can also let them know that you will be sending out weekly or monthly emails with industry resources and tricks of the trade.

Help Others
Finally, you should take a few minutes each day to endorse and recommend other people. They will appreciate the gesture and may even return the favor.

If you need help with your LinkedIn and other social media marketing let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!

Follow us on Facebook and LinkedIn!

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Why It’s Important to Generate Leads Using Social Media https://revstaffing.com/important-generate-leads-using-social-media/ https://revstaffing.com/important-generate-leads-using-social-media/#respond Mon, 30 Oct 2017 21:38:40 +0000 http://revstaffing.com/?p=4756

Before we can talk about generating leads on social media, let’s define exactly what we mean when we talk about leads. Leads are simply potential customers who have expressed some interest in your real estate business and have provided contact information you can use to follow up with more information. You can then pass these leads directly to your VA or engage with them using a tailored content marketing program.

Generating Leads
Why is it important to think about how to generate leads on social media? Consider that 90 percent of decision-makers say they never respond to cold calls. On the other hand, 76 percent of buyers are ready to have a conversation on social media.

If you’re not producing your sales team with a steady stream of potential new customers, you’re doing your business a disservice. And you’re doing yourself a disservice too. Because lead generation metrics are a key way to prove the value of your social marketing efforts. Perhaps the greatest benefit of lead generation using social media specifically is the ability to focus on highly qualified leads through advanced targeting. After all, marketing analysis shows that improving the quality of leads is the most significant goal for marketers, while simply increasing the quantity of leads comes in third. Recent studies show that 70% of leads are generated thru social media.

The benefits of using social media to generate quality leads will also lead to an increase in website traffic and brand awareness for your real estate business. If you need help with your social media marketing let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!

 

*info courtesy of https://blog.hootsuite.com

 

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Downloading Your Facebook Live Videos on Your Social Media https://revstaffing.com/downloading-facebook-live-videos-social-media/ https://revstaffing.com/downloading-facebook-live-videos-social-media/#respond Mon, 25 Sep 2017 21:55:22 +0000 http://revstaffing.com/?p=4730

Are you using Facebook Live? Do you want more mileage out of your broadcasts?

Reusing your Facebook Live video can help improve your impact and visibility.

In this article, you’ll discover how to download your Facebook Live videos on other social media platforms.

Download from Your Facebook Profile
Facebook Live lets you broadcast a live-stream video from your phone. If you’ve live-streamed a great video you’d like to keep, follow these steps to download the video file from your Facebook:

First, log into Facebook.com and go to your profile.

Next, locate the Videos tab below your profile’s cover photo (along the bottom of the image or in the More drop-down).

Now, click on Videos to see a list of videos you’ve posted to your profile.

Your Facebook profile page is where you can see how your profile appears to other users. Find your videos in the tabs along the bottom of your cover photo.

Next, click on the thumbnail of the Facebook Live video. After the video opens, click on Options (along the bottom of the video) to reveal the menu to download it.

Options for your Facebook Live video include downloading as SD (standard definition) or HD (high definition).

Once you click the Download option, your stand-alone video will open. Right-click on the video and select Save Video As to save the video as an MP4 file to your computer.

Download from Your Facebook Page
If your Facebook page is lively, the steps below are your best route to download your Facebook Live video from your page. Note: You must be an authorized manager on the page to access the options below. Let’s get started!

Once you complete a Facebook Live video from your page, you have a few optimization options to increase the reach and purpose of your post. (The options below are presently only available for Facebook Live videos streamed from a Facebook page.)

First, log into the Facebook page you used for your Facebook Live post. Next, click on the Publishing Tools tab along the top.

Look at the tabs along the top of your Facebook page to select Publishing Tools.

In the left-hand column of tabs, Click on Videos to see a list of your page’s posted videos. Find and click on the Facebook Live video you wish to download.

Look for the Video Details pop-up window. Along the bottom, you’ll see any posts related to your video. Click on the post link to uncover additional optimization and download options for your video.

While the Video Details window provides performance statistics for your Facebook Live video, you need to access the original post to download the video.

In the bottom-right corner of the Post Details pop-up window, find and click on the Edit Post button.

To optimize your Facebook Live video from the Basic tab, add titles, tags, and custom thumbnail images. From the Advanced Tab, you can also choose to allow or prevent your video from being embedded in an external website.

After you’ve shot and posted your Facebook Live video, go to the Edit Video box to optimize your broadcast for searches and viewers.

In addition, you can upload a Closed Captioning file to your video for access by the hearing-impaired.

