Any successful real estate professional (including your REVStaffing virtual assistants!) needs an eclectic library of proven, strategies from which to draw inspiration. Augmenting your repertoire isn’t just good business – it’s necessary in order to remain competitive in the market. Let’s take a look at three leading-edge marketing ideas.
Before we dig into the ideas, we need to be on the same page. Even the most seasoned professionals often use the terms “marketing” and “sales” interchangeably. It’s important to note that they’re not synonymous terms. Marketing is anything you do to attract potential customers. The sales process is everything that you do to seal the purchase and obtain a finalized contract or agreement. Both are required to make your business a success. By using the following savvy ideas to merge the two efforts, you’ll definitely realize growth…and that means success!
First, let’s look at press releases and blogs. Internet blogs and press releases filled with the best buzz words and phrases (known as search engine-optimized, or SEO, key words) will cause your business web page or a particular property appear when individuals are performing Web searches. For that reason, online press releases are a required component of a successful real estate marketing strategy.
How about YouTube videos? The future is now when it comes to marketing with YouTube videos. Most people prefer an audio-visual presentation above any other media. Why? Is television a huge industry AND an unparalleled application? Yes, it is, and therein lies the answer to why YouTube is on fire “show and tell’ has always been popular with the masses.
Finally, everyone’s familiar with automated hotlines; they’re not a new technology. They have been around and available since the early ’90s. Toll free recorded message hotlines are definitely the easiest and quickest way to start out your marketing plan; it’s a scalable service. The really nice thing about the technology is that it’s available to prospects, customers and clients 24/7. That means it can help you make money even when you are asleep.
Selection of a marketing strategy is just one of many business decisions you make as a busy real estate professional. Another important decision is this: Do you continue to struggle with managing everything yourself, or do you grow your business with professional help? Remember, in the real estate business, if you don’t have an assistant, you are the assistant. Send REVStaffing an email, or give us a callfor a free needs analysis.We’ll be happy to discuss ALL of your unique 2012 business needs; ask how we can give your business a LIFT! Be sure to visit our website, and“like” us on Facebook at http://www.facebook.com/RevstaffingVAs.