Building a strong social media presence is important and widely accepted in marketing and business community. For most the social media network that brings the most traffic is Facebook. Undoubtedly Facebook is the most popular social network with over 1.3 billion users logging on every month. With this, it is a great opportunity for a business to connect with potential customers.
By creating a Facebook page for your business you can advertise your services and by following a few easy task attract a following. Try using the following tips a guideline and you can learn to drive traffic to your real estate Facebook page more efficiently.
Link Posting to Your Website
In a business Facebook page one of the main purposes is to get people to use your services. You want to direct your followers to your website, this is done by link posting around your page. By posting links on your page to specific pages on your website saves your followers time by going directly to that area in your website.
Make Followers Experience Personal
You want to keep your followers coming back so it is always good interact as much as possible. You should initiate conversations with open ended questions such as “What do you look for in a home?”, and create questionnaires or quizzes on your page. These things allow your followers to become involved and continue visiting your page and website. You should also join in on conversation, respond to feeds that is related to your business and be sure that you reply to your follower’s questions and comments on your Facebook page.
Create Interest with Visuals
By integrating pictures, videos, and interactive content with your post. By doing this regularly keeps your followers interested and informed, it also breaks up to the having too much text. Post your links with attractive pictures of homes and their surrounding area to entice your followers to see what other homes that you have listed on your website.
Share Content on all Platforms
On your Facebook page and your website make sure that you make use of share plug-ins, so your followers can link from one to the other to access information on both easily. You should also connect with any other social media pages (Pinterest, Twitter, etc.) that you have to fully reach a wider online audience.
It’s a competitive market out there so let REVStaffing get you ahead of the game. Start preparing now.
Call REVStaffing today at 855-738-7821 or visit our website at www.revstaffing.com.
If you would like to discuss any possibly need you may have and would like REVStaffing’s assistance, click here to schedule an appointment.
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Are you curious about what works on YouTube?
The first thing marketers need to consider is what they’re going to do on YouTube: what they will talk about and the brand’s message. To figure out the content strategy, come up with potential video titles, using the 5 Ws: who, what, why, where, when and how.
Start with “who” and make a list of the big names in your industry. Then, go over to “what.” What is the best way to do something, as it pertains to your business? Work your way down the rest of the list to get a full range of ideas for your videos. Come up with the biggest questions asked by your audience and answer them in video.
The types of videos you make should be specific to your company or industry. If there’s someone who’s comfortable on camera as your spokesperson, that’s great, since communicating eyeball to eyeball is the best way to build a relationship with your audience. If there’s no one to participate on camera, just use audio and graphics.
Mistakes marketers make with YouTube
The first thing professionals cautions against is using YouTube as a compilation channel, a holding ground for every video you’ve ever made. For instance, you may have a couple of Q&A videos with your staff, an old commercial and some home video of the company picnic. All of these videos have low views, and there’s no real cohesive strategy.
The second is the violation of what is referred to as the 3 Ps: Platform, Purpose and People.
Marketers often violate the Platform when they repurpose their non-YouTube video content (Google hangouts, Meerkat videos or portrait videos) for YouTube.
Repurposing leads to a violation against People. YouTubers want to engage with your content, comment and be a part of your community. When you repurpose, such as putting Meerkat videos on YouTube, you’re telling your audience they don’t care enough to create content for them.
Monetization of YouTube
It is believed that the point of being on YouTube is to carve out a very specific audience that you can serve through the video medium.
Rather than trying to build a huge channel with millions of views and subscribers, marketers should create a funnel that takes viewers from their video to a clickable link that leads to an opt-in.
You should know the purpose of the video from the beginning. Do you want people to subscribe? To share? Focus on one call to action per video. You might make 10 videos that are all designed to build a list. Then 20 videos that are designed to get new subscribers.
Is your purpose to drive sales? Several YouTubers sell to their subscribers or a non-subscriber base through both in-display ads and pre-roll ads. Both options are 10-second ads that appear in front of the video that’s queued for viewing.
