Before we can talk about generating leads on social media, let’s define exactly what we mean when we talk about leads. Leads are simply potential customers who have expressed some interest in your real estate business and have provided contact information you can use to follow up with more information. You can then pass these leads directly to your VA or engage with them using a tailored content marketing program.
Generating Leads
Why is it important to think about how to generate leads on social media? Consider that 90 percent of decision-makers say they never respond to cold calls. On the other hand, 76 percent of buyers are ready to have a conversation on social media.
If you’re not producing your sales team with a steady stream of potential new customers, you’re doing your business a disservice. And you’re doing yourself a disservice too. Because lead generation metrics are a key way to prove the value of your social marketing efforts. Perhaps the greatest benefit of lead generation using social media specifically is the ability to focus on highly qualified leads through advanced targeting. After all, marketing analysis shows that improving the quality of leads is the most significant goal for marketers, while simply increasing the quantity of leads comes in third. Recent studies show that 70% of leads are generated thru social media.
The benefits of using social media to generate quality leads will also lead to an increase in website traffic and brand awareness for your real estate business. If you need help with your social media marketing let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
*info courtesy of https://blog.hootsuite.com
]]>
Are you using Facebook Live? Do you want more mileage out of your broadcasts?
Reusing your Facebook Live video can help improve your impact and visibility.
In this article, you’ll discover how to download your Facebook Live videos on other social media platforms.
Download from Your Facebook Profile
Facebook Live lets you broadcast a live-stream video from your phone. If you’ve live-streamed a great video you’d like to keep, follow these steps to download the video file from your Facebook:
First, log into Facebook.com and go to your profile.
Next, locate the Videos tab below your profile’s cover photo (along the bottom of the image or in the More drop-down).
Now, click on Videos to see a list of videos you’ve posted to your profile.
Your Facebook profile page is where you can see how your profile appears to other users. Find your videos in the tabs along the bottom of your cover photo.
Next, click on the thumbnail of the Facebook Live video. After the video opens, click on Options (along the bottom of the video) to reveal the menu to download it.
Options for your Facebook Live video include downloading as SD (standard definition) or HD (high definition).
Once you click the Download option, your stand-alone video will open. Right-click on the video and select Save Video As to save the video as an MP4 file to your computer.
Download from Your Facebook Page
If your Facebook page is lively, the steps below are your best route to download your Facebook Live video from your page. Note: You must be an authorized manager on the page to access the options below. Let’s get started!
Once you complete a Facebook Live video from your page, you have a few optimization options to increase the reach and purpose of your post. (The options below are presently only available for Facebook Live videos streamed from a Facebook page.)
First, log into the Facebook page you used for your Facebook Live post. Next, click on the Publishing Tools tab along the top.
Look at the tabs along the top of your Facebook page to select Publishing Tools.
In the left-hand column of tabs, Click on Videos to see a list of your page’s posted videos. Find and click on the Facebook Live video you wish to download.
Look for the Video Details pop-up window. Along the bottom, you’ll see any posts related to your video. Click on the post link to uncover additional optimization and download options for your video.
While the Video Details window provides performance statistics for your Facebook Live video, you need to access the original post to download the video.
In the bottom-right corner of the Post Details pop-up window, find and click on the Edit Post button.
To optimize your Facebook Live video from the Basic tab, add titles, tags, and custom thumbnail images. From the Advanced Tab, you can also choose to allow or prevent your video from being embedded in an external website.
After you’ve shot and posted your Facebook Live video, go to the Edit Video box to optimize your broadcast for searches and viewers.
In addition, you can upload a Closed Captioning file to your video for access by the hearing-impaired.
Next, look for the gear icon above the top-right corner of your video’s image. Click the gear icon and select which version you want to download.
In addition to selecting download options for your Facebook Live video, don’t forget to optimize your video using the Basic, Captions, and Advanced tabs in the Edit Video box.
Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
*Courtesy of www.socialmediaexaminer.com
]]>
Do you want to add more video to your YouTube channel? Are you wondering how to develop a content plan for YouTube? By adding the right variety of video to your YouTube channel is ideal for driving conversions and engagement.
In this article, you’ll discover 5 types of YouTube video to add to your business channel.
Create a Featured Video to Tell Viewers What They’ll Find on Your YouTube Channel
Have you ever visited a business’s website to find there wasn’t an About Us page and you had trouble figuring out what they’re all about? Many people click away when they can’t figure out where to find that information. You don’t want that to happen on your site, nor on your YouTube channel.
Channel introduction videos are the best way to tell new visitors about your business and the content you’re sharing on YouTube. In your video, welcome users to your channel and let them know what you do. Unfortunately, plenty of businesses with otherwise amazing channels forget to use intro videos.
