Are you using Twitter for your real estate business? You should be. When used as a marketing tool, Twitter can prove a powerful asset for generating leads, networking and building your reputation. As with anything, however, getting what you want out of Twitter depends on how well you use it.
Create an Engaging Profile
Many people use Twitter to promote their businesses but neglect their profiles. They tweet regularly but do not take full advantage of their profiles to interest their audience. Your Twitter profile should tell readers about you and what you have to offer, include a personal touch, provide a link to your website or blog and help with search engine indexing.
Look at your profile from the point of view of a potential client. Does it include a personal touch to make clients want to contact you instead of another real estate professional? Try adding a headshot in which you look friendly and competent. Most people will feel more of a connection if they can conjure an image of your face when they think of your name.
Take maximum advantage of the space allowed for your profile by making it unique. This is your chance to compel your audience to follow you and contact you for help. Include your location in your profile. For example, if you sell homes in Philadelphia, Pennsylvania, include your location. Likewise, include a carefully chosen keyphrase in your profile. Use a keyphrase your target audience is likely to search for, as doing so helps your profile get indexed in the search engines and ensures that more of your audience sees your tweets.
Write Valuable Tweets
As with everything you post on the Web, make sure your tweets are engaging and compelling. Post engaging content on your blog and tweet links to your posts. Do the same with articles you write or videos you post online. Planning an open house? Tweet that as well. And while you won’t want to overdo it by tweeting all of your listings, do pepper your tweets with particularly interesting listings, asking price changes and announcements of sold properties. Be sure to tweet virtual tours as well.
Focus on sharing information of interest for people looking to buy property. Buyers want to know about the neighborhoods in which they’re searching, so include information about schools, recreation, safety and property values. Likewise, information about a community’s feel attracts interest. Buyers want to know if a community is family focused, friendly enough that they will know their neighbors, or mostly young professional couples.
Make a habit of sharing and discussing rather than just talking. Tweet about current real estate trends, start conversations, and ask and answer questions. Retweet interesting, relevant content posted by those you follow. Make use of hashtags, such as #floridavacationhomes, so that Twitter users can easily find and share your content.
Promote Your Twitter Account
While some people will follow you without any additional effort on your part, promotion is key to gaining more followers who are actually interested in what you have to offer. Add your Twitter information to your business card and advertisements, and use Twitter widgets to add tweets to your website or blog. Integrate your Twitter account with your accounts on other social media networks, including Facebook and LinkedIn. Don’t forget to add your Twitter handle to your email signature. You’ll be surprised by how many people notice and decide to follow you.
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