If you use YouTube ads, you need to remember to focus on selling one product. Then target the ad’s delivery through the ad system to push your video out to a prequalified audience.
Click HERE to schedule an appointment!
If you need help creating and publicizing your videos contact REVStaffing at 855.738.7821 X700. Or if your schedule is hectic, as most realtors are, schedule an introductory meeting at you convenience.
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- Incorporate Reviews in your Posts – We know people prefer visuals to text, which makes Instagram a great platform to showcase your reviews. This can absolutely translate to real estate. Next time you get a great review from a client, transform that text into an enticing image using a design tool like Canva and watch the impact on your Instagram presence.
- Posting Reviews to Your Facebook Page – Facebook makes it easy to showcase customer reviews on your social media business page because the feature is already built in so we strongly advise this should be done. To activate it for your page go to your settings and select the ‘Allow Visitors to Review The Page’ option.
- Why Social Proof is Important – Social proof is not a new concept. From a psychological perspective, we’re naturally inclined to do what the majority is doing because we want to conform. The theory goes that the more other people are doing something, the more worthwhile we believe it to be.
This is why including social proof as part of your marketing can help you build trust. It will also influence with your target audience. Over 63% of consumers say they’ll look up a brand on social media before making a purchase. It’s largely important to build social proof across your social media channels.
Building social proof can take time, particularly in the real estate industry. But, with all of the features and actionable tactics available, it’s never been more important to start including social proof in your social media marketing.
It’s a competitive market out there so let REVStaffing get you ahead of the game. Start preparing now.
Call REVStaffing today at 855-738-7821 or visit our website at www.revstaffing.com.
If you would like to discuss any possibly need you may have and would like REVStaffing’s assistance, click here to schedule an appointment.
*Some information in the article is credited to Social Media Examiner
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What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to recruit somebody? Or is it one of the best ways to grow your real estate business? If you chose the third option, you are correct. In fact, HubSpot, reports that LinkedIn is three times more effective at generating business leads than Facebook or Twitter. And since leads result in more sales and more money in your pocket, it is clear that LinkedIn cannot be ignored.
Here are 10 ways real estate pros can effectively use LinkedIn to increase their online exposure.
Remember, It’s Not Facebook
First, you should realize that LinkedIn is not like your other social networking sites. LinkedIn is all about business, and you better keep things professional. So no sharing that funny meme your Aunt Linda showed you, and no posting pictures of what you are eating for dinner or your funny cat. There are plenty of other sites for that.
Make Sure Your Profile and Company Page Are Complete
Since you are a real estate practitioner and independent contractor, you have your own professional brand, thus, you should have both a personal profile and a Company Page. Each one should be filled out completely. Not only should every detail be included—like your website, links to your other social media profiles, any awards or certifications you have, and past companies you have worked for—but it should be displayed in a way that is easy to read and engaging.
Include Keywords
Just like you do with your website and blogs, your profile and Company Page should be keyword rich. When people want to find a “real estate agent in Massachusetts,” for example, you want to make sure you show up.
Share Plenty of Content
When you are deciding which content to share on LinkedIn, always have the goal of helping others, but make sure the type of information varies. On one day, post an informative article on a new development in real estate, and on the next, share an opinionated blog post about what agents are doing wrong. Make sure you’re not just sharing your own content. Those who are successful in social media understand that it can’t always be about YOU.
Publish Directly on LinkedIn
Not only should you be sharing loads of information, you should also be writing your own. One thing that makes LinkedIn unique is that it allows you to publish your content for all of LinkedIn to see. They are referred to as long-form posts, and you definitely need to be taking advantage of them. Not only does it make you look more credible when you have them on your profile, but they are searchable both on and off LinkedIn. People do not have to be in your network to view them, and they are able to connect with you directly from the post. This is an invaluable tool for growing your network and establishing your expertise in the real estate industry.