When you introduce your YouTube channel, keep the video short, between 30 seconds and 2 minutes. Include content that’s as evergreen as possible so you don’t have to worry about updating the video constantly, although you should check every six months to make sure it’s still relevant.
For example, the Cartooning 4 Kids How to Draw channel introduces itself in just 35 seconds. The video highlights what the channel has to offer (tutorials, daily lessons, and contests). It also explains that you don’t need any drawing skills and you can find challenges to develop your skills if you like. The video then ends with a call to action.
You should include branding on your introduction video. For example, feature your logo in the corner or as the opening thumbnail. Keep the format and visual template of this video consistent with everything else on your channel.
Make Educational Videos to Explore Focused Topics
Educational videos, like tutorials, offer viewers immediate value. Tutorials can technically fit into this category, but educational content isn’t limited to how-to videos. For example, instead of making a video tutorial on “How to teach your dog to sit,” you could make a video that explains, “Why you should adopt a pet.”
Because educational videos are so information-dense, they must address one very specific topic and stay focused. Brevity is definitely an advantage with this type of video. Make the video long enough that it’s thorough, but not so long that it feels like a lecture. For more information, refer viewers to a blog post or lead magnet that’s designed to capture lead information.
Answering questions your customers have asked is a great way to generate an educational video your followers will want to see, as illustrated 
in the example below.
Shoot On-Location to Give Fans an Inside Look at Your Business
Behind-the-scenes content is extremely popular on social media sites including YouTube. This type of video thrives on the transparency and authenticity that today’s customers crave.
When creating behind-the-scenes YouTube videos, make sure you have a purpose for the video. You can show off the new office space or demonstrate how a product is made. With a specific, brief topic, you can tell an engaging story and share insight or “insider knowledge.” In this way, behind-the-scenes content can help you shape how customers see you and your products.
In a behind-the-scenes video, featuring charismatic employees can help build the face of your company. To build rapport with your audience, choose someone who’s comfortable on camera and is naturally likable.
Design a Promo Video to Support a Marketing Campaign Launch
Most businesses start or are involved with a campaign at some point, whether it’s a promotional campaign like a social contest or partnering with a nonprofit for a fundraiser. Campaign kickoff YouTube videos are an effective way to announce your campaign and introduce it to your audience.
Keep your kickoff video under 2 minutes. In that time, tell people why they need to care immediately and pique their interest. Videos are a great choice for evoking an emotional response. Whether you want to generate excitement or pull at the heartstrings, make sure everything in the video targets that feeling.
Final Thoughts
Your YouTube channel can offer a wealth of exposure, leads, and even conversions, but businesses need to use the platform differently than users. This means the types of videos you create and share must be different than the always-sought-after “viral video.” All businesses on YouTube should use a combination of these five types of videos for best results.
Need help staying in contact with all the leads that will soon be coming your way? REVStaffing can gladly assist you with those tasks!
Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
*Courtesy of www.socialmediaexaminer.com
]]>
Your information isn’t safe! Hackers and data thieves constantly troll to steal information, and Realtors are vulnerable because they have access to, store, and maintain confidential personal and client records.
It’s not just a desktop computer that can be breached. In a world of technology, there are several areas exposed to hackers, such as a mobile phone, wi-fi, and cloud storage.
Here are ways to protect your information:
On the Cloud
Dropbox and Evernote are popular cloud services for storing files, but security isn’t tight.
- Make sure you encrypt your private information.
- Also, if you backup your files to the cloud, remember that even though you delete them on your computer or mobile device, they are still stored in your cloud account.
- Completely delete the file by removing it from your backup cloud account.
On Social Media
- Limit the amount of personal information you share on social media.
- Check your privacy settings.
- Periodically take a look at your lists on friend connections online and remove the ones you don’t know well.
On Your Computer
- Don’t click on a suspicious link on a web page or email.
- Also, make sure you use security software and keep it up to date.
On Your Phone
There is mobile malware that can hijack your phone, stealing your contact list and running up bill for more services.
- Protect yourself by only downloading phone apps from reputable app stores, like the iTunes App Store, Google Play, and the Windows Store.
On the Web
- Don’t respond to pop-up windows.
- Secure your home Wi-Fi network.
- Set your web browser to auto-update.
Online Shopping or Financial Transactions
- Don’t shop online, log on to banking sites, or social networking sites on a public computer or public Wifi networks. Anyone within Wifi range can access and steal your information.
- Instead, install a personal virtual private network app on your phone or computer to protect your communications.
Use Two-Factor Authentication Facebook, Twitter, and Gmail offer two-factor authentication. It’s basically an extra layer of security to shield your login in process from hackers.