Next, look for the gear icon above the top-right corner of your video’s image. Click the gear icon and select which version you want to download.

In addition to selecting download options for your Facebook Live video, don’t forget to optimize your video using the Basic, Captions, and Advanced tabs in the Edit Video box.

Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!

 

 

 

 

 

 

*Courtesy of www.socialmediaexaminer.com

 

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5 Types of YouTube Video’s to Add to Your Business Channel https://revstaffing.com/5-types-youtube-videos-add-business-channel/ https://revstaffing.com/5-types-youtube-videos-add-business-channel/#respond Fri, 15 Sep 2017 15:38:13 +0000 http://revstaffing.com/?p=4725

Do you want to add more video to your YouTube channel? Are you wondering how to develop a content plan for YouTube? By adding the right variety of video to your YouTube channel is ideal for driving conversions and engagement.

In this article, you’ll discover 5 types of YouTube video to add to your business channel.

Create a Featured Video to Tell Viewers What They’ll Find on Your YouTube Channel

Have you ever visited a business’s website to find there wasn’t an About Us page and you had trouble figuring out what they’re all about? Many people click away when they can’t figure out where to find that information. You don’t want that to happen on your site, nor on your YouTube channel.

Channel introduction videos are the best way to tell new visitors about your business and the content you’re sharing on YouTube. In your video, welcome users to your channel and let them know what you do. Unfortunately, plenty of businesses with otherwise amazing channels forget to use intro videos.

When you introduce your YouTube channel, keep the video short, between 30 seconds and 2 minutes. Include content that’s as evergreen as possible so you don’t have to worry about updating the video constantly, although you should check every six months to make sure it’s still relevant.

For example, the Cartooning 4 Kids How to Draw channel introduces itself in just 35 seconds. The video highlights what the channel has to offer (tutorials, daily lessons, and contests). It also explains that you don’t need any drawing skills and you can find challenges to develop your skills if you like. The video then ends with a call to action.

You should include branding on your introduction video. For example, feature your logo in the corner or as the opening thumbnail. Keep the format and visual template of this video consistent with everything else on your channel.

Make Educational Videos to Explore Focused Topics
Educational videos, like tutorials, offer viewers immediate value. Tutorials can technically fit into this category, but educational content isn’t limited to how-to videos. For example, instead of making a video tutorial on “How to teach your dog to sit,” you could make a video that explains, “Why you should adopt a pet.”

Because educational videos are so information-dense, they must address one very specific topic and stay focused. Brevity is definitely an advantage with this type of video. Make the video long enough that it’s thorough, but not so long that it feels like a lecture. For more information, refer viewers to a blog post or lead magnet that’s designed to capture lead information.

Answering questions your customers have asked is a great way to generate an educational video your followers will want to see, as illustrated in the example below.

Shoot On-Location to Give Fans an Inside Look at Your Business
Behind-the-scenes content is extremely popular on social media sites including YouTube. This type of video thrives on the transparency and authenticity that today’s customers crave.

When creating behind-the-scenes YouTube videos, make sure you have a purpose for the video. You can show off the new office space or demonstrate how a product is made. With a specific, brief topic, you can tell an engaging story and share insight or “insider knowledge.” In this way, behind-the-scenes content can help you shape how customers see you and your products.

In a behind-the-scenes video, featuring charismatic employees can help build the face of your company. To build rapport with your audience, choose someone who’s comfortable on camera and is naturally likable.

Design a Promo Video to Support a Marketing Campaign Launch
Most businesses start or are involved with a campaign at some point, whether it’s a promotional campaign like a social contest or partnering with a nonprofit for a fundraiser. Campaign kickoff YouTube videos are an effective way to announce your campaign and introduce it to your audience.

Keep your kickoff video under 2 minutes. In that time, tell people why they need to care immediately and pique their interest. Videos are a great choice for evoking an emotional response. Whether you want to generate excitement or pull at the heartstrings, make sure everything in the video targets that feeling.

Final Thoughts
Your YouTube channel can offer a wealth of exposure, leads, and even conversions, but businesses need to use the platform differently than users. This means the types of videos you create and share must be different than the always-sought-after “viral video.” All businesses on YouTube should use a combination of these five types of videos for best results.

Need help staying in contact with all the leads that will soon be coming your way? REVStaffing can gladly assist you with those tasks!

Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!

revstaffing LLC

 

 

 

 

 

*Courtesy of www.socialmediaexaminer.com

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10th Anniversary Contest Winner-Door Prize Winners https://revstaffing.com/10th-anniversary-contest-winner-2/ https://revstaffing.com/10th-anniversary-contest-winner-2/#respond Thu, 25 Sep 2014 19:10:38 +0000 http://revstaffing.com/?p=3091  

revs logo draft

REVStaffing would like to congratulate our Door Prize Winners of our 10th Anniversary Contest!