Study Your Analytics
LinkedIn is very generous in the amount of information they provide to you. They tell you exactly which of your posts received interactions and which ones didn’t. You should study these analytics thoroughly so that you can capitalize on what people like and avoid the stuff they don’t.
Connect with Everyone
There has never been, and never will be, a rule that you are only allowed to connect with people that you know on LinkedIn. You should do searches for locals in your area, other agents, home appraisers, mortgage brokers, and anyone else you want. The thing is, there is no such thing as too big of a network. You never know where each connection will lead you. Over the years, I have seen some really shortsighted agents who say, if they don’t know them then they won’t connect. This might be prudent thinking on Facebook, but not on LinkedIn!
Capitalize on LinkedIn Real Estate Groups
One of the hidden gems on LinkedIn is the group feature. They are the difference between agents who really drive traffic back to their website and those who don’t. However, there is a proper way to use them.
You should look for groups within your industry—or groups that contain your target niche or market—that have enough members to get you exposure, but not so many that you get lost in the shuffle. Aim for between 1,000 and 5,000 members. You can also join a few of the larger groups for when you are sharing something of a more general nature.
When you interact within the groups, remember that you are there to add value. You should respond to others’ questions, give your opinions, share advice, and ask questions that make people think. You should not post links to your site unless it is something of value.
Don’t try to be active on too many groups at once, or you will not be able to provide anything useful to any of them. Instead, choose three or four that you really think could boost your exposure and make sure to check-in with them several times per week. Some excellent real estate groups to take a look at joining are The National Association of REALTORS®, Real Estate Professionals Group, and Real Estate Professional Referral Group.
Once you are part of a conversation, don’t leave it unfinished. Always go back to see if anyone has responded to what you said.
After you have established yourself within the group, you can start asking your own questions and solicit feedback. If you ask one that garners a lot of attention, you will even be featured as a top contributor within the group, increasing your visibility tenfold.
Start Your Own Group
If you are really ambitious, it could be time to found your own group. This puts you in the driver’s seat, and, if done correctly, can really catapult your recognition in the real estate industry. In order to set the precedent, you should set up an auto-email that goes out to all new members welcoming them to the group and setting the ground rules (like no soliciting). You can also let them know that you will be sending out weekly or monthly emails with industry resources and tricks of the trade.
Help Others
Finally, you should take a few minutes each day to endorse and recommend other people. They will appreciate the gesture and may even return the favor.
If you need help with your LinkedIn and other social media marketing let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
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Before we can talk about generating leads on social media, let’s define exactly what we mean when we talk about leads. Leads are simply potential customers who have expressed some interest in your real estate business and have provided contact information you can use to follow up with more information. You can then pass these leads directly to your VA or engage with them using a tailored content marketing program.
Generating Leads
Why is it important to think about how to generate leads on social media? Consider that 90 percent of decision-makers say they never respond to cold calls. On the other hand, 76 percent of buyers are ready to have a conversation on social media.
If you’re not producing your sales team with a steady stream of potential new customers, you’re doing your business a disservice. And you’re doing yourself a disservice too. Because lead generation metrics are a key way to prove the value of your social marketing efforts. Perhaps the greatest benefit of lead generation using social media specifically is the ability to focus on highly qualified leads through advanced targeting. After all, marketing analysis shows that improving the quality of leads is the most significant goal for marketers, while simply increasing the quantity of leads comes in third. Recent studies show that 70% of leads are generated thru social media.
The benefits of using social media to generate quality leads will also lead to an increase in website traffic and brand awareness for your real estate business. If you need help with your social media marketing let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
*info courtesy of https://blog.hootsuite.com
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The show doesn’t stop once you click Finish and Post in your Facebook Live broadcast. While your video post can reach far and wide on Facebook, you can push that reach even further after the video has wrapped up.
Upload Your Live Video to YouTube or Vimeo
Once you’ve downloaded your Facebook Live video, you can upload your video to other video hosting sites or channels to reach a wider audience. If you upload it to YouTube, you can even use YouTube’s simple video editing tools to trim your video down to the moment(s) you want to keep and share. Don’t forget to use YouTube’s features to add a branded watermark, action cards, a description, and tags.
