Regular readers of our REVStaffing blog know that we focus a lot of time and energy on getting our clients successfully ramped up and firmly positioned in their use of social media. And while the needs differ from one client to the next, but the bottom line is always the same: We work hard to make you THE local expert.
If you’ve been holding off on getting started with social media, here’s our advice: Don’t wait any longer. Social media isn’t going away – it’s getting bigger. And it can be one of YOUR greatest marketing assets as you head into 2019…if you make it work for you.
The best part? Social media is, for the most part, free. Yes, there are fees associated with some things…and there are things for which you’ll probably want to pay a small monthly fee (like a public Active Rain account). But you don’t have to pay to use Facebook, Twitter, Instagram and LinkedIn, and they’ve been proven time and time again to be among the best (free) marketing tools at your disposal.
There are a lot of myths surrounding the use of social media. These include the idea that social media is overwhelming, and you have to spend hours and hours every week keeping things up to date. Or you may have heard that it’s a waste of time, and doesn’t really generate results. A lot of people think that there’s no way of gauging your success.
We get it. Myths are generated when people are uncomfortable with something, and need excuses for not dispelling their discomfort by learning about the thing they fear. REVStaffing wants you to know that there’s nothing to fear in the prudent use of social media! The savvy and timely use of social media isn’t hard, especially with REVStaffing’s crew in your corner. You are in total control of when, where and how you use it. We do it all for you, and you reap the rewards.
Whether you’re already a REVStaffing client or considering becoming one, you know that we’re dedicated to helping you to grow and nurture your successful business. We encourage you to fill out our free needs analysis; we’ll be happy to discuss ALL of your unique business needs! And be sure to visit our website, and “like” us on Facebook.
Bookmark this page to return for regular updates. If you need assistance in the meantime, please contact us by email at info@revstaffing.com or phone at 855-738-7821, X700.
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What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to recruit somebody? Or is it one of the best ways to grow your real estate business? If you chose the third option, you are correct. In fact, HubSpot, reports that LinkedIn is three times more effective at generating business leads than Facebook or Twitter. And since leads result in more sales and more money in your pocket, it is clear that LinkedIn cannot be ignored.
Here are 10 ways real estate pros can effectively use LinkedIn to increase their online exposure.
Remember, It’s Not Facebook
First, you should realize that LinkedIn is not like your other social networking sites. LinkedIn is all about business, and you better keep things professional. So no sharing that funny meme your Aunt Linda showed you, and no posting pictures of what you are eating for dinner or your funny cat. There are plenty of other sites for that.
Make Sure Your Profile and Company Page Are Complete
Since you are a real estate practitioner and independent contractor, you have your own professional brand, thus, you should have both a personal profile and a Company Page. Each one should be filled out completely. Not only should every detail be included—like your website, links to your other social media profiles, any awards or certifications you have, and past companies you have worked for—but it should be displayed in a way that is easy to read and engaging.
Include Keywords
Just like you do with your website and blogs, your profile and Company Page should be keyword rich. When people want to find a “real estate agent in Massachusetts,” for example, you want to make sure you show up.
Share Plenty of Content
When you are deciding which content to share on LinkedIn, always have the goal of helping others, but make sure the type of information varies. On one day, post an informative article on a new development in real estate, and on the next, share an opinionated blog post about what agents are doing wrong. Make sure you’re not just sharing your own content. Those who are successful in social media understand that it can’t always be about YOU.
Publish Directly on LinkedIn
Not only should you be sharing loads of information, you should also be writing your own. One thing that makes LinkedIn unique is that it allows you to publish your content for all of LinkedIn to see. They are referred to as long-form posts, and you definitely need to be taking advantage of them. Not only does it make you look more credible when you have them on your profile, but they are searchable both on and off LinkedIn. People do not have to be in your network to view them, and they are able to connect with you directly from the post. This is an invaluable tool for growing your network and establishing your expertise in the real estate industry.
Study Your Analytics
LinkedIn is very generous in the amount of information they provide to you. They tell you exactly which of your posts received interactions and which ones didn’t. You should study these analytics thoroughly so that you can capitalize on what people like and avoid the stuff they don’t.
Connect with Everyone
There has never been, and never will be, a rule that you are only allowed to connect with people that you know on LinkedIn. You should do searches for locals in your area, other agents, home appraisers, mortgage brokers, and anyone else you want. The thing is, there is no such thing as too big of a network. You never know where each connection will lead you. Over the years, I have seen some really shortsighted agents who say, if they don’t know them then they won’t connect. This might be prudent thinking on Facebook, but not on LinkedIn!
