Regular readers of our REVStaffing blog know that we focus a lot of time and energy on getting our clients successfully ramped up and firmly positioned in their use of social media. And while the needs differ from one client to the next, but the bottom line is always the same: We work hard to make you THE local expert.
If you’ve been holding off on getting started with social media, here’s our advice: Don’t wait any longer. Social media isn’t going away – it’s getting bigger. And it can be one of YOUR greatest marketing assets as you head into 2019…if you make it work for you.
The best part? Social media is, for the most part, free. Yes, there are fees associated with some things…and there are things for which you’ll probably want to pay a small monthly fee (like a public Active Rain account). But you don’t have to pay to use Facebook, Twitter, Instagram and LinkedIn, and they’ve been proven time and time again to be among the best (free) marketing tools at your disposal.
There are a lot of myths surrounding the use of social media. These include the idea that social media is overwhelming, and you have to spend hours and hours every week keeping things up to date. Or you may have heard that it’s a waste of time, and doesn’t really generate results. A lot of people think that there’s no way of gauging your success.
We get it. Myths are generated when people are uncomfortable with something, and need excuses for not dispelling their discomfort by learning about the thing they fear. REVStaffing wants you to know that there’s nothing to fear in the prudent use of social media! The savvy and timely use of social media isn’t hard, especially with REVStaffing’s crew in your corner. You are in total control of when, where and how you use it. We do it all for you, and you reap the rewards.
Whether you’re already a REVStaffing client or considering becoming one, you know that we’re dedicated to helping you to grow and nurture your successful business. We encourage you to fill out our free needs analysis; we’ll be happy to discuss ALL of your unique business needs! And be sure to visit our website, and “like” us on Facebook.
Bookmark this page to return for regular updates. If you need assistance in the meantime, please contact us by email at info@revstaffing.com or phone at 855-738-7821, X700.
]]>Thank you to all who attended our ONLINE BASH in celebration of 10 years of SERVING WITH A SERVANTS HEART to an elite niche of clients – Real Estate Professionals. REVStaffings 10 year Anniversary!
As president and owner, I acknowledge my thanks to ALL our VA’s which make this a great team, with special recognition of our long term team members with
5 years or more with the team include:
a. Casey Wilson/Kansas
b. Barbara Gifford/Ohio
c. Cheryl Pace /Florida but soon to be New Mexico
d. Shirley Anderson /Georgia
e. Debi Heusser/Delaware
I also acknowledge the roll our industry coaches have played in our success over these 10 years. Thanks to the many Coaches for their referrals, especially our friends:
a. Bob Corcoran and Kathryn Ross of Corcoran Coaching and Consulting
b. Cheri Alquire of Hoop Jumpers
c. Carol Mazur
d. Patti Kouri
Most sincerely I wish to thank those clients who have been with us for many years and refer their associates to us. We can’t name them all, but I would like to name a small percentage of our long time clients across the continent:
OUR ROLL OF HONOR
1) Sue Adler, KW in NJ
2) Roman Pavlik RE/MAX in South Florida
3) Bob Gill KW in Massachusetts
4) Tom Dougherty KW/South Carolina
5) Justin & Claudia Willard KW in Florida
6) Marty Millner Coldwell Banker in Pennsylvania
7) Emcee Arah RE/MAX in Maryland
8) Kay Bal KW in Virginia
9) Leslie Cooper of Sotheby’s in Florida
10) Jill Davis KW in Florida
11) Paul Hintermeyer KW Minnesota
12) Hoffman Murphy Team KW in California
13) Chris Kappmeyer Broker Network Realty/ Texas
14) Carmel Kidd Sutton Group . Ontario Canada
15) Karen King Re/Max Massachusetts
16) Giovanni Laverde Coldwell Banker in Illinois
17) Ilse Winzer Coldwell Banker in British Columbia, Canada
18) Jean Rogers Re/Max in Georgia
19) Dennis & Rita Quintero in Maryland
20) Whitaker Peterson Re/max Florida
21) ALL THE MANY AGENTS at the KW Pembroke Pines office including Natascha Tello & Luz Velez-Cardamone
22) Lynne Gullion Realty Executives Alberta Canada
23) Frank & Kathy Schofield of Summit Realtors, Virginia
24) Peter Lucca Fox Roach Realty in New Jersey
25) Thierry Roche Re/Max Virginia
26) Moo Thorpe of Sotheby’s in New Mexico
27) Brandi Chambless Re/max in Louisiana
28) Lisa Wallace KW in Virginia
29) Darien Hall Diamond Real Estate in Texas
30) Don Zech, California
31) Jim Geisinger in Minnesota
32) Bob Limosani of Homestead Realty in Wisconsin
33) Ileana Rodriguez Re/max in Florida
A very special acknowledgement of Kerry Veach , broker & owner, Re/Max Southern Realty in Destin, Florida who promoted us to his multiple offices during the first critical years we were in business. Kerry and his agents at Re/max Southern Realty jump started REVStaffing services from the Panhandle of Florida.
