Use email marketing to support your real estate marketing efforts. Well-crafted emails generate more traffic to your website, interest prospects, engage current clients, and establish your reputation as an expert. Real estate email marketing is not only an effective way to keep your audience focused on you, but also a proven way to reach out without spending a lot of money.
Build a List
The most important tip for real estate email marketing is to build a list of clients and prospects who want to hear from you. If you send mass emails to people who never asked for them and aren’t really interested in your content, you risk being labeled a spammer, and you are far less likely to benefit from your marketing efforts. Instead, place a form on your website or blog that allows readers to sign up to receive email updates and newsletters from you. Then, send engaging emails to your subscribers.
You don’t want to waste your time sending a single email out over and over again, and you don’t want your recipient to see all the other names and email addresses on your list. Instead, make email marketing easy by using an online tool that allows you to send professional-looking emails to your list, create or customize templates, and even monitor which recipients read your emails. Here are a few options you might consider:
Aweber: This tool offers many features, your choice of pricing plans and a one-month trial for just a dollar.
Constant Contact: Choose this tool for one-click editing, an anti-spam checker, a range of features and a free 60-day trial. Pricing varies, depending on the size of your list.
MailChimp: Get pre-designed templates or make your own, set up autoresponders and integrate social networking. This tool offers a forever-free plan as well as monthly plans based on the size of your list and the number of emails you plan to send.
Real Estate Newsletter
Once you’ve built your email list, which should continue to grow, and settled on a tool for creating and sending mass emails, you need some good ideas for content. A monthly newsletter allows you to stay in touch with customers on a regular basis. Make it count by including market updates, agency news, community and schools profiles, and information about interesting local events. You can also include handy tips for buyers and sellers in your newsletter. If you’ve written a particularly interesting or exciting blog post in the previous month, your newsletter is a good place to showcase that as well.
Invitations and Announcements
Sending an email blast is a perfect way to keep your list abreast of important announcements and invite your subscribers to events. For example, emailing invites to your open house ensures that fewer prospects miss out because they weren’t informed. Even if a prospect doesn’t visit your blog or website regularly, he’ll still have the chance to learn all about your open house.
Hints and Tips
Everyone loves learning something that makes life easier. Meet this need by sending tips for preparing a home for sale, planning a long-distance move, DIY home improvement, or hiring contractors. Brainstorm ideas that will interest home buyers and sellers, and include them in your emails. This will keep your subscribers reading even if they aren’t interested in a particular property or market report.
No matter what you include in your email marketing campaigns, there are a few critical points to keep in mind:
● Less is more. Send emails sparingly to avoid annoying your list and to encourage subscribers to look forward to your next mailing.
● Avoid cluttering your emails with too much information and too many graphics. Aesthetic appeal counts.
● Monitor your email marketing statistics. You want to know who opened your email and who clicked your links. This can help you evaluate what works and what doesn’t and craft better emails in the future.
● Include a call to action in each email. You want your readers to do something, so tell them what to do and make it easy for them to comply. If you want them to click a link, don’t hide it. Put it front and center. If you want them to call you, make sure your phone number is prominently placed.
Call on REVStaffing to help you reach more prospects and enjoy greater productivity. Take the next step towards better organization and exposure for your business. Shoot us an email or give us a call for a free needs analysis.