The holidays are behind us and 2021 is here. If you haven’t started yet, now’s the time to plan your business strategy for 2021. However, it can be difficult to figure out where to start. Keep in mind that you’ll always have a long to-do list but prioritizing your crucial tasks can help you get organized and start the year off strong.
Start with something small.
Even if you’re short on time, there are still small ways you can start planning for 2021. One of the most important and simple things you can do to prepare your business for the upcoming year is to take the time to get organized. This can include your office, client files, marketing materials, and listing profiles. Reviewing these will also help remind you of tasks you were putting off or planned to do but were never able to get to.
Attract more leads in the coming year.
Much of the time, your potential clients find and evaluate you online before they ever reach out to you. Everything from your website to your Facebook reviews is under the scrutinizing gaze of buyers and sellers. If your online presence is lacking, you might be missing out on potential lead opportunities. Because of this, you should verify your business on all major search engines. Additionally, remember that the majority of consumers trust online reviews as much as personal recommendations. Take a look at your online reputation to make sure you’re presenting your best image so that online browsers will be more likely to reach out to you. If you don’t have any online reviews, ask your current clients to add some feedback to your Facebook page, Google, or other online locations.
Plan new ways to communicate with current clients.
Now’s also a great time to set up ways to keep in contact with your current clients so that you can avoid losing touch when your schedule is tight. First, consider ways that you can divide your clients so that you can create targeted marketing pieces for each group. Then, create an email campaign for each group with content tailored specifically for them, so that they know that you’re thinking about them all year long. Your campaigns can be as simple as “5 Ways to Boost Your Curb Appeal” or “Top Reasons to Stage Your Home.”
Another way to keep up with clients is by scheduling out your social media posts. Create a simple content calendar and schedule some posts in advance so that your current followers will have more opportunities to interact with you throughout the year.
Planning ahead can play a big part in achieving your goals for2021. Once you’ve worked through your small goals, it’ll be easier to create and implement a long-term strategy that’ll make 2021 your most successful year yet.
If you need administrative assistance to get ready for 2021, contact us at REVStaffing or Call Today @ 855-738-7821 X700
#REVStaffing #2021 #virtualassistant #PREVA #realestateVA #transactioncoordination #listingcoordination
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What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to recruit somebody? Or is it one of the best ways to grow your real estate business? If you chose the third option, you are correct. In fact, HubSpot, reports that LinkedIn is three times more effective at generating business leads than Facebook or Twitter. And since leads result in more sales and more money in your pocket, it is clear that LinkedIn cannot be ignored.
Here are 10 ways real estate pros can effectively use LinkedIn to increase their online exposure.
Remember, It’s Not Facebook
First, you should realize that LinkedIn is not like your other social networking sites. LinkedIn is all about business, and you better keep things professional. So no sharing that funny meme your Aunt Linda showed you, and no posting pictures of what you are eating for dinner or your funny cat. There are plenty of other sites for that.
Make Sure Your Profile and Company Page Are Complete
Since you are a real estate practitioner and independent contractor, you have your own professional brand, thus, you should have both a personal profile and a Company Page. Each one should be filled out completely. Not only should every detail be included—like your website, links to your other social media profiles, any awards or certifications you have, and past companies you have worked for—but it should be displayed in a way that is easy to read and engaging.
Include Keywords
Just like you do with your website and blogs, your profile and Company Page should be keyword rich. When people want to find a “real estate agent in Massachusetts,” for example, you want to make sure you show up.
Share Plenty of Content
When you are deciding which content to share on LinkedIn, always have the goal of helping others, but make sure the type of information varies. On one day, post an informative article on a new development in real estate, and on the next, share an opinionated blog post about what agents are doing wrong. Make sure you’re not just sharing your own content. Those who are successful in social media understand that it can’t always be about YOU.
Publish Directly on LinkedIn
Not only should you be sharing loads of information, you should also be writing your own. One thing that makes LinkedIn unique is that it allows you to publish your content for all of LinkedIn to see. They are referred to as long-form posts, and you definitely need to be taking advantage of them. Not only does it make you look more credible when you have them on your profile, but they are searchable both on and off LinkedIn. People do not have to be in your network to view them, and they are able to connect with you directly from the post. This is an invaluable tool for growing your network and establishing your expertise in the real estate industry.
Study Your Analytics
LinkedIn is very generous in the amount of information they provide to you. They tell you exactly which of your posts received interactions and which ones didn’t. You should study these analytics thoroughly so that you can capitalize on what people like and avoid the stuff they don’t.
Connect with Everyone
There has never been, and never will be, a rule that you are only allowed to connect with people that you know on LinkedIn. You should do searches for locals in your area, other agents, home appraisers, mortgage brokers, and anyone else you want. The thing is, there is no such thing as too big of a network. You never know where each connection will lead you. Over the years, I have seen some really shortsighted agents who say, if they don’t know them then they won’t connect. This might be prudent thinking on Facebook, but not on LinkedIn!