There are many, many more current friends and friends over the years who have been great to work with and continue to allow us to SERVE WITH A SERVANTS HEART. You have my thanks and my pledge to always do our very best for you. These past 10 years have been a wonderful journey that makes me excited to look forward to the next 10 years. We have been blessed SERVING WITH A SERVANTS HEART.
Deborah Steuer
Owner/President/PREVA
REVStaffing (Real Estate Virtual Staffing)
If you are not currently a client and want to find out what Revstaffing can do for you, Call us today for a FREE needs analysis! 855-REVSVA1 or 855-738-7821 x703 or schedule an appointment NOW
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When preparing to talk with potential clients or creating marketing materials, it helps to do a bit of soul searching. Essentially, you need to understand, and prove adept at conveying, just why someone should hire you as his or her real estate agent. Chances are there are other real estate agents just down the block from you, and even in more remote areas, the competition is usually just a quick phone call or email away. Your answers to the following questions can provide fodder for putting your best foot forward with prospects and creating marketing materials that set you apart from the crowd.
What Am I Offering?
The fact that you are a real estate agent speaks for itself, but what do you offer your clients? Do you have a specialty? What, exactly, do you do? Be careful with using vague and overused statements, such as “going the extra mile.” So many people use similar phrases that it’s best to qualify them with examples of ways you give clients something extra. By doing so, you show that your statement is more than just another empty promise.
What Are My Skills?
Everyone has a set of skills and talents of which he or she is particularly proud. If you’re not sure what yours are, spend a little time evaluating your past successes, things that come easy to you and compliments you’ve received. Ask those who know you best to share their impressions of you as well. Your prospects will want to know which types of skills and talents you possess and how they help you as a real estate professional. Remember that even simple talents, like being a good conversationalist, can be helpful in the real estate business.
What Makes Me Special?
Your audience has probably heard hundreds of times that one business, service, or service provider is the best. Stating that you are the best at what you do is only impressive if you can provide some concrete facts to back this up. Don’t expect prospects to simply take your word for it. Share accomplishments, experience, training, associations, awards, and anything else that helps demonstrate your reasons for using the word “best.”
Why Should My Prospects Want Me?
Of all the questions you ask yourself, this one is probably the most important. Your prospects do want to learn about you, but above all, they want you to talk about them. Your conversation and your marketing messages should be focused on your prospect (beware of using the word “I” too much), what your prospect wants and needs, how your prospect feels, what your prospect’s goals are and how you can help your prospect achieve them. Use your words to show your prospect that you understand his or her needs and then to demonstrate that you are the right person to fulfill them.
Discover how REVStaffing can dramatically boost your productivity. Take the next step towards better organization and increased exposure for your residential or commercial business by sending us an email, or give us a call for a free needs analysis.
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It seems that just about everyone has a blog these days, and maybe you’re wondering if you need one too. Or maybe you have a blog that you’ve been neglecting, and you’re weighing the pros and cons of investing more time and effort into it. Developing a quality blog, providing regularly updated content and spending time on promotion can require an investment of several hours each week. Though you’re already a busy real estate agent, there are many reasons a blog is worth the time. Here are four top reasons to consider:
1. Exposure:
One of the top reasons for starting a real estate blog is to gain exposure for your business. Search engines love updated content, and adding a new blog post a couple of times a week or more helps you rank higher in the search engines. With each step you take towards the first page or even towards the number-one search engine spot, it becomes easier for your target audience to find you. This can mean the difference between a slow trickle of visitors to your site (or none at all) and a steady flow. And of course, more exposure means more chances to gain clients and obtain referrals.
2. Reputation:
Regular blogging can help you establish yourself as an expert, But the key is choosing a niche to explore and using your knowledge of it to establish a strong online presence. There are many bloggers who focus on general real estate topics, and you can eventually build a reputation for yourself doing the same thing. However, you might establish your reputation faster if you choose a real estate niche and focus on that instead. This way, you aren’t telling your audience you are a jack of all trades. Instead, you’re telling prospects that you are the expert with a particular type of real estate, transaction type, client profile or area. This doesn’t mean you can’t offer them a full range of services, but you’ll draw them in with your expertise in a niche or two.