Update, Update, Update Security software becomes less effective when it’s out of date. Make sure you are diligent with prompt software updates.
You’ve been hacked, now what?
- The first thing you should do is reset your passwords. Start with your email account because password resets for all your other accounts are usually sent to your email. Once that’s done, reset passwords in you financial and critical accounts.
- Search the help section of a website, such as Facebook, if you are blocked from accessing it.
- Let your contacts know you’ve been hacked.
- Report the hacking to the site.
- Run a scan of your computer or mobile device using a trusted antivirus program.
- In the case of identity theft, get a copy or your credit reports, file a fraud alert with the major credit bureaus, and monitor monthly statements for any more unusual activity.
There is no way to completely eliminate the risk of hack attacks and other cyber crimes. However, taking action now to protect yourself can help reduce the damage down the road if you are targeted.
Need help protecting your real estate information? Give us a call at REVStaffing today at 855-738-7821, or visit our website at www.revstaffing.com.
If you want to find out how REVStaffing can help you with your real estate business, click here to schedule an appointment.
]]>
REVStaffing would like to congratulate the 1st Prize Winner of our 10th Anniversary Contest!
Chris Kappmeyer with Broker Network Realty, Inc. won a Gift Certificate to use for Free Admission to Corcoran Coaching CEO Boot Camp that is happening in November in Illinois. Prize is valued at $999.
Corcoran Consulting & Coaching is one of the most sought-after consulting and coaching systems in the real estate and mortgage industries.
Learn more about how Corcoran Consulting & Coaching can help your Business.
]]>Thank you to all who attended our ONLINE BASH in celebration of 10 years of SERVING WITH A SERVANTS HEART to an elite niche of clients – Real Estate Professionals. REVStaffings 10 year Anniversary!
As president and owner, I acknowledge my thanks to ALL our VA’s which make this a great team, with special recognition of our long term team members with
5 years or more with the team include:
a. Casey Wilson/Kansas
b. Barbara Gifford/Ohio
c. Cheryl Pace /Florida but soon to be New Mexico
d. Shirley Anderson /Georgia
e. Debi Heusser/Delaware
I also acknowledge the roll our industry coaches have played in our success over these 10 years. Thanks to the many Coaches for their referrals, especially our friends:
a. Bob Corcoran and Kathryn Ross of Corcoran Coaching and Consulting
b. Cheri Alquire of Hoop Jumpers
c. Carol Mazur
d. Patti Kouri
Most sincerely I wish to thank those clients who have been with us for many years and refer their associates to us. We can’t name them all, but I would like to name a small percentage of our long time clients across the continent:
OUR ROLL OF HONOR
1) Sue Adler, KW in NJ
2) Roman Pavlik RE/MAX in South Florida
3) Bob Gill KW in Massachusetts
4) Tom Dougherty KW/South Carolina
5) Justin & Claudia Willard KW in Florida
6) Marty Millner Coldwell Banker in Pennsylvania
7) Emcee Arah RE/MAX in Maryland
8) Kay Bal KW in Virginia
9) Leslie Cooper of Sotheby’s in Florida
10) Jill Davis KW in Florida
11) Paul Hintermeyer KW Minnesota
12) Hoffman Murphy Team KW in California
13) Chris Kappmeyer Broker Network Realty/ Texas
14) Carmel Kidd Sutton Group . Ontario Canada
15) Karen King Re/Max Massachusetts
16) Giovanni Laverde Coldwell Banker in Illinois
17) Ilse Winzer Coldwell Banker in British Columbia, Canada
18) Jean Rogers Re/Max in Georgia
19) Dennis & Rita Quintero in Maryland
20) Whitaker Peterson Re/max Florida
21) ALL THE MANY AGENTS at the KW Pembroke Pines office including Natascha Tello & Luz Velez-Cardamone
22) Lynne Gullion Realty Executives Alberta Canada
23) Frank & Kathy Schofield of Summit Realtors, Virginia
24) Peter Lucca Fox Roach Realty in New Jersey
25) Thierry Roche Re/Max Virginia
26) Moo Thorpe of Sotheby’s in New Mexico
27) Brandi Chambless Re/max in Louisiana
28) Lisa Wallace KW in Virginia
29) Darien Hall Diamond Real Estate in Texas
30) Don Zech, California
31) Jim Geisinger in Minnesota
32) Bob Limosani of Homestead Realty in Wisconsin
33) Ileana Rodriguez Re/max in Florida
A very special acknowledgement of Kerry Veach , broker & owner, Re/Max Southern Realty in Destin, Florida who promoted us to his multiple offices during the first critical years we were in business. Kerry and his agents at Re/max Southern Realty jump started REVStaffing services from the Panhandle of Florida.