 

We had 3 Door Prize Winners – of 1 HOUR FREE ADMIN Service from REVStaffing

 

 

 

Ileana Rodriquez with RE/MAX Advance Realty,

 

John Reeves with Reef Point Realty & Construction

 

Ilse Winzer with Lake Okanagan Realty

 

Learn more about how REVStaffing can help your Business.

 

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Cultivate Your Business through Charitable Work https://revstaffing.com/cultivate-your-business-through-charitable-work/ https://revstaffing.com/cultivate-your-business-through-charitable-work/#respond Sun, 25 Mar 2012 01:05:47 +0000 http://revstaffing.com/?p=1025

Your real estate business may currently be on the increase.  The warmer weather is bringing buyers out of hibernation and sellers are planting flowers to enhance their home’s curb appeal.  It is great to be busy doing what you love! But if you find that your work is decreasing the time you spend volunteering for your favorite charity, take a moment to reconsider. How does charitable work help to develop and increase your business?

1. Enhance your identity in the community.

Real estate professionals love people, and that is probably why it is natural to want to reach out and help in your community. Getting involved with a charity or non-profit – especially a local organization – can build and maintain your good reputation in your local area. And often, the free press and marketing that you receive is a valuable bonus.

2. Options for new personal contacts

Finding a cause that is special to you is important. Not only will you put your heart into volunteer work that you love, you will also enlarge your sphere of like-minded friends who can become clients or great advocates for you and your business. During your volunteering, you may also come in contact with potential clients who you might not have met otherwise in your daily life.

3. Improve your professional profile or resume

Clients and business associates like to see that you have an interest and involvement in the community.  You can show them on your professional resume that your personal and professional skills are beneficial beyond just your real estate business. Use words like “tutor”, “advocate”, “liaison” and “consultant” instead of simply “volunteer” to describe the important charitable work that you do.

4. Personal satisfaction

Although the professional benefits of volunteering are important, the most positive benefit of charitable work may be the personal satisfaction we experience from helping others.  You may not be able to put a dollar figure on that kind of fulfillment, but volunteering can renew your personal outlook and in turn strengthen your dedication to helping people in your daily business transactions. That kind of return on investment is priceless!

Although you can’t let time spent volunteering overshadow your real estate tasks, a good balance between the two can lead to a more successful business and a happier you!

Let us help you with your business goals! Discover today how we dramatically boost our clients’ productivity. Make your next step towards better organization to shoot us an email or give us a call for a free needs analysis. We’ll be happy to discuss ALL of your unique 2012 business needs; ask how we can give your business a LIFT! Be sure to visit our website, and “like” us on Facebook at http://www.facebook.com/RevstaffingVAs

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Spring is Upon Us – Freshen up Your Business Strategies https://revstaffing.com/spring-is-upon-us-freshen-up-your-business-strategies/ https://revstaffing.com/spring-is-upon-us-freshen-up-your-business-strategies/#respond Tue, 20 Mar 2012 17:51:55 +0000 http://revstaffing.com/?p=998 You may be experiencing the telltale signs of spring: longer days, lighter coats being pulled out of the closet, new life blooming outdoors and more clients calling to buy and sell their homes. Even if you are not yet seeing all the signs, spring is upon us nonetheless. It is a great opportunity to “clean house” and freshen up our business strategies. Here are a few simple tips to put some new life into your business:

 1. De-clutter – Take some of the stress out of your work days by allocating a chunk of time to file or throw away all of those items in the “I’ll Deal with It Later” bin. We all have them, whether it’s a corner of a desk or a box on the floor.

Invest in a scanner to create electronic files for everything that you can, and place them on an external hard drive or “in the cloud” online. Create new strategies for managing those hard-to-categorize items. Delegate these tasks if necessary. Give your office a new look to give you a rejuvenated outlook on your business.

2. Retrain – Beyond industry continuing education, there is an ongoing need to keep updated on the local real estate market, the community as a whole, technology and more. Real estate agents are expected to be an expert in many areas, and it can be a challenge to find the time to stay current on all there is to know.

Schedule as little as an hour per week to catch up on pertinent news, community happenings, real estate technology, marketing ideas and any other processes or information that will keep you a cutting edge real estate professional. Offer training classes for your employees to keep your entire office up to date and efficient. A Professional Real Estate Virtual Assistant (PREVA) can also be a great asset to you in keeping up with current technologies and best practices.