3. Differentiation:
A well-developed real estate blog also helps differentiate you from other agents. It provides a platform from which you can share all that’s unique and special about you. With ads, you have only so much space to make yourself stand out and show your prospects why they need you. A blog, on the other hand, provides a perfect platform for separating yourself from the competition. You have the space to really make yourself shine, and each time you write a post, you have the chance to demonstrate that you are both dedicated and different.
4. Connection:
When you establish and maintain an interesting and informative blog, you aren’t just sharing with your audience; you’re also encouraging dialogue. Though it can take time to build a loyal audience, you will eventually discover that people want to discuss your posts. Your audience may begin to ask questions, leave comments, and share thoughts and opinions with you. Your prospects might share your posts with their friends, family members and business associates who are also in need of real estate help. This engagement provides ongoing chances for you to generate leads and further establish yourself as a go-to person in the real estate industry.
Let our REVStaffing virtual assistants give your blog the lift it needs for success in 2012! Learn how we dramatically boost our clients’ productivity. Take the next step towards better organization of your residential or commercial business by sending us an email, or give us a call for a free needs analysis.
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Your real estate business may currently be on the increase. The warmer weather is bringing buyers out of hibernation and sellers are planting flowers to enhance their home’s curb appeal. It is great to be busy doing what you love! But if you find that your work is decreasing the time you spend volunteering for your favorite charity, take a moment to reconsider. How does charitable work help to develop and increase your business?
1. Enhance your identity in the community.
Real estate professionals love people, and that is probably why it is natural to want to reach out and help in your community. Getting involved with a charity or non-profit – especially a local organization – can build and maintain your good reputation in your local area. And often, the free press and marketing that you receive is a valuable bonus.
2. Options for new personal contacts
Finding a cause that is special to you is important. Not only will you put your heart into volunteer work that you love, you will also enlarge your sphere of like-minded friends who can become clients or great advocates for you and your business. During your volunteering, you may also come in contact with potential clients who you might not have met otherwise in your daily life.
3. Improve your professional profile or resume
Clients and business associates like to see that you have an interest and involvement in the community. You can show them on your professional resume that your personal and professional skills are beneficial beyond just your real estate business. Use words like “tutor”, “advocate”, “liaison” and “consultant” instead of simply “volunteer” to describe the important charitable work that you do.
4. Personal satisfaction
Although the professional benefits of volunteering are important, the most positive benefit of charitable work may be the personal satisfaction we experience from helping others. You may not be able to put a dollar figure on that kind of fulfillment, but volunteering can renew your personal outlook and in turn strengthen your dedication to helping people in your daily business transactions. That kind of return on investment is priceless!
Although you can’t let time spent volunteering overshadow your real estate tasks, a good balance between the two can lead to a more successful business and a happier you!
Let us help you with your business goals! Discover today how we dramatically boost our clients’ productivity. Make your next step towards better organization to shoot us an email or give us a call for a free needs analysis. We’ll be happy to discuss ALL of your unique 2012 business needs; ask how we can give your business a LIFT! Be sure to visit our website, and “like” us on Facebook at http://www.facebook.com/RevstaffingVAs.
]]>Here are a few highlights of the new Facebook page Timeline, and how you can create a personal experience for your visitors. You can also seamlessly integrate your current online branding.
1. Cover Photo: On your personal profile, you may be using the Cover Photo to display photos of beautiful cityscapes, beach scenes or your family. The Cover Photo on your business page is now your opportunity to majorly promote your brand and personality. See how the Coca Cola page below has utilized the Cover Page to promote the familiar brand and related the emotions of refreshment, relaxation and enjoyment.
You now have the opportunity to easily enhance your brand identity and personal style through this 850 x 315 pixel image. Think of the personal touch that you want to exhibit for your business and make the most of the Cover Photo.
2. Profile Picture: Tucked inside the Cover Photo is a smaller Profile Picture area where you can put a photo of yourself. Its close proximity to the Cover Photo on the page will allow visitors to associate you with your brand. It is a simple, yet powerful, marketing strategy. Since it is a small photo, it will be easiest to see a tight headshot in portrait orientation.