Capitalize on LinkedIn Real Estate Groups
One of the hidden gems on LinkedIn is the group feature. They are the difference between agents who really drive traffic back to their website and those who don’t. However, there is a proper way to use them.
You should look for groups within your industry—or groups that contain your target niche or market—that have enough members to get you exposure, but not so many that you get lost in the shuffle. Aim for between 1,000 and 5,000 members. You can also join a few of the larger groups for when you are sharing something of a more general nature.
When you interact within the groups, remember that you are there to add value. You should respond to others’ questions, give your opinions, share advice, and ask questions that make people think. You should not post links to your site unless it is something of value.
Don’t try to be active on too many groups at once, or you will not be able to provide anything useful to any of them. Instead, choose three or four that you really think could boost your exposure and make sure to check-in with them several times per week. Some excellent real estate groups to take a look at joining are The National Association of REALTORS®, Real Estate Professionals Group, and Real Estate Professional Referral Group.
Once you are part of a conversation, don’t leave it unfinished. Always go back to see if anyone has responded to what you said.
After you have established yourself within the group, you can start asking your own questions and solicit feedback. If you ask one that garners a lot of attention, you will even be featured as a top contributor within the group, increasing your visibility tenfold.
Start Your Own Group
If you are really ambitious, it could be time to found your own group. This puts you in the driver’s seat, and, if done correctly, can really catapult your recognition in the real estate industry. In order to set the precedent, you should set up an auto-email that goes out to all new members welcoming them to the group and setting the ground rules (like no soliciting). You can also let them know that you will be sending out weekly or monthly emails with industry resources and tricks of the trade.
Help Others
Finally, you should take a few minutes each day to endorse and recommend other people. They will appreciate the gesture and may even return the favor.
If you need help with your LinkedIn and other social media marketing let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
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Before we can talk about generating leads on social media, let’s define exactly what we mean when we talk about leads. Leads are simply potential customers who have expressed some interest in your real estate business and have provided contact information you can use to follow up with more information. You can then pass these leads directly to your VA or engage with them using a tailored content marketing program.
Generating Leads
Why is it important to think about how to generate leads on social media? Consider that 90 percent of decision-makers say they never respond to cold calls. On the other hand, 76 percent of buyers are ready to have a conversation on social media.
If you’re not producing your sales team with a steady stream of potential new customers, you’re doing your business a disservice. And you’re doing yourself a disservice too. Because lead generation metrics are a key way to prove the value of your social marketing efforts. Perhaps the greatest benefit of lead generation using social media specifically is the ability to focus on highly qualified leads through advanced targeting. After all, marketing analysis shows that improving the quality of leads is the most significant goal for marketers, while simply increasing the quantity of leads comes in third. Recent studies show that 70% of leads are generated thru social media.
The benefits of using social media to generate quality leads will also lead to an increase in website traffic and brand awareness for your real estate business. If you need help with your social media marketing let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
*info courtesy of https://blog.hootsuite.com
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Are you using Facebook Live? Do you want more mileage out of your broadcasts?
Reusing your Facebook Live video can help improve your impact and visibility.
In this article, you’ll discover how to download your Facebook Live videos on other social media platforms.
Download from Your Facebook Profile
Facebook Live lets you broadcast a live-stream video from your phone. If you’ve live-streamed a great video you’d like to keep, follow these steps to download the video file from your Facebook:
First, log into Facebook.com and go to your profile.
Next, locate the Videos tab below your profile’s cover photo (along the bottom of the image or in the More drop-down).
Now, click on Videos to see a list of videos you’ve posted to your profile.
Your Facebook profile page is where you can see how your profile appears to other users. Find your videos in the tabs along the bottom of your cover photo.
Next, click on the thumbnail of the Facebook Live video. After the video opens, click on Options (along the bottom of the video) to reveal the menu to download it.
Options for your Facebook Live video include downloading as SD (standard definition) or HD (high definition).
Once you click the Download option, your stand-alone video will open. Right-click on the video and select Save Video As to save the video as an MP4 file to your computer.
Download from Your Facebook Page
If your Facebook page is lively, the steps below are your best route to download your Facebook Live video from your page. Note: You must be an authorized manager on the page to access the options below. Let’s get started!
Once you complete a Facebook Live video from your page, you have a few optimization options to increase the reach and purpose of your post. (The options below are presently only available for Facebook Live videos streamed from a Facebook page.)
First, log into the Facebook page you used for your Facebook Live post. Next, click on the Publishing Tools tab along the top.