Capitalize on LinkedIn Real Estate Groups
One of the hidden gems on LinkedIn is the group feature. They are the difference between agents who really drive traffic back to their website and those who don’t. However, there is a proper way to use them.
You should look for groups within your industry—or groups that contain your target niche or market—that have enough members to get you exposure, but not so many that you get lost in the shuffle. Aim for between 1,000 and 5,000 members. You can also join a few of the larger groups for when you are sharing something of a more general nature.
When you interact within the groups, remember that you are there to add value. You should respond to others’ questions, give your opinions, share advice, and ask questions that make people think. You should not post links to your site unless it is something of value.
Don’t try to be active on too many groups at once, or you will not be able to provide anything useful to any of them. Instead, choose three or four that you really think could boost your exposure and make sure to check-in with them several times per week. Some excellent real estate groups to take a look at joining are The National Association of REALTORS®, Real Estate Professionals Group, and Real Estate Professional Referral Group.
Once you are part of a conversation, don’t leave it unfinished. Always go back to see if anyone has responded to what you said.
After you have established yourself within the group, you can start asking your own questions and solicit feedback. If you ask one that garners a lot of attention, you will even be featured as a top contributor within the group, increasing your visibility tenfold.
Start Your Own Group
If you are really ambitious, it could be time to found your own group. This puts you in the driver’s seat, and, if done correctly, can really catapult your recognition in the real estate industry. In order to set the precedent, you should set up an auto-email that goes out to all new members welcoming them to the group and setting the ground rules (like no soliciting). You can also let them know that you will be sending out weekly or monthly emails with industry resources and tricks of the trade.
Help Others
Finally, you should take a few minutes each day to endorse and recommend other people. They will appreciate the gesture and may even return the favor.
If you need help with your LinkedIn and other social media marketing let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
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Before we can talk about generating leads on social media, let’s define exactly what we mean when we talk about leads. Leads are simply potential customers who have expressed some interest in your real estate business and have provided contact information you can use to follow up with more information. You can then pass these leads directly to your VA or engage with them using a tailored content marketing program.
Generating Leads
Why is it important to think about how to generate leads on social media? Consider that 90 percent of decision-makers say they never respond to cold calls. On the other hand, 76 percent of buyers are ready to have a conversation on social media.
If you’re not producing your sales team with a steady stream of potential new customers, you’re doing your business a disservice. And you’re doing yourself a disservice too. Because lead generation metrics are a key way to prove the value of your social marketing efforts. Perhaps the greatest benefit of lead generation using social media specifically is the ability to focus on highly qualified leads through advanced targeting. After all, marketing analysis shows that improving the quality of leads is the most significant goal for marketers, while simply increasing the quantity of leads comes in third. Recent studies show that 70% of leads are generated thru social media.
The benefits of using social media to generate quality leads will also lead to an increase in website traffic and brand awareness for your real estate business. If you need help with your social media marketing let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
*info courtesy of https://blog.hootsuite.com
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Are you using Facebook Live? Do you want more mileage out of your broadcasts?
Reusing your Facebook Live video can help improve your impact and visibility.
In this article, you’ll discover how to download your Facebook Live videos on other social media platforms.
Download from Your Facebook Profile
Facebook Live lets you broadcast a live-stream video from your phone. If you’ve live-streamed a great video you’d like to keep, follow these steps to download the video file from your Facebook:
First, log into Facebook.com and go to your profile.
Next, locate the Videos tab below your profile’s cover photo (along the bottom of the image or in the More drop-down).
Now, click on Videos to see a list of videos you’ve posted to your profile.
Your Facebook profile page is where you can see how your profile appears to other users. Find your videos in the tabs along the bottom of your cover photo.
Next, click on the thumbnail of the Facebook Live video. After the video opens, click on Options (along the bottom of the video) to reveal the menu to download it.
Options for your Facebook Live video include downloading as SD (standard definition) or HD (high definition).
Once you click the Download option, your stand-alone video will open. Right-click on the video and select Save Video As to save the video as an MP4 file to your computer.
Download from Your Facebook Page
If your Facebook page is lively, the steps below are your best route to download your Facebook Live video from your page. Note: You must be an authorized manager on the page to access the options below. Let’s get started!
Once you complete a Facebook Live video from your page, you have a few optimization options to increase the reach and purpose of your post. (The options below are presently only available for Facebook Live videos streamed from a Facebook page.)
First, log into the Facebook page you used for your Facebook Live post. Next, click on the Publishing Tools tab along the top.
Look at the tabs along the top of your Facebook page to select Publishing Tools.