There are many, many more current friends and friends over the years who have been great to work with and continue to allow us to SERVE WITH A SERVANTS HEART. You have my thanks and my pledge to always do our very best for you. These past 10 years have been a wonderful journey that makes me excited to look forward to the next 10 years. We have been blessed SERVING WITH A SERVANTS HEART.
Deborah Steuer
Owner/President/PREVA
REVStaffing (Real Estate Virtual Staffing)
We invite you to learn about Top Producer.
Join REVStaffing and Top Producer on Thursday, June 12th, and learn more about the services Top Producer provides, such as:
Title: Top Producer
Location: Your PC
Registration Link: Click Here
Description: Learn about Top Producer and what it has to offer.
Date: Thursday, June 12, 2014
Start Time: 12:00 CST
End Time: 1:00 CST
]]>
In the virtual world, communication is more important than ever. In the rush of emails, phone calls, text messages and instant messages, details can sometimes be lost, overlooked or flat out forgotten. This is where a work-along-webinar can be put to good use. If you’re not familiar with a webinar, think of it as a cross between a conference call and live video feed. The difference here is that the person leading the webinar (known as the “presenter”) can be changed throughout the session, allowing everyone an opportunity for more in-depth participation, creating an overall more thorough presentation. Here’s an example you may be able to relate to… Let’s say you want to show someone how to perform certain tasks online, knowing that detailing these tasks in an email or phone call would be both time-consuming and confusing. Simply schedule a webinar and invite everyone you want to share this information with. Once the webinar begins and you set yourself as a presenter, all attendees will see anything that is on your computer monitor. This will allow you to walk attendees, step by step, through the process while giving verbal details. You can also use this as a great Q&A session. If all attendees are unmuted, they can ask questions at any point during the webinar. If you would prefer questions wait until the end, you can leave attendees muted until you’re ready to take questions. The best part? The entire webinar can be recorded. This allows anyone to go back and review the video at any time, finding details that may have been missed or forgotten…and as a Realtor, you know just exactly how important all those little details are!
If you would like to see a webinar in action, schedule a complimentary consultation here with one of our Professional Real Estate Virtual Assistants or call us directly at 855-REVS-VA1.
]]>
November is the perfect month to practice being grateful for all of life’s blessings -big and small. Gratitude helps us enjoy, appreciate, and be more satisfied with our lives. Grateful people deal with life’s ups and downs more gracefully. Research suggests that being grateful can make you happier and is good for your health. A positive attitude can give you more energy, reduce stress and even boost your immune system. November is the perfect time to reenergize yourself and organize your business so you can thoroughly enjoy the holidays of December.
November Checklist
A Personal Thank you Note
As everyone prepares for the Holidays of December, take some time to personally thank your past clients during the month of November. A personal hand-written note or greeting card will brighten their day and really express your gratitude.
Social Media Post
Take time to thank people or local businesses that you have worked with throughout the year. These public posts are a great way to make them feel appreciated and with your “stamp of approval” possibly send new business their way.
Organize your Contact list
Examine your contact list to make sure their information is correct and perhaps update your business pipeline so you will be ready for the New Year.
Newsletters
Start developing your December newsletter so you can beat the holiday rush. Choose your photos, recipes, market analysis and event information so you can send your December newsletter early in the month.
Holiday Cards
Order your holiday cards now so you can take advantage of discounts and get a head start on personalizing them.
The REVStaffing team is happy to help you manage all your holiday marketing campaigns. Please call (855) 738-7821 or email us at info@revstaffing.com
]]>
Holidays are a great time to e-mail your contacts and supply them with informational real estate news and keep your brand in the forefront. Halloween e-mails can be a fun and creative way to share information with your clients and potential clients. For instance, you can send an e-mail titled:
“Don’t let your House look like a Haunted House to Potential Buyers”
- Keep your lawns mowed and your landscaping tidy
- Make sure your house looks fresh and the paint is free from chips
- Keep your house lit at night so people can see it
- Make sure your windows are clean
Another idea is to send out some home winterizing tips titled:
“Keep your Home Safe and Sound this Halloween Season”
- Replace your batteries in your smoke and CO2 detectors
- Clean your fireplace
- Clean gutters
- Schedule a furnace inspection
- Check and replace weather stripping and caulking around windows and doors
- Inspect your insulation and replace where needed
Happy Halloween from The REVStaffing team. We are happy to help you create e-mail and newsletter campaigns. Please call (855) 738-7821 or email us at info@revstaffing.com for more information.
]]>