Look at the tabs along the top of your Facebook page to select Publishing Tools.
In the left-hand column of tabs, Click on Videos to see a list of your page’s posted videos. Find and click on the Facebook Live video you wish to download.
Look for the Video Details pop-up window. Along the bottom, you’ll see any posts related to your video. Click on the post link to uncover additional optimization and download options for your video.
While the Video Details window provides performance statistics for your Facebook Live video, you need to access the original post to download the video.
In the bottom-right corner of the Post Details pop-up window, find and click on the Edit Post button.
To optimize your Facebook Live video from the Basic tab, add titles, tags, and custom thumbnail images. From the Advanced Tab, you can also choose to allow or prevent your video from being embedded in an external website.
After you’ve shot and posted your Facebook Live video, go to the Edit Video box to optimize your broadcast for searches and viewers.
In addition, you can upload a Closed Captioning file to your video for access by the hearing-impaired.
Next, look for the gear icon above the top-right corner of your video’s image. Click the gear icon and select which version you want to download.
In addition to selecting download options for your Facebook Live video, don’t forget to optimize your video using the Basic, Captions, and Advanced tabs in the Edit Video box.
Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
*Courtesy of www.socialmediaexaminer.com
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To obtain these leads on one’s own, and to do so on a timely basis, is incredibly time consuming, expensive, and much too often, ultimately ineffective. Users of REDX gain quick, easy, and affordable access to new for sale by owner (FSBO) leads, expired listings, and pre-foreclosure situations.
Three things to consider:
– Nearly nine out of ten FSBOs end up using the help of a Realtor for the sale of their home.
– With expired listings, statistics show that three out of four of those listings will choose a new Realtor to list with and that more than half of those will relist within 30 days. The National Association of Realtors says that prospecting expired listings is one of the top five ways to make money in the real estate business.
– More than one-third of all homes sold in 2011 were short sales (pre-foreclosed) or bank-owned (foreclosed) properties. Contacting home owners before a bank takes possession can lead to new listings.
REDX is proud of its ability to give its users the most accurate leads in the shortest amount of time. In less than two minutes, REDX delivers to its user leads containing owner names, mailing addresses, and tax information. Additionally, phone numbers are given after they have been previously checked with the federal Do Not Call registry. This would take hours for the Realtor to do without the advantage of using REDX.
This REDX advantage allows the Realtors to focus their time more productively and give them a better opportunity to convert the leads into appointments, and those appointments into listings.
In addition to the leads, the REDX software provides it subscribers a RolEDX lead management system. While not a true CRM like Top Producer, this system allows the user to organize the leads, print mailing labels, add notes and reminders, and use customizable call scripts.
For gaining more leads, REVS highly recommends the REDX.
In fact, REVS has arranged for those looking to sign up with REDX a way to save some upfront costs. By using this link HERE, the setup fee will be waived. (That’s a $149.99 savings!)
Need help staying in contact with all the leads that will soon be coming your way? REVS can gladly assist you with those tasks! Let REVStaffing help you to achieve your goals and increase your potential! Complete a complimentary needs analysis survey, send us an email, or call 855.REVS.VA1 today!
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REVStaffing would like to congratulate the 1st Prize Winner of our 10th Anniversary Contest!
Chris Kappmeyer with Broker Network Realty, Inc. won a Gift Certificate to use for Free Admission to Corcoran Coaching CEO Boot Camp that is happening in November in Illinois. Prize is valued at $999.
Corcoran Consulting & Coaching is one of the most sought-after consulting and coaching systems in the real estate and mortgage industries.
Learn more about how Corcoran Consulting & Coaching can help your Business.
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REVStaffing would like to congratulate our Door Prize Winners of our 10th Anniversary Contest!
We had 3 Door Prize Winners – of 1 HOUR FREE ADMIN Service from REVStaffing
Ileana Rodriquez with RE/MAX Advance Realty,
John Reeves with Reef Point Realty & Construction
Ilse Winzer with Lake Okanagan Realty
Learn more about how REVStaffing can help your Business.
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Thank you to all who attended our ONLINE BASH in celebration of 10 years of SERVING WITH A SERVANTS HEART to an elite niche of clients – Real Estate Professionals. REVStaffings 10 year Anniversary!