3. Evaluate your brand identity – Marketing and brand identity have always been essential elements to a successful real estate business. Whether it is print advertising, direct mailings, billboards or online marketing, real estate agents strive to familiarize the community to their name, face and good reputation. Just like with every other business, they also try to get the most exposure for their allocated budget.

Take some time to evaluate your 2011 marketing campaigns and see where you got the most “bang for your buck.” It is a fact that real estate clients are looking more to the internet to commence their home buying or selling process, so be sure to take advantage of the free or low cost internet tools and social marketing outlets that are available. Try to take an outsider’s view of your personal branding. Is it portraying the knowledge, skill and special talents that you possess? A real estate virtual assistant can help you achieve your 2012 marketing goals.

4. Find Balance – As a real estate professional, it is often difficult to separate work life from personal life. Round-the-clock working hours and the other pressures of running your own business may leave you exhausted and lacking in time for yourself or your family. If carving out time for your own needs seems a luxury, be sure to remind yourself that you must rejuvenate to stay productive and efficient. Don’t feel guilty about your “Me Time!” It is the best gift that you can give yourself, your clients and your business.

Block out a section weekly on your calendar for personal time, and don’t answer business calls or book appointments during that period. Delegate as many tasks as possible to your support staff.  Find an accountability buddy who will join you in mutual encouragement toward the goal of more personal time. You deserve to take time to enjoy the benefits of all of your hard work.

Discover today how we dramatically boost our clients’ productivity. Make your next step towards better organization to shoot us an email or give us a call for a free needs analysis. We’ll be happy to discuss ALL of your unique 2012 business needs; ask how we can give your business a LIFT! Be sure to visit our website, and “like” us on Facebook at http://www.facebook.com/RevstaffingVAs.  Enjoy this spring season!

 

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Better Branding & Communication – The New Facebook Page Format https://revstaffing.com/better-branding-communication-the-new-facebook-page-format/ https://revstaffing.com/better-branding-communication-the-new-facebook-page-format/#respond Thu, 08 Mar 2012 02:25:08 +0000 http://revstaffing.com/?p=969 Get your creative hat on! Timeline, the newest upgrade to Facebook, is scheduled to affect all business and fan pages on March 30, and the focus is going to be on visual appearance and easier communication. Although the Timeline format has been available for Facebook personal profiles for a while, the combination of the Timeline with the already powerful page format provides administrators with an enhanced set of tools to brand, market, generate leads and communicate!

Here are a few highlights of the new Facebook page Timeline, and how you can create a personal experience for your visitors. You can also seamlessly integrate your current online branding.

1. Cover Photo: On your personal profile, you may be using the Cover Photo to display photos of beautiful cityscapes, beach scenes or your family. The Cover Photo on your business page is now your opportunity to majorly promote your brand and personality. See how the Coca Cola page below has utilized the Cover Page to promote the familiar brand and related the emotions of refreshment, relaxation and enjoyment.

You now have the opportunity to easily enhance your brand identity and personal style through this 850 x 315 pixel image. Think of the personal touch that you want to exhibit for your business and make the most of the Cover Photo.

2. Profile Picture: Tucked inside the Cover Photo is a smaller Profile Picture area where you can put a photo of yourself. Its close proximity to the Cover Photo on the page will allow visitors to associate you with your brand. It is a simple, yet powerful, marketing strategy. Since it is a small photo, it will be easiest to see a tight headshot in portrait orientation.

3. About Box: The same information is available in the About Box that there was before, but there is more space dedicated to it now, and it noticeably appears directly under the Profile Picture. Unlike it does in the current page format, the About Box will not drop down the page below pictures and multiple tabs. It is a great permanent area to display a call to action to your visitors. Utilize this area wisely, filling in the information that you want to show, and put a tag line and website links for your business.

4. Visual Tabs: The tabs that now show up on the left navigation area of your page will now be more clearly displayed as visual tabs right under the Cover Photo. Up to twelve of the applications and links that you currently have on your page will be accessible here, with the first four visible. There is a great branding opportunity in this area, as you can easily create an image as the cover for each of the image tabs. Calls to action such as “5 Tips to a Quick Home Sale” can be made into a cover image for your tabs. These Visual Tabs are also a permanent display at the top of your page, and can be a super marketing tool.

5. Pinning a Post: You will now be able to choose a favorite photo, video or other post to “pin” to the top of your page for up to seven days, and you can change it at any time. Any post that you choose to pin will be moved to the top left-hand side of your Timeline and will be the first item showing in your feed. You can choose to pin a picture of your “Client of the Week”, a weekly poll question, an informative video, a call to action and link to your website, or a custom graphic further displaying your brand. The possibilities are endless!