3. About Box: The same information is available in the About Box that there was before, but there is more space dedicated to it now, and it noticeably appears directly under the Profile Picture. Unlike it does in the current page format, the About Box will not drop down the page below pictures and multiple tabs. It is a great permanent area to display a call to action to your visitors. Utilize this area wisely, filling in the information that you want to show, and put a tag line and website links for your business.
4. Visual Tabs: The tabs that now show up on the left navigation area of your page will now be more clearly displayed as visual tabs right under the Cover Photo. Up to twelve of the applications and links that you currently have on your page will be accessible here, with the first four visible. There is a great branding opportunity in this area, as you can easily create an image as the cover for each of the image tabs. Calls to action such as “5 Tips to a Quick Home Sale” can be made into a cover image for your tabs. These Visual Tabs are also a permanent display at the top of your page, and can be a super marketing tool.
5. Pinning a Post: You will now be able to choose a favorite photo, video or other post to “pin” to the top of your page for up to seven days, and you can change it at any time. Any post that you choose to pin will be moved to the top left-hand side of your Timeline and will be the first item showing in your feed. You can choose to pin a picture of your “Client of the Week”, a weekly poll question, an informative video, a call to action and link to your website, or a custom graphic further displaying your brand. The possibilities are endless!
6. Highlight Star: Another option to emphasize important information is the Highlight Star. Each post has an edit tab that appears when you hover over it. Clicking the star will span your post across the two-column layout, and any photos or videos will expand to fit the area. This is a great way to bring more color and visual excitement to your page! Unlike with pinning a post, a highlighted item will stay in the same place on your Timeline. However, highlighted area will expand to as much as a whopping 850 x 400 pixels, even larger than the Cover Photo! High quality images, especially in the landscape format, look spectacular when highlighted across your page. Keep your eyes out for photo opportunities during your day that can be highlighted on your Facebook page!
7. Message Button: The current page format does not allow visitors to send you private messages. Their only options are to comment on a current post, or create a public post of their own to communicate with you as the page administrator. The new Timeline format offers a Message Button right under the Cover Photo, so visitors can now send you a private message. This is helpful for lead generation, because visitors who may not feel comfortable announcing their needs in public can now send you a private request for more information about you and your business.
8. Enhanced Administrative Tools: The Timeline now offers a much easier way to manage your page with an easily maneuverable dashboard format. A quick view of Notifications, Messages, Recent Likes and Insights is visible to you as the administrator when you access your page. It will be easier to monitor recent activity, view the effectiveness of your posts and communicate with your fans.
This overview should get you started on your journey to new marketing heights with your Facebook page. If you are interested in getting started now with your new Facebook Timeline, visit your page and follow the prompts at the top to preview the new format. You will have the option to publish your new Timeline now, before the March 30 changeover takes place for all pages.
Our REVStaffing virtual assistants dramatically boost our clients’ productivity. Take your next step towards better organization of your residential or commercial business by sending us an email, or give us a call for a free needs analysis. We’ll be happy to discuss ALL of your unique 2012 business needs; ask how we can give your business a LIFT! Be sure to visit our website, and “like” us on Facebook at http://www.facebook.com/RevstaffingVAs.
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Your REVStaffing virtual assistants know what McDonald’s, Coca-Cola, and Yahoo! all have in common. They all have:
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“Top of mind” awareness with the consumer
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A significant, if not lion’s share, of their market
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High profile and visibility (don’t you see them everywhere?!)
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A finely-tuned, proven, and highly effective sales and marketing system
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A succinct, clearly defined message designed to compel a consumer response, (“Two all beef patties”…well you know the jingle; “All the world loves a Coke”, “Do you Yahoo?”)
We call this “branding.” Today, such words as Kleenex, Xerox, and Band Aid are used by the consumer to identify a product which has become synonymous to its industry. These names were at one time exclusive, proprietary brand names. Due to their popularity and high awareness with consumers, these brand names became identifiers of their entire respective industries. Therefore, when you say, “I’ll have a Coke,” your server immediately knows what it is you want to drink.
As a real estate professional, your goal is to become your own brand. To do this, you need to see and think of your personal marketing efforts just like a marathon athlete sees his event; it’s long-distance running. You’ll attain top-of-mind awareness with a marketing strategy designed to make your name “go viral.” Create an epidemic with it; make yourself the undisputed local go-to source for all things real estate (and beyond).
REVStaffing can help you take your personal marketing to the next level. We have the professional skills to help get you running at the top of the social media game. Our digital assistants have ALL the skills that you need! And the best part? We’re happy to do the tasks that free up your time for maintaining real-time conversations with current and potential clients.
