REVStaffing has found that of our top clients, a small percentage are in need in more leads, while the majority of our clients need help calling current leads, sphere of invoice (SOI), and clients in their databases.

In either of the above mentioned scenarios, REVStaffing can help!

If you are an agent that needs more leads, we have systems in place for prospecting to FSBO and Expired leads.  Our calling assistants are trained, have a range of scripts to choose from (that we can customize for you) and also have create ways to handle objections as well as ways to get a higher response rate.

If you are an agent that needs help calling your current database, or to handle your incoming lead follow up, we are staffed and ready to help you as well.  The longer you wait to tackle the list of calls that you want to make, but just don’t seem to have time to, you risk losing those once solid leads to another agent.

REVStaffing has a process to get your database cleaned up, as well as assist you with follow up calls/emails,  and then making sure that all of your contacts are getting the proper marketing such as drip campaigns and action plans.  We can even send you a short report daily or weekly of calls you need to personally make, to help keep you on track.

Our calling assistants are all US based, and we offer bi-lingual services as well. We can set a plan that works with your budget and get started right away. We use customized scripting that focuses on the agent, in the time zone and time of day that gets you the best results.

For more information, or to get started, please contact us at info@revstaffing.com or you can reach our us at 855.738.7821 x700.

Are you curious about what works on YouTube?

The first thing marketers need to consider is what they’re going to do on YouTube: what they will talk about and the brand’s message. To figure out the content strategy, come up with potential video titles, using the 5 Ws: who, what, why, where, when and how.

Start with “who” and make a list of the big names in your industry. Then, go over to “what.” What is the best way to do something, as it pertains to your business? Work your way down the rest of the list to get a full range of ideas for your videos. Come up with the biggest questions asked by your audience and answer them in video.

The types of videos you make should be specific to your company or industry. If there’s someone who’s comfortable on camera as your spokesperson, that’s great, since communicating eyeball to eyeball is the best way to build a relationship with your audience. If there’s no one to participate on camera, just use audio and graphics.

Mistakes marketers make with YouTube

The first thing professionals cautions against is using YouTube as a compilation channel, a holding ground for every video you’ve ever made. For instance, you may have a couple of Q&A videos with your staff, an old commercial and some home video of the company picnic. All of these videos have low views, and there’s no real cohesive strategy.

The second is the violation of what is referred to as the 3 Ps: Platform, Purpose and People.

Marketers often violate the Platform when they repurpose their non-YouTube video content (Google hangouts, Meerkat videos or portrait videos) for YouTube.

Repurposing leads to a violation against People. YouTubers want to engage with your content, comment and be a part of your community. When you repurpose, such as putting Meerkat videos on YouTube, you’re telling your audience they don’t care enough to create content for them.

Monetization of YouTube
It is believed that the point of being on YouTube is to carve out a very specific audience that you can serve through the video medium.

Rather than trying to build a huge channel with millions of views and subscribers, marketers should create a funnel that takes viewers from their video to a clickable link that leads to an opt-in.

You should know the purpose of the video from the beginning. Do you want people to subscribe? To share? Focus on one call to action per video. You might make 10 videos that are all designed to build a list. Then 20 videos that are designed to get new subscribers.

Is your purpose to drive sales? Several YouTubers sell to their subscribers or a non-subscriber base through both in-display ads and pre-roll ads. Both options are 10-second ads that appear in front of the video that’s queued for viewing.

If you use YouTube ads, you need to remember to focus on selling one product. Then target the ad’s delivery through the ad system to push your video out to a prequalified audience.

Click HERE to schedule an appointment!

If you need help creating and publicizing your videos contact REVStaffing at 855.738.7821 X700. Or if your schedule is hectic, as most realtors are, schedule an introductory meeting at you convenience.

• Incorporate Reviews in your Posts – We know people prefer visuals to text, which makes Instagram a great platform to showcase your reviews. This can absolutely translate to real estate. Next time you get a great review from a client, transform that text into an enticing image using a design tool like Canva and watch the impact on your Instagram presence.
• Posting Reviews to Your Facebook Page – Facebook makes it easy to showcase customer reviews on your social media business page because the feature is already built in so we strongly advise this should be done. To activate it for your page go to your settings and select the ‘Allow Visitors to Review The Page’ option.
• Why Social Proof is Important – Social proof is not a new concept. From a psychological perspective, we’re naturally inclined to do what the majority is doing because we want to conform. The theory goes that the more other people are doing something, the more worthwhile we believe it to be.

This is why including social proof as part of your marketing can help you build trust. It will also influence with your target audience. Over 63% of consumers say they’ll look up a brand on social media before making a purchase. It’s largely important to build social proof across your social media channels.