In the left-hand column of tabs, Click on Videos to see a list of your page’s posted videos. Find and click on the Facebook Live video you wish to download.
Look for the Video Details pop-up window. Along the bottom, you’ll see any posts related to your video. Click on the post link to uncover additional optimization and download options for your video.
While the Video Details window provides performance statistics for your Facebook Live video, you need to access the original post to download the video.
In the bottom-right corner of the Post Details pop-up window, find and click on the Edit Post button.
To optimize your Facebook Live video from the Basic tab, add titles, tags, and custom thumbnail images. From the Advanced Tab, you can also choose to allow or prevent your video from being embedded in an external website.
After you’ve shot and posted your Facebook Live video, go to the Edit Video box to optimize your broadcast for searches and viewers.
In addition, you can upload a Closed Captioning file to your video for access by the hearing-impaired.
Next, look for the gear icon above the top-right corner of your video’s image. Click the gear icon and select which version you want to download.
In addition to selecting download options for your Facebook Live video, don’t forget to optimize your video using the Basic, Captions, and Advanced tabs in the Edit Video box.
Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
*Courtesy of www.socialmediaexaminer.com
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Do you want to add more video to your YouTube channel? Are you wondering how to develop a content plan for YouTube? By adding the right variety of video to your YouTube channel is ideal for driving conversions and engagement.
In this article, you’ll discover 5 types of YouTube video to add to your business channel.
Create a Featured Video to Tell Viewers What They’ll Find on Your YouTube Channel
Have you ever visited a business’s website to find there wasn’t an About Us page and you had trouble figuring out what they’re all about? Many people click away when they can’t figure out where to find that information. You don’t want that to happen on your site, nor on your YouTube channel.
Channel introduction videos are the best way to tell new visitors about your business and the content you’re sharing on YouTube. In your video, welcome users to your channel and let them know what you do. Unfortunately, plenty of businesses with otherwise amazing channels forget to use intro videos.
When you introduce your YouTube channel, keep the video short, between 30 seconds and 2 minutes. Include content that’s as evergreen as possible so you don’t have to worry about updating the video constantly, although you should check every six months to make sure it’s still relevant.
For example, the Cartooning 4 Kids How to Draw channel introduces itself in just 35 seconds. The video highlights what the channel has to offer (tutorials, daily lessons, and contests). It also explains that you don’t need any drawing skills and you can find challenges to develop your skills if you like. The video then ends with a call to action.
You should include branding on your introduction video. For example, feature your logo in the corner or as the opening thumbnail. Keep the format and visual template of this video consistent with everything else on your channel.
Make Educational Videos to Explore Focused Topics
Educational videos, like tutorials, offer viewers immediate value. Tutorials can technically fit into this category, but educational content isn’t limited to how-to videos. For example, instead of making a video tutorial on “How to teach your dog to sit,” you could make a video that explains, “Why you should adopt a pet.”
Because educational videos are so information-dense, they must address one very specific topic and stay focused. Brevity is definitely an advantage with this type of video. Make the video long enough that it’s thorough, but not so long that it feels like a lecture. For more information, refer viewers to a blog post or lead magnet that’s designed to capture lead information.
Answering questions your customers have asked is a great way to generate an educational video your followers will want to see, as illustrated 
in the example below.
Shoot On-Location to Give Fans an Inside Look at Your Business
Behind-the-scenes content is extremely popular on social media sites including YouTube. This type of video thrives on the transparency and authenticity that today’s customers crave.
When creating behind-the-scenes YouTube videos, make sure you have a purpose for the video. You can show off the new office space or demonstrate how a product is made. With a specific, brief topic, you can tell an engaging story and share insight or “insider knowledge.” In this way, behind-the-scenes content can help you shape how customers see you and your products.
In a behind-the-scenes video, featuring charismatic employees can help build the face of your company. To build rapport with your audience, choose someone who’s comfortable on camera and is naturally likable.
Design a Promo Video to Support a Marketing Campaign Launch
Most businesses start or are involved with a campaign at some point, whether it’s a promotional campaign like a social contest or partnering with a nonprofit for a fundraiser. Campaign kickoff YouTube videos are an effective way to announce your campaign and introduce it to your audience.
Keep your kickoff video under 2 minutes. In that time, tell people why they need to care immediately and pique their interest. Videos are a great choice for evoking an emotional response. Whether you want to generate excitement or pull at the heartstrings, make sure everything in the video targets that feeling.
Final Thoughts
Your YouTube channel can offer a wealth of exposure, leads, and even conversions, but businesses need to use the platform differently than users. This means the types of videos you create and share must be different than the always-sought-after “viral video.” All businesses on YouTube should use a combination of these five types of videos for best results.
Need help staying in contact with all the leads that will soon be coming your way? REVStaffing can gladly assist you with those tasks!
Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
*Courtesy of www.socialmediaexaminer.com
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