Ready to learn more about the ways in which REVStaffing can reshape your day-to-day routine? Drop us an email or give us a callfor a free needs analysis.We’ll be happy to discuss ALL of your unique residential and commercial real estate business needs; ask how we can give your business a LIFT! Be sure to visit our website, and “like” us on Facebook athttp://www.facebook.com/RevstaffingVAs.
2012 REVStaffing©
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Your REVStaffing virtual assistants have been focusing a lot of time and energy, and sharing as much information as possible with you, about blogging. Why? Because an Internet blog is one of the proven best ways to market yourself and your business, establishing you as the indisputable local expert.
But whether you’re writing for yourself, or having REVStaffing write your blogs for you, the well occasionally runs dry; no one can be 100% creative 100% of the time, right? Coming up with new and creative ideas can be a real challenge! Today, we want to share a few topic ideas that can freshen things up a little. Remember, there is always something to write about. Your topics don’t need to be (and shouldn’t be!) related to real estate statistics and figures.
Here are some great ideas to keep your readers coming back – and sharing your posts – time after time:
Tips on green living. It’s becoming more and more popular, and there are loads of possibilities for topics within this theme. For instance, you could tell you readers how they can reduce their home’s carbon footprint by installing solar panels.
Hot spots in your market. Talk about places you know – your favorite restaurants, historic places, family-friendly parks, movie theaters…the list is endless. Make it personal by adding short anecdotes about your great experiences in these places.
Your own experiences in real estate. People will love reading about your funniest/best/most surprising experiences!
Pet-friendliness. Write about local establishments that allow pets. Talk about dog parks, and other areas in your market that have benefits for the furry members of the family.
Home staging tips and ideas. It’s that time of year; share your thoughts for easy and affordable ways that people can keep their homes looking great.
These suggestions are just the tip of the iceberg; we have virtually hundreds of ideas for keeping our clients’ blogs fresh and timely. Send us an email or give us a call for a free needs analysis. Let’s work together! We’ll be happy to discuss the many ways in which we can serve ALL of your unique residential and commercial real estate business needs; ask how we can give your business a LIFT! Be sure to visit our website, and “like” us on Facebook at http://www.facebook.com/RevstaffingVAs.
We urge you to bookmark this page to return for updates. If you need assistance in the meantime, please contact us by email at info@revstaffing.com or phone at 855-738-7821, extension 703.
2012 REVStaffing©
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Happy 2012 from your REVStaffing virtual assistants! For all of us, this is the time for “out with the old, in with the new.” That includes out with anything that isn’t serving your business at the highest level, and in with determining how to create what you want your business to look like during the year ahead.
The new year is always a time for possibilities, and we’ve got some simple steps to get you and your business year started on the right foot.
Start by cleaning out the old year. Are you surrounded by stacks of papers or old files? Now is the time to clean up and make room for all the new business and opportunities that are coming your way in 2012. Is everything you’re offering still a good fit? Maybe there are things that don’t work with your brand anymore; make those decisions to clear space. And don’t overlook your mindset and your habits. What are you still not doing you know you should be? (This is a great time to reassess what REVStaffing can do for you, too!)
Next, focus on being grateful for what you HAVE accomplished already! Now that you’ve gotten rid of the old, take a moment and write down everything you accomplished last year. What are you grateful for? What are you most proud of? Celebrate your accomplishments. Don’t focus on what you wish you had done last year – really take stock and think of all of the great things you managed to do in a less-than-optimal real estate market!
Now you’re ready for the new year. If you haven’t yet written down your goals for 2012, do it; studies have shown that written goals are successfully achieved MUCH more frequently than those that aren’t. Set yourself up for success. Create a plan with your success in mind. Don’t make it so overwhelming or paint yourself into a corner so there’s no way for you to succeed. Push yourself, but be realistic. There’s no shame in taking small steps toward your goal — the only shame is making yourself feel bad because you didn’t give yourself a realistic plan to meet your goals.
REVStaffing is geared up, and fully prepared to help make 2012 your best year ever. Send us an email or give us a call for a free needs analysis. Let’s work together! We’ll be happy to discuss the many ways in which we can serve ALL of your unique residential and commercial real estate business needs; ask how we can give your business a LIFT! Be sure to visit our website, and “like” us on Facebook at http://www.facebook.com/RevstaffingVAs.
We urge you to bookmark this page to return for updates. If you need assistance in the meantime, please contact us by email at info@revstaffing.com or phone at 855-738-7821, extension 703.
2011 REVStaffing©
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