Share Your Live Video with Newsletter Subscribers
If your email newsletter could use a shot in the arm, add your Facebook Live video into your next issue.
Video and media consistently boost email marketing performance.
Personify Leadership shot partner interviews at an international conference and later used the Facebook Live videos to inform newsletter subscribers. The company was able to increase credibility by highlighting their key partnerships.
Embed Your Live Video in Your Website or Blog
To see the options to embed, edit, and even schedule an expiration date for your Facebook Live video, go back the Post Details pop-up window and click the Post tab.
Click on the Post tab.
After clicking the Post tab, click on the image of the video to access video options (including downloading the video file).
Then you’ll click on Options so you can view the options for your video post. You can click Embed to copy the code to add an iFrame of the video to your website or blog.
To get an embed code for your Facebook Live video, follow these additional steps to grab an iFrame code for your website or blog.
Facebook Live videos offer excellent repurposing opportunities that you can quickly plug into other social media marketing channels. Live videos are ready and waiting to expand your reach and grow your audience even more.
Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
*Courtesy of www.socialmediaexaminer.com
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Are you using Facebook Live? Do you want more mileage out of your broadcasts?
Reusing your Facebook Live video can help improve your impact and visibility.
In this article, you’ll discover how to download your Facebook Live videos on other social media platforms.
Download from Your Facebook Profile
Facebook Live lets you broadcast a live-stream video from your phone. If you’ve live-streamed a great video you’d like to keep, follow these steps to download the video file from your Facebook:
First, log into Facebook.com and go to your profile.
Next, locate the Videos tab below your profile’s cover photo (along the bottom of the image or in the More drop-down).
Now, click on Videos to see a list of videos you’ve posted to your profile.
Your Facebook profile page is where you can see how your profile appears to other users. Find your videos in the tabs along the bottom of your cover photo.
Next, click on the thumbnail of the Facebook Live video. After the video opens, click on Options (along the bottom of the video) to reveal the menu to download it.
Options for your Facebook Live video include downloading as SD (standard definition) or HD (high definition).
Once you click the Download option, your stand-alone video will open. Right-click on the video and select Save Video As to save the video as an MP4 file to your computer.
Download from Your Facebook Page
If your Facebook page is lively, the steps below are your best route to download your Facebook Live video from your page. Note: You must be an authorized manager on the page to access the options below. Let’s get started!
Once you complete a Facebook Live video from your page, you have a few optimization options to increase the reach and purpose of your post. (The options below are presently only available for Facebook Live videos streamed from a Facebook page.)
First, log into the Facebook page you used for your Facebook Live post. Next, click on the Publishing Tools tab along the top.
Look at the tabs along the top of your Facebook page to select Publishing Tools.
In the left-hand column of tabs, Click on Videos to see a list of your page’s posted videos. Find and click on the Facebook Live video you wish to download.
Look for the Video Details pop-up window. Along the bottom, you’ll see any posts related to your video. Click on the post link to uncover additional optimization and download options for your video.
While the Video Details window provides performance statistics for your Facebook Live video, you need to access the original post to download the video.
In the bottom-right corner of the Post Details pop-up window, find and click on the Edit Post button.
To optimize your Facebook Live video from the Basic tab, add titles, tags, and custom thumbnail images. From the Advanced Tab, you can also choose to allow or prevent your video from being embedded in an external website.
After you’ve shot and posted your Facebook Live video, go to the Edit Video box to optimize your broadcast for searches and viewers.
In addition, you can upload a Closed Captioning file to your video for access by the hearing-impaired.
Next, look for the gear icon above the top-right corner of your video’s image. Click the gear icon and select which version you want to download.
In addition to selecting download options for your Facebook Live video, don’t forget to optimize your video using the Basic, Captions, and Advanced tabs in the Edit Video box.
Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
*Courtesy of www.socialmediaexaminer.com
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Have you tried the latest and greatest app called Facebook Camera? It is a photo app which allows you to shoot, filter, and share all your photos, as well as scroll through a feed of only your friend’s photos (as opposed to their entire news feed) that were recently uploaded.
The idea behind Facebook Camera is to allow for an easier and faster way to upload, edit, tag, and share photos , all without having to login to your main Facebook account.
As a Real Estate agent who is trying to showcase listings, this is a great tool. Once you snap the picture, you can crop, add photo accents and tag right from the camera mode. Facebook Camera app makes it much simpler to create property albums and share your listings with your clients.
Download the app – It’s free!
The REVStaffing team has experience creating and maintaining successful Facebook pages for our clients. Please call (855) 738-7821 or email us at info@revstaffing.com
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As we enter into a new year, I can’t help but marvel at the amount of change our world has experienced in just the past decade. I suppose you could say it began with the internet. This one advancement opened the doors to a plethora of information and opportunity. It changed the way businesses find customers, schools teach students, and employers hire employees. It’s completely reshaped the landscape of our economy and society.
While the change is both fascinating and refreshing, it is equally overwhelming and challenging. In a consumer-savvy marketplace where on-demand is in-demand, the old way of doing business is not only ineffective, it’s damaging.
Understanding consumer psychology isn’t as difficult as we once thought. People are attracted to people. We have a human need to connect and feel, proven by the popularity of social media outlets like Facebook and photo-focused platforms such as Pinterest. We are curious. We want to laugh. We want to learn. But, we want to do it on OUR terms and on OUR time. We don’t want salespeople jumping in front of us like paparazzi on Hollywood Boulevard. We want to be left alone until we are ready to ask questions – but when we are ready, we want someone available to answer them promptly.
So now that we’ve simplified the “what,” it’s time to address the more complicated “how.”
How do we ensure that we are available to assist our customers and clients without hovering over them? What is the perfect balance between keeping a comfortable distance, but still giving exceptional customer service?
This is something that REVStaffing has helped Realtors not only implement, but master. Our real estate virtual assistants have a comprehensive understanding of advanced social media and effective marketing in the 21st century.
If you would like to take your business to the next level in 2013, contact REVStaffing for a complimentary consultation or free needs analysis by calling 855-REVSVA1 (855-738-7821) or visiting www.revstaffing.com.
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According to a study conducted by Pandemic Labs of 300 Facebook Pages, 150K Facebook Posts and 700M Facebook Fans, research indicated that posts needed to tap into at least one of the following to grab attention:
- Personality
Be yourself (and don’t be afraid of emoticons). Professionalism doesn’t need to be synonymous with boring! Also, be casual with your tone – people generally respond better when they feel a post if authentic.
- Story Telling
Everyone loves a good story, whether it’s told using a youtube video or a meme photo.
- Humor
Who doesn’t love a good laugh? Chances are if you think it’s funny, others will too.
- Shock Factor
Anything that has a great element of surprise is sure to peak curiosity.
- Inspiration
As emotional beings we love to read about acts of kindness, the underdog overcoming challenges, and just about anything that involves babies and/or puppies.
- Safety Awareness
Every mother/father/daughter/son/brother/sister/aunt/uncle/cousin will forward anything that involves safety awareness to their mother/father/daughter/son/brother/sister/aunt/uncle/cousin…
- Information
News and general information spread faster through social media sites like Facebook than any other outlet.
In addition to incorporating the above elements, your posts should have an image or a video. Posts with images are five times more likely to be read than if you post a link alone; videos are ten times more likely to be viewed. When you do find something fun that you think others will enjoy, try to post between 9am and 4pm.
If you would like assistance strategically integrating social media sites like Facebook into your marketing, contact REVStaffing. Our real estate virtual assistants have decades of combined experience with effective marketing strategies, advanced social media, client management, transaction coordination and much more. For a complimentary consultation or free needs analysis, call 855-REVSVA1 (855-738-7821) or visit www.revstaffing.com.
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