Here at REVStaffing, our clients utilize our professional virtual assistants’ abundant social media skills in a variety of ways. When we talk with clients, the question often arises as to whether their social networking should take the form of original content, or that of “curated” content from other sources. It’s a great question, and one that deserves further discussion.
Recently, the I’d Rather Be Writing blog addressed the subject. They quoted Scott Abel, who put it perfectly: “In order to develop an active and engaged audience, you have to publish as much interesting and informative content as possible — as often as possible!” Scott noted the incredibly short shelf-lives of tweets and blog posts. The fact is, you have to keep publishing all the time:
“… Add to the mix the sheer volume of information on socially-enabled sites around the digital globe, and you’ll soon realize the best strategy for getting noticed is to publish as often as possible, 24 hours a day, especially if you are trying to reach a global audience.”
So how do you decide? First, you need to understand the difference in terms. A content creator is someone who identifies their audience’s needs, then moves to meet those needs by creating original and highly relevant content. This can be a listing blog, or it can be an informative narrative blog. When you create useful and valuable content, that content is not only absorbed and appreciated, but shared and re-shared – driving your readers right back to you.
A content curator is someone who sifts through the Web to find and deliver the most relevant content for their intended audience. A thoughtful content curator is more than just a broadcaster of information. In our marketplace, a content curator can regularly broadcast status updates – information about their market that’s useful and informative to their target audience.
The idea is to position yourself as a trusted resource online. Start by formulating a content strategy. Whether you are creating or curating, you can be sure that the content you share is valuable and useful to your intended audience.
When it’s time to choose your mode of operation, take your time and be open to the possibilities. Our social media specialists at REVStaffing can show you how you can expertly balance created content with curated content. Remember, the more you share ANY valuable content about your market, the faster your reputation as your market’s trusted adviser will grow.
REVStaffing‘s virtual assistants are professional users of a vast array of CRM tools. If you’re not yet a client, give us a call for a free needs analysis; we’ll be happy to discuss your unique social media needs! Be sure to visit our website, and “like” us on Facebook..
If you need assistance in the meantime, please contact us by email at info@revstaffing.com or phone at 855-738-7821, extension 700.