Two of the most asked questions our REVStaffing virtual assistants get when talking with new and prospective clients are, “Do I really need to have a blog?” and “Why?” We absolutely, unequivocally, without hesitation reply to the first question with a firm, “YES!” The second question is a little more complex, so we thought we’d take the opportunity to answer it here.
In helping our clients stay ahead in the the ever-advancing world of real estate technology, we include Internet blogging as an essential component of a healthy mix of “must-have” social media tools. When we’re asked whether it’s really necessary, we suggest that our clients ask themselves this: “What would I pay to have a practically unlimited audience of potential and qualified clients who actually want to hear what I have to say?”
We emphasize the idea of making yourself the undisputed local expert. That means that you’re the opinion leader. People value your thoughts and ideas. You’re respected. Many of our clients have 90% or more of their “real world” (offline) market secured, which is great. But that still leaves the potentially huge online mind-share, and that’s where blogging become essential. It’s what garners them recognition as a resource that sounds apart as a leader.
A well-maintained and well developed blog, written about things that you believe in, is an incredibly powerful tool. It’s a tool that literally makes people respond to you. The things that you write about will be unique enough to give you the exposure you need to draw an audience to you.
Think about your real-world marketing success, and what you invested to achieve it. First and foremost, there’s the time element. It can take YEARS to achieve even modest goals. It can take loads of money for physical advertising. It definitely takes unfailing willingness to work harder than most people can imagine. And a major component of that success hinges on the success of your clients.
It takes a lot less than that to realize success through the consistent use of a well-written blog. Consider this. When you’ve got a quality blog that expresses your passion, you’re already doing more than 99.7% of your potential competition. The number of regularly maintained blogs in any given market is low, and it’s projected to stay low because so many blogs are abandoned over time.
A quality blog, addressing the topics your intended audience needs and wants to know about, will create unrivaled exposure. You will be the leading, acknowledged local expert.
Send us an email or give us a call for a free needs analysis. Let’s work together! We’ll be happy to discuss the many ways in which we can serve ALL of your unique residential and commercial real estate business needs; ask how we can give your business a LIFT! Be sure to visit our website, and “like” us on Facebook at http://www.facebook.com/RevstaffingVAs.
We urge you to bookmark this page to return for updates. If you need assistance in the meantime, please contact us by email at info@revstaffing.com or phone at 855-738-7821, extension 703.
2012 REVStaffing©