6. Highlight Star: Another option to emphasize important information is the Highlight Star. Each post has an edit tab that appears when you hover over it. Clicking the star will span your post across the two-column layout, and any photos or videos will expand to fit the area. This is a great way to bring more color and visual excitement to your page! Unlike with pinning a post, a highlighted item will stay in the same place on your Timeline. However, highlighted area will expand to as much as a whopping 850 x 400 pixels, even larger than the Cover Photo! High quality images, especially in the landscape format, look spectacular when highlighted across your page. Keep your eyes out for photo opportunities during your day that can be highlighted on your Facebook page!

7. Message Button: The current page format does not allow visitors to send you private messages. Their only options are to comment on a current post, or create a public post of their own to communicate with you as the page administrator. The new Timeline format offers a Message Button right under the Cover Photo, so visitors can now send you a private message. This is helpful for lead generation, because visitors who may not feel comfortable announcing their needs in public can now send you a private request for more information about you and your business.

8. Enhanced Administrative Tools: The Timeline now offers a much easier way to manage your page with an easily maneuverable dashboard format. A quick view of Notifications, Messages, Recent Likes and Insights is visible to you as the administrator when you access your page. It will be easier to monitor recent activity, view the effectiveness of your posts and communicate with your fans.

This overview should get you started on your journey to new marketing heights with your Facebook page. If you are interested in getting started now with your new Facebook Timeline, visit your page and follow the prompts at the top to preview the new format. You will have the option to publish your new Timeline now, before the March 30 changeover takes place for all pages.

Our REVStaffing virtual assistants dramatically boost our clients’ productivity. Take your next step towards better organization of your residential or commercial business by sending us an email, or give us a call  for a  free needs analysis. We’ll be happy to discuss ALL of your unique 2012 business needs; ask how we can give your business a LIFT! Be sure to visit our website, and “like” us on Facebook at http://www.facebook.com/RevstaffingVAs.

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All for One: Connecting Your Social Networking Sites https://revstaffing.com/all-for-one-connecting-your-social-networking-sites/ https://revstaffing.com/all-for-one-connecting-your-social-networking-sites/#respond Thu, 01 Mar 2012 00:38:18 +0000 http://revstaffing.com/?p=963 We don’t know about you, but here at REVStaffing our virtual assistants occasionally have some difficulty keeping up with all of the user names and passwords for their many social networking accounts. Some passwords require a capitalized letter and a number. Some just require a number. It’s exhausting! This is a great reason for linking all of your social networking accounts together. Linking means that one post will be seen across all of your networks, without you having to log into more than one account.

Let’s start with Twitter, which has been a major player on the social networking scene for quite some time. For those of you that don’t understand the point or the power of Twitter, let us briefly explain. Tweets are treated like tags by Google search crawlers. This means that what you tweet will show up in Google search engines, thus improving you SEO (search engine optimization). For this reason, it’s important to start your tweets with keywords and buzz phrases. And of course, always include a link to your website or blog.

We’ve included a step by step guide to help you link your Twitter account so that your tweets appear on the three most popular social networking sites: Facebook, LinkedIn, and Google+.

Facebook

  1. Visit apps.facebook.com/twitter. This will prompt you to log into your Twitter account.

  2. Upon logging in, click the link that allows Twitter to post your tweets to Facebook.

  3. You may then be prompted to sign into Facebook to complete the process.

LinkedIn

  1. Log in and click the small arrow next to your name in the upper right corner.

  2. Click settings

  3. At the bottom on the screen, you will see a box connected to a “profile” tab. In this box, below the word “settings,” click “manage your twitter settings.”

  4. Add your twitter account, customize the settings to your liking, and save changes.

Google+

  1. Log in and click Account Overview

  2. Click the link that says “connecting accounts”

  3. Check the appropriate box, next to the account you want connected, that says “show on my public Google profile.”

  4. Follow final prompts to verify your Twitter account.

It’s as easy as that! Now your tweets will appear on Twitter, Facebook, LinkedIn, and Google+, saving you both time and energy.

Our REVStaffing virtual assistants dramatically boost our clients’ productivity. Take your next step towards better organization of your residential or commercial business by sending us an email, orgive us a callfor a free needs analysis. We’ll be happy to discuss ALL of your unique 2012 business needs; ask how we can give your business a LIFT! Be sure to visit our website, and“like” us on Facebook at http://www.facebook.com/RevstaffingVAs.

2012 REVStaffing©

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