Building social proof can take time, particularly in the real estate industry. But, with all of the features and actionable tactics available, it’s never been more important to start including social proof in your social media marketing.

It’s a competitive market out there so let REVStaffing get you ahead of the game. Start preparing now.

Call REVStaffing today at 855-738-7821 or visit our website at www.revstaffing.com.

If you would like to discuss any possibly need you may have and would like REVStaffing’s assistance, click here to schedule an appointment.

*Some information in the article is credited to Social Media Examiner

Before we can talk about generating leads on social media, let’s define exactly what we mean when we talk about leads. Leads are simply potential customers who have expressed some interest in your real estate business and have provided contact information you can use to follow up with more information. You can then pass these leads directly to your VA or engage with them using a tailored content marketing program.

Generating Leads
Why is it important to think about how to generate leads on social media? Consider that 90 percent of decision-makers say they never respond to cold calls. On the other hand, 76 percent of buyers are ready to have a conversation on social media.

If you’re not producing your sales team with a steady stream of potential new customers, you’re doing your business a disservice. And you’re doing yourself a disservice too. Because lead generation metrics are a key way to prove the value of your social marketing efforts. Perhaps the greatest benefit of lead generation using social media specifically is the ability to focus on highly qualified leads through advanced targeting. After all, marketing analysis shows that improving the quality of leads is the most significant goal for marketers, while simply increasing the quantity of leads comes in third. Recent studies show that 70% of leads are generated thru social media.

The benefits of using social media to generate quality leads will also lead to an increase in website traffic and brand awareness for your real estate business. If you need help with your social media marketing let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!

*info courtesy of https://blog.hootsuite.com

The show doesn’t stop once you click Finish and Post in your Facebook Live broadcast. While your video post can reach far and wide on Facebook, you can push that reach even further after the video has wrapped up.

Upload Your Live Video to YouTube or Vimeo
Once you’ve downloaded your Facebook Live video, you can upload your video to other video hosting sites or channels to reach a wider audience. If you upload it to YouTube, you can even use YouTube’s simple video editing tools to trim your video down to the moment(s) you want to keep and share. Don’t forget to use YouTube’s features to add a branded watermark, action cards, a description, and tags.

Share Your Live Video with Newsletter Subscribers
If your email newsletter could use a shot in the arm, add your Facebook Live video into your next issue.

Video and media consistently boost email marketing performance.

Personify Leadership shot partner interviews at an international conference and later used the Facebook Live videos to inform newsletter subscribers. The company was able to increase credibility by highlighting their key partnerships.

Embed Your Live Video in Your Website or Blog
To see the options to embed, edit, and even schedule an expiration date for your Facebook Live video, go back the Post Details pop-up window and click the Post tab.

Click on the Post tab.

After clicking the Post tab, click on the image of the video to access video options (including downloading the video file).

Then you’ll click on Options so you can view the options for your video post. You can click Embed to copy the code to add an iFrame of the video to your website or blog.

To get an embed code for your Facebook Live video, follow these additional steps to grab an iFrame code for your website or blog.

Facebook Live videos offer excellent repurposing opportunities that you can quickly plug into other social media marketing channels. Live videos are ready and waiting to expand your reach and grow your audience even more.

Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!

*Courtesy of www.socialmediaexaminer.com

Are you using Facebook Live? Do you want more mileage out of your broadcasts?

Reusing your Facebook Live video can help improve your impact and visibility.

In this article, you’ll discover how to download your Facebook Live videos on other social media platforms.

Download from Your Facebook Profile
Facebook Live lets you broadcast a live-stream video from your phone. If you’ve live-streamed a great video you’d like to keep, follow these steps to download the video file from your Facebook:

First, log into Facebook.com and go to your profile.

Next, locate the Videos tab below your profile’s cover photo (along the bottom of the image or in the More drop-down).

Now, click on Videos to see a list of videos you’ve posted to your profile.

Your Facebook profile page is where you can see how your profile appears to other users. Find your videos in the tabs along the bottom of your cover photo.

Next, click on the thumbnail of the Facebook Live video. After the video opens, click on Options (along the bottom of the video) to reveal the menu to download it.

Options for your Facebook Live video include downloading as SD (standard definition) or HD (high definition).

Once you click the Download option, your stand-alone video will open. Right-click on the video and select Save Video As to save the video as an MP4 file to your computer.

Download from Your Facebook Page
If your Facebook page is lively, the steps below are your best route to download your Facebook Live video from your page. Note: You must be an authorized manager on the page to access the options below. Let’s get started!

Once you complete a Facebook Live video from your page, you have a few optimization options to increase the reach and purpose of your post. (The options below are presently only available for Facebook Live videos streamed from a Facebook page.)

First, log into the Facebook page you used for your Facebook Live post. Next, click on the Publishing Tools tab along the top.

