Looking for another way to generate leads and get exposure for your small business? Consider adding Pinterest to your social media arsenal. This social media platform is rapidly growing and could prove very valuable for your small business. According to Forbes.com, Pinterest is now third in line of the largest social media platforms, boasting more than 100 million visitors in March 2012 alone. Read on to learn just what Pinterest is and how you can use it:
What Is Pinterest?
Pinterest is a social media platform that provides a way to connect and share, much as Facebook and Twitter do. However, this platform is unique in the type of content users post. On Twitter, content is shared in 140-charatcter tweets. On Facebook, users post announcements, written content, images, videos, etc. Pinterest is more of a virtual pinboard. You can post images related to your real estate business there and get a link from each one back to your website. Other users can like your pins (the images you’ve pinned), share them, or comment on them. They can even add your pins to their own pinboards (referred to as repinning).
Should I choose Pinterest Instead of Twitter or Facebook?
This isn’t really an either/or decision. Instead of choosing one platform through which to increase exposure and make connections, use all three to ensure that you reach as many people as possible. You can even link your Twitter and Facebook accounts with Pinterest.
How Can I Use Pinterest for Real Estate?
A picture really is worth a thousand words. Use compelling images to give your target audience a reason to be interested in a particular community. Create pinboards that showcase community images, including particularly inviting parks, well-equipped recreational centers, and popular gathering spots. Prospects will want to know about shopping, restaurants, and entertainment in the area, so include images that provide insight into them as well. Showcase high-quality listings, making sure you only use photos you own. You can even pin images of staged homes and link them to tips for staging properties. Remember that you can focus a board on home selling, home buying, preparing for a move, home renovation, or anything of interest to your audience. In all cases, you’ll use an eye-catching image to draw readers in, and then provide the meaty written content on your website.
Make Sharing Easy
When your audience shares your content, you get more exposure for your real estate business. Make it as easy as possible for users to share. Include a Pin It button on your site or blog, so your readers can share quickly and easily.
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