REVStaffing is all about providing our clients with top-notch, excellent service. Today we’ll briefly discuss the tremendous power of select words that elicit strong emotional responses to a sales message.
In marketing, the words you use to create ads will fall into one of three categories. They are:
Intellectual: Words and phrases that are particularly effective when providing services and products that demand thinking or thorough assessment. Here’s an example: “Truly Smart People Who Understand Money, Read Newsworthy Reports”
Empathetic: Words and phrases that resonate with empathetic effect frequently draw out powerful and emotionally-charged responses in individuals. For instance: “We Definitely Hear What You Are Not Saying!”
Spiritual: Words and phrases that have the highest prospects for impact, and frequently interest individuals at a deeper emotional level. Such as this: “A Genuinely Smart Tool To Utilize”
With the potency of words, you are able to convert an enemy to a good friend, and turn a weakness into an asset. The best ideas on the planet are nothing without the skill to successfully convey those ideas.
How are you currently at conveying your thoughts and ideas? Does your sales message seem at all confusing or unclear? Does it create the outcome you desire? Many people assess communication through other methods that reflect lesser value for gauging the real efficiency of a sales message. The best barometer to appraise a sales message is to ask, “Does it deliver the results you want?”
Try this free online tool to experience the potency of using select words to infuse your ad headers with power. It will score your header according to its Emotional Marketing Value (EMV). Good headers may contain word with 30%-40% Emotional Marketing Value; better headlines may contain 50%-75% EMV words and phrases. A perfect ranking of 100% is uncommon for headlines of more than five words.
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