Look at the tabs along the top of your Facebook page to select Publishing Tools.

In the left-hand column of tabs, Click on Videos to see a list of your page’s posted videos. Find and click on the Facebook Live video you wish to download.

Look for the Video Details pop-up window. Along the bottom, you’ll see any posts related to your video. Click on the post link to uncover additional optimization and download options for your video.

While the Video Details window provides performance statistics for your Facebook Live video, you need to access the original post to download the video.

In the bottom-right corner of the Post Details pop-up window, find and click on the Edit Post button.

To optimize your Facebook Live video from the Basic tab, add titles, tags, and custom thumbnail images. From the Advanced Tab, you can also choose to allow or prevent your video from being embedded in an external website.

After you’ve shot and posted your Facebook Live video, go to the Edit Video box to optimize your broadcast for searches and viewers.

In addition, you can upload a Closed Captioning file to your video for access by the hearing-impaired.

Next, look for the gear icon above the top-right corner of your video’s image. Click the gear icon and select which version you want to download.

In addition to selecting download options for your Facebook Live video, don’t forget to optimize your video using the Basic, Captions, and Advanced tabs in the Edit Video box.

Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!

*Courtesy of www.socialmediaexaminer.com

Do you want to add more video to your YouTube channel? Are you wondering how to develop a content plan for YouTube? By adding the right variety of video to your YouTube channel is ideal for driving conversions and engagement.

In this article, you’ll discover 5 types of YouTube video to add to your business channel.

Create a Featured Video to Tell Viewers What They’ll Find on Your YouTube Channel

Have you ever visited a business’s website to find there wasn’t an About Us page and you had trouble figuring out what they’re all about? Many people click away when they can’t figure out where to find that information. You don’t want that to happen on your site, nor on your YouTube channel.

Channel introduction videos are the best way to tell new visitors about your business and the content you’re sharing on YouTube. In your video, welcome users to your channel and let them know what you do. Unfortunately, plenty of businesses with otherwise amazing channels forget to use intro videos.

When you introduce your YouTube channel, keep the video short, between 30 seconds and 2 minutes. Include content that’s as evergreen as possible so you don’t have to worry about updating the video constantly, although you should check every six months to make sure it’s still relevant.

For example, the Cartooning 4 Kids How to Draw channel introduces itself in just 35 seconds. The video highlights what the channel has to offer (tutorials, daily lessons, and contests). It also explains that you don’t need any drawing skills and you can find challenges to develop your skills if you like. The video then ends with a call to action.

You should include branding on your introduction video. For example, feature your logo in the corner or as the opening thumbnail. Keep the format and visual template of this video consistent with everything else on your channel.

Make Educational Videos to Explore Focused Topics
Educational videos, like tutorials, offer viewers immediate value. Tutorials can technically fit into this category, but educational content isn’t limited to how-to videos. For example, instead of making a video tutorial on “How to teach your dog to sit,” you could make a video that explains, “Why you should adopt a pet.”

Because educational videos are so information-dense, they must address one very specific topic and stay focused. Brevity is definitely an advantage with this type of video. Make the video long enough that it’s thorough, but not so long that it feels like a lecture. For more information, refer viewers to a blog post or lead magnet that’s designed to capture lead information.

Answering questions your customers have asked is a great way to generate an educational video your followers will want to see, as illustrated in the example below.

Shoot On-Location to Give Fans an Inside Look at Your Business
Behind-the-scenes content is extremely popular on social media sites including YouTube. This type of video thrives on the transparency and authenticity that today’s customers crave.

When creating behind-the-scenes YouTube videos, make sure you have a purpose for the video. You can show off the new office space or demonstrate how a product is made. With a specific, brief topic, you can tell an engaging story and share insight or “insider knowledge.” In this way, behind-the-scenes content can help you shape how customers see you and your products.

In a behind-the-scenes video, featuring charismatic employees can help build the face of your company. To build rapport with your audience, choose someone who’s comfortable on camera and is naturally likable.

Design a Promo Video to Support a Marketing Campaign Launch
Most businesses start or are involved with a campaign at some point, whether it’s a promotional campaign like a social contest or partnering with a nonprofit for a fundraiser. Campaign kickoff YouTube videos are an effective way to announce your campaign and introduce it to your audience.

Keep your kickoff video under 2 minutes. In that time, tell people why they need to care immediately and pique their interest. Videos are a great choice for evoking an emotional response. Whether you want to generate excitement or pull at the heartstrings, make sure everything in the video targets that feeling.

Final Thoughts
Your YouTube channel can offer a wealth of exposure, leads, and even conversions, but businesses need to use the platform differently than users. This means the types of videos you create and share must be different than the always-sought-after “viral video.” All businesses on YouTube should use a combination of these five types of videos for best results.