As president and owner, I acknowledge my thanks to ALL our VA’s which make this a great team, with special recognition of our long term team members with
5 years or more with the team include:
a. Casey Wilson/Kansas
b. Barbara Gifford/Ohio
c. Cheryl Pace /Florida but soon to be New Mexico
d. Shirley Anderson /Georgia
e. Debi Heusser/Delaware
I also acknowledge the roll our industry coaches have played in our success over these 10 years. Thanks to the many Coaches for their referrals, especially our friends:
a. Bob Corcoran and Kathryn Ross of Corcoran Coaching and Consulting
b. Cheri Alquire of Hoop Jumpers
c. Carol Mazur
d. Patti Kouri
Most sincerely I wish to thank those clients who have been with us for many years and refer their associates to us. We can’t name them all, but I would like to name a small percentage of our long time clients across the continent:
OUR ROLL OF HONOR
1) Sue Adler, KW in NJ
2) Roman Pavlik RE/MAX in South Florida
3) Bob Gill KW in Massachusetts
4) Tom Dougherty KW/South Carolina
5) Justin & Claudia Willard KW in Florida
6) Marty Millner Coldwell Banker in Pennsylvania
7) Emcee Arah RE/MAX in Maryland
8) Kay Bal KW in Virginia
9) Leslie Cooper of Sotheby’s in Florida
10) Jill Davis KW in Florida
11) Paul Hintermeyer KW Minnesota
12) Hoffman Murphy Team KW in California
13) Chris Kappmeyer Broker Network Realty/ Texas
14) Carmel Kidd Sutton Group . Ontario Canada
15) Karen King Re/Max Massachusetts
16) Giovanni Laverde Coldwell Banker in Illinois
17) Ilse Winzer Coldwell Banker in British Columbia, Canada
18) Jean Rogers Re/Max in Georgia
19) Dennis & Rita Quintero in Maryland
20) Whitaker Peterson Re/max Florida
21) ALL THE MANY AGENTS at the KW Pembroke Pines office including Natascha Tello & Luz Velez-Cardamone
22) Lynne Gullion Realty Executives Alberta Canada
23) Frank & Kathy Schofield of Summit Realtors, Virginia
24) Peter Lucca Fox Roach Realty in New Jersey
25) Thierry Roche Re/Max Virginia
26) Moo Thorpe of Sotheby’s in New Mexico
27) Brandi Chambless Re/max in Louisiana
28) Lisa Wallace KW in Virginia
29) Darien Hall Diamond Real Estate in Texas
30) Don Zech, California
31) Jim Geisinger in Minnesota
32) Bob Limosani of Homestead Realty in Wisconsin
33) Ileana Rodriguez Re/max in Florida
A very special acknowledgement of Kerry Veach , broker & owner, Re/Max Southern Realty in Destin, Florida who promoted us to his multiple offices during the first critical years we were in business. Kerry and his agents at Re/max Southern Realty jump started REVStaffing services from the Panhandle of Florida.
There are many, many more current friends and friends over the years who have been great to work with and continue to allow us to SERVE WITH A SERVANTS HEART. You have my thanks and my pledge to always do our very best for you. These past 10 years have been a wonderful journey that makes me excited to look forward to the next 10 years. We have been blessed SERVING WITH A SERVANTS HEART.
Deborah Steuer
Owner/President/PREVA
REVStaffing (Real Estate Virtual Staffing)
We invite you to learn about Top Producer.
Join REVStaffing and Top Producer on Thursday, June 12th, and learn more about the services Top Producer provides, such as:
Title: Top Producer
Location: Your PC
Registration Link: Click Here
Description: Learn about Top Producer and what it has to offer.
Date: Thursday, June 12, 2014
Start Time: 12:00 CST
End Time: 1:00 CST
]]>With tax season here and April 15 lurking ever closer, now is a great time to look into QuickBooks for real estate. Yes, there is compatible software solutions from Intuit designed specifically for the real estate industry. Tracking your business and your money can be a time consuming and overwhelming not to mention sometimes stressful.
The good news is it doesn’t have to be that way! There are plenty of solutions to help you manage your real estate business and your finances allowing you to cruise through tax season without any bumps in the road. Intuit marketplace offers a variety of QuickBooks compatible real estate industry software solutions to help you efficiently manage your business. Whether you need help with billing, invoicing, customer management, back office software or managing your sales commission, Quickbooks Intuit has a solution sure to meet your needs and REVStaffing virtual assistants are also here to help you. Follow the link to find out how one of these programs can take the stress out of tax season as well as help you manage your business year round.
http://marketplace.intuit.com/i-real-estate/industry-software-solutions.aspx
The REVStaffing team has experience with Intuit QuickBooks for real estate and we are happy to provide this service for our clients. Please call (855) 738-7821 or email us at info@revstaffing.com.
By REVStaffing
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