Need help staying in contact with all the leads that will soon be coming your way? REVStaffing can gladly assist you with those tasks!

Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!

*Courtesy of www.socialmediaexaminer.com

Lead generation and customer relationship management (CRM) platformKunversion LLC has rolled out a new user dashboard that’s mobile-optimized, integrated with Google Apps, and interacts with leads via text, email and chat before a user has to personally respond.

Tom Ray and Justin Tracy, co-founders of Kunversion, founded real estate lead generation platform Realty Generator LLC in 2001, ran it for six years and then, in 2007, sold it to Market Leader Inc., which remade its business around the technology.

Ray and Tracy are back with another lead-generation product in Kunversion, an all-in-one website, blog, CRM and lead-generation platform geared to brokers and teams that costs $1,000 per month for up to 30 users.

They launched Kunversion in early 2011 after three years of silence due to a non-compete clause associated with the sale to Market Leader, and are now ramping up to make a splash in the space, Tracy said.

The updated platform “is what we wanted to do from launch, but are just now rolling out,” said Tracy, who is also Kunversion’s chief technology officer.

Kunversion features an IDX website; a mobile-optimized, HTML5-formatted back end; Android and iOS mobile apps; free e-signatures from HelloSign; a drip email marketing platform; and handles the initial interaction with a lead with live chat. Every day from 8 a.m. to 1 a.m. Eastern time, Kunversion powers live chat from an outsourced team of 10 people who respond to leads on users’ Kunversion platform.

The system also automatically sends texts and emails to leads on a user’s behalf based on triggers like if a lead visits one house five times, checks out a just-listed home or hasn’t been on the site in a while.

The system’s dashboard view also helps users navigate the system to see details about each lead, prioritize leads into an “active” list and see activity properties laid out in a Pinterest-like grid.

With all that said, Kunversion is a one-stop lead-generation CRM that makes it easier for real estate agents to manage their business.

REVStaffing has the staff which is experienced with Kunversion. Whether you currently use or plan to start using Kunversion we can assist you.

Call REVStaffing today at 855-738-7821 or visit our website at www.revstaffing.com.

If you would like to discuss any possibly need you may have and would like REVStaffing’s assistance, click here to schedule an appointment.

Second, the program oversees the entire front office’s business, including integration with the local MLS, listing information, agent information, tracking agent productivity, and brokerage-wide communications. Even text messages to office colleagues can be sent right from this software.

Third, the program helps with agent and office transaction management, routing documents and making sure all transactions are in compliance with the appropriate rules. The transaction management software stores documents and forms, becoming a digital file cabinet.

Lastly, Emphasys BrokerOffice offers a complete back office solution. This can feature all managerial and company reports, as well as complete accounting with integration into Quicken’s QuickBooks, Microsoft Word, Front Office, and REALedger.

Unlike other programs that try to work for various types of users, including non-Realtors, Emphasys BrokerOffice was built exclusively for the residential real estate industry.

Can Emphasys BrokerOffice work for your business? Find out more at EmphasysBrokerOffice.com.

Let REVStaffing help you to achieve your goals and increase your potential! Send us an email, or call  855.REVS.VA1 today!

Or complete the complimentary needs analysis survey below!

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As it turns out, the email address in your database for the Yahoo and AOL users are most likely correct. The reason for the bounce back has to do with new security measures that Yahoo and AOL have adopted this year. This new security setting believes all Top Producer emails to be spam and/or dangerous. It then blocks the emails from ever getting delivered to their customer’s inbox. The emails don’t even reach the receivers’ Yahoo and AOL spam boxes, but rather are completely blocked, causing the sender’s inbox to be filled with numerous MAILER DAEMON notices.

Our team at REVStaffing has spent a great deal of time working with the support group of Top Producer. There is a workaround solution that will allow your emails from Top Producer to reach the inbox of any legitimate Yahoo or AOL email address.

The solution involves contacting the email provider used by the Realtor in his/her Top Producer. (For example, if the Top Producer-sent emails have a return address of SallySmith@KW.com, then the email support team at KW.com would have to be contacted.) The email provider will have to create an SPF (Sender Policy Framework) record, allowing 11 particular IP addresses to be added. The creation of this SPF record will let Yahoo and AOL know that the messages being sent from an agent’s Top Producer account are not dangerous and will allow them to get past their new security measures.

REVStaffing assistants will be happy to take care of this solution for its customers who request it. Be sure to email your REVStaffing Manager for assistance.

If you are busy and would like to schedule a specific time to discuss your needs just contact us and set a time that works with you schedule.

Be sure to like us on Facebook or follow us on LinkedIn for up-to-date information on tools